Microsoft today announced that it will purchase the game studio Activision Blizzard, the maker of hit games such as Call of Duty, Candy Crush, World of Warcraft, and more, for almost $70 billion. Microsoft says this purchase will help it "bring the joy and community of gaming to everyone, across every device."
The seismic purchase for Microsoft will see several of Activision's games move to Xbox Game Pass, Microsoft's gaming subscription service.
The acquisition also bolsters Microsoft's Game Pass portfolio with plans to launch Activision Blizzard games into Game Pass, which has reached a new milestone of over 25 million subscribers. With Activision Blizzard's nearly 400 million monthly active players in 190 countries and three billion-dollar franchises, this acquisition will make Game Pass one of the most compelling and diverse lineups of gaming content in the industry. Upon close, Microsoft will have 30 internal game development studios, along with additional publishing and esports production capabilities.
Microsoft's Xbox Game Pass is available on the iPhone and iPadthrough Safari, but not the App Store. While Apple does allow all-in-one gaming subscription services to be on the platform, every game offered on the service must be submitted individually for approval through the App Store review process.
Apple's equivalent games subscription service to Xbox Game Pass is Apple Arcade. Launched in 2019, Apple Arcade has continued to add new games to its catalog for users to play across the iPhone, iPad, Mac, and Apple TV. The purchase of Activision and the addition of more hit games to Xbox Game Pass may put more pressure on Apple to bolster Apple Arcade's offerings.
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Wednesday March 26, 2025 4:53 pm PDT by Juli Clover
Apple regularly refreshes the MacBook Pro models, and a new version that uses M5 series chips is in the works. Apple just finished refreshing most of the Mac lineup with M4 chips, and now it's time for the M5. Rumors suggest that we could see the first M5 MacBook Pro models this fall.
Design
There have been no rumors of a design update for the M5 MacBook Pro models that are coming this...
Wednesday March 26, 2025 12:19 pm PDT by Juli Clover
Apple is going all out with promotions for the popular Severance Apple TV+ show today, and as of right now, you'll find a new "Lumon Terminal Pro" listed on Apple's Mac site.
The Lumon Terminal Pro is designed to look similar to the machines that Severance employees like Mark S. and Helly R. use for macrodata refinement. The Terminal features a blue keyboard, a small display with wide...
Thursday March 27, 2025 1:59 pm PDT by Joe Rossignol
In the mid-to-late 2000s, Facebook was all about staying connected with friends and family. However, as the social media platform added new features and grew over time, that core experience began to get drowned out.
That changes starting now, according to Meta, which today introduced a new feature that will "bring back the joy" of classic Facebook.
Specifically, Meta has redesigned the...
Apple is expected to release iOS 18.4 to the general public as soon as next week, following more than a month of beta testing.
Apple's website says some iOS 18.4 features will be released in "early April," so the update should be out as early as Tuesday, April 1.
Apple this week seeded the iOS 18.4 Release Candidate, which is typically the final beta version, barring the discovery of any...
Wednesday March 26, 2025 4:06 am PDT by Tim Hardwick
Update 7:25 pm: Based on comments from our forums, it appears the original Weibo post may have been mistranslated and "8K" actually refers to the high price of the device rather than 8K video recording capabilities. The iPhone 16 Pro currently starts at 7,999 yuan in China.
Our original article follows below.
Apple's forthcoming iPhone 17 Pro models are capable of shooting 8K video, up...
Thursday March 27, 2025 7:45 am PDT by Joe Rossignol
The upcoming iOS 18.4 update for the iPhone adds an Ambient Music feature to Control Center. Below, we take a closer look at how it works.
iOS 18.4 is currently in beta, so the Ambient Music feature is not widely available yet. The update will likely be released to the general public next week.
To use the feature on iOS 18.4, open Control Center and tap on the plus sign in the top-left...
Thursday March 27, 2025 4:21 am PDT by Tim Hardwick
Last week, we covered a report claiming that Apple's book-style foldable iPhone (or "iPhone Fold," as we are provisionally calling it here) will use liquid metal hinges to improve durability and help minimize screen creasing. Today, a Chinese leaker provided more details on the properties of this hinge material that help to clarify why Apple chose it for its first foldable device.
According...
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect.
There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
Apple keeps missing the boat. There will be no game dev houses left to buy and M1 Max Macbook Pro gamers will be playing nothing but phone games forever. Can anyone seriously compare Apple Arcade to Game Pass and not laugh their ass off?
Big win for Microsoft. Shows they are dedicated to gaming and are solidifying its tight grip on the market. It also represents a set back to Apple's pretensions in gaming -- if there were any to begin with.
Microsoft keeps acquiring studios. They really know gamings and streamers are next generation of big things. What is Apple doing? Apple TV? not doing anything at all in gaming? start acquiring AAA studios and come up with a console.
Microsoft knows the gaming industry. They are dominating it. Look at the world-class games that are included in this deal. Apple really needs to catch up and get serious.
