Google Exec Pushing RCS Adoption Says He's 'Not Asking Apple to Make iMessage Available on Android'

Google for the last several years has been pushing a new communications protocol called Rich Communication Services, or RCS, which is designed to replace the current SMS standard. ‌RCS‌ offers support for higher resolution photos and videos, audio messages, bigger file size, improved encryption, and more.

General Apps Messages
For the last few months, Google's senior vice president of Android, Hiroshi Lockheimer, has been publicly trying to persuade Apple to adopt support for ‌RCS‌, and over the weekend, he once again took to Twitter to speak out on Apple's lack of ‌RCS‌ support for iMessages.

On Saturday, The Wall Street Journal published an article about teens with iPhones ostracizing peers who have Android phones with "green bubble" chat messages. Lockheimer tweeted the story and accused Apple of using "peer pressure and bullying" to sell products, stating that Apple could implement ‌RCS‌ to solve some of the messaging issues that exist between iPhone and Android users.


Today, Lockheimer tweeted again to offer some clarification on the statement, which had sparked quite a bit of discussion on Twitter. According to Lockheimer, Google is "not asking Apple to make iMessage available on Android," the company simply wants Apple to "support the industry standard for modern messaging," aka ‌RCS‌.


Lockheimer's Twitter thread offers a list of reasons why Apple should adopt ‌RCS‌, such as cross-platform read receipts and typing indicators, secure 1:1 messages between Android and ‌iPhone‌ users, and improved group texting.


"Supporting ‌RCS‌ would improve the experience for both iOS and Android users alike," Lockheimer said. "That's right, ‌RCS‌ will also improve the experience and privacy for iOS users." By not adopting ‌RCS‌, Apple is "holding back the industry" and preventing both ‌iPhone‌ and Android customers from having the best possible messaging interactions.

Lockheimer ended his Twitter thread by stating that Google is happy to "work with Apple" to make ‌RCS‌ interoperability a reality, which is something that he's said before.

Apple is the last major ‌RCS‌ holdout, as U.S. carriers that include Verizon, AT&T, and T-Mobile have already started adopting ‌RCS‌ support for Android devices. Apple has not commented either way on whether it plans to add ‌RCS‌ support in the future, so the company's position is still unknown.

Popular Stories

iphone air thickness

Apple Said to Cut iPhone Air Production Amid Underwhelming Sales

Friday October 17, 2025 8:29 am PDT by
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec). The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
maxresdefault

Here's Everything Apple Announced Today

Wednesday October 15, 2025 3:54 pm PDT by
We didn't get a second fall event this year, but Apple did unveil updated products with a series of press releases that went out today. The M5 chip made an appearance in new MacBook Pro, Vision Pro, and iPad Pro models. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up our coverage and highlighted the main feature changes for each device below. MacBook Pro M5...
14 inch MacBook Pro Keyboard

New 14-Inch MacBook Pro Has Two Key Upgrades Beyond the M5 Chip

Thursday October 16, 2025 8:31 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro base model with an M5 chip, and there are two key storage-related upgrades beyond that chip bump. First, Apple says the new 14-inch MacBook Pro offers up to 2× faster SSD performance than the equivalent previous-generation model, so read and write speeds should get a significant boost. Apple says it is using "the latest storage technology," ...
Apple iPad Pro hero M5

Apple Debuts New iPad Pro With M5 Chip, Faster Charging, and More

Wednesday October 15, 2025 6:16 am PDT by
Apple today announced the next-generation iPad Pro, featuring the custom-designed M5, C1X, and N1 chips. The M5 chip has up to a 10-core CPU, with four performance cores and six efficiency cores. It features a next-generation GPU with Neural Accelerator in each core, allowing the new iPad Pro to deliver up to 3.5x the AI performance than the previous model, and a third-generation ray-tracing ...
iOS 26

iOS 26.0.2 Update for iPhones Coming Soon

Friday October 17, 2025 7:35 am PDT by
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released by the end of next week. Last month, Apple released iOS 26.0.1,...
M5 MacBook Pro

Apple Announces New 14-Inch MacBook Pro With M5 Chip

Wednesday October 15, 2025 6:07 am PDT by
Apple today updated the 14-inch MacBook Pro base model with its new M5 chip, which is also available in updated iPad Pro and Vision Pro models. In addition, the base 14-inch MacBook Pro can now be configured with up to 4TB of storage on Apple's online store, whereas the previous model maxed out at 2TB. However, the maximum amount of unified RAM available for this model remains 32GB. Like...
m4 macbook air blue

M5 MacBook Air Coming Spring 2026 With M5 Mac Studio and Mac Mini in Development

Thursday October 16, 2025 3:57 pm PDT by
Apple plans to launch MacBook Air models equipped with the new M5 chip in spring 2026, according to Bloomberg's Mark Gurman. Apple is also working on M5 Pro and M5 Max MacBook Pro models that will come early in the year. Neither the MacBook Pro models nor the MacBook Air models are expected to get design changes, with Apple focusing on simple chip upgrades. In the case of the MacBook Pro, a m...
14 inch MacBook Pro Keyboard

M5 Chip Achieves Impressive Feat in 14-Inch MacBook Pro Speed Test

Friday October 17, 2025 7:10 am PDT by
The first alleged benchmark result for the M5 chip in the new 14-inch MacBook Pro has surfaced, allowing for some performance comparisons. Based on a single unconfirmed result uploaded to the Geekbench 6 database today, the M5 chip has pulled off an impressive feat. Specifically, the chip achieved a score of 4,263 for single-core CPU performance, which is the highest single-core score that...

Top Rated Comments

heov Avatar
49 months ago
This thread will blow up, and a lot of ingorance is already posted. Here are some facts:

-RCS is not owned by Google. It's very much like SMS. There are various RCS profiles that can be used. Some talk to one another, some do not. Some are E2E encrypted, some are not. Apple can certainly use whichever profile they want.

-Yes, RCS can be E2E encrypted. It doesn't have to be, though. Apple can choose to use a profile that is.

-RCS is to replace SMS, not iMessage. There are many iMessage-only features that cannot be duplicated by RCS. RCS will likely still be Green bubbled.

-Again, RCS is a modern SMS. It's not designed to replace WhatsApp, WeChat, iMessage, etc.

The argument most are making is Apple is refusing to support RCS because those Green bubbles will not not suck as much.. you'll get delivery and read receipts, see typing, have high quality images, etc. So an iPhone users won't bully Green bubble people as much. The argument is this is bad for Apple business, because if Green bubbles are less bullied, maybe people will switch.

whether or not this will stop green bubble bullying, who knows. Even if it doesn't, one has to ask... why won't Apple support this standard protocol, then? What are the downsides to RCS over SMS (and to be clear, of RCS fails, it'll fall back to SMS still)?
Score: 60 Votes (Like | Disagree)
ch1ptune Avatar
49 months ago

I don't know anybody who voluntarily uses iMessage or SMS. Those are antiquated systems.

It's all WhatsApp or WeChat.
Well, I don’t know anyone who uses WhatsApp or WeChat. It’s all iMessage or Messenger.
Score: 40 Votes (Like | Disagree)
fwmireault Avatar
49 months ago
I find the comments here surprising. For me, Apple adopting a standard that is way secure than SMS is a win for everyone. Google is right on this. If Apple is serious about security, they should push for the adoption of this standard on iMessage. Granted Apple has no incentive to do so, but that doesn’t mean it’s not something i can root for.
Score: 40 Votes (Like | Disagree)
LV426 Avatar
49 months ago

And why would Apple do this ?

I'm NOT a fan of Tim Cook's Apple, but in this case, I think they are in the right.
Because it would be the right thing to do. I’m not a fan of iMessage lock in. Open communication standards = better for everyone.
Score: 36 Votes (Like | Disagree)
macsplusmacs Avatar
49 months ago
Did not bother reading his tweets.

#greenbubbledude
Score: 35 Votes (Like | Disagree)
motm95 Avatar
49 months ago
Clearly, SMS as a basic "default" messaging platform needs major improvement, and RCS is at least a viable option with more modern features. Apple can keep RCS messages green but it would be beneficial to everyone Apple and Android users alike if the RCS features were available as the fallback on iOS Messages instead of or in addition to SMS. Apple should not care if the green messages are SMS or RCS or both.
Score: 25 Votes (Like | Disagree)