Apple Must Let Dating Apps Offer Alternative Payment Methods in App Store, Dutch Regulator Says

Apple must let dating apps like Tinder and Match offer payment methods other than Apple's in-app purchase system in the App Store in the Netherlands, or else it will face fines, the Dutch competition regulator announced today.

Mac App Store General Feature
Specifically, the Authority for Consumers and Markets (ACM) said Apple will have to pay a penalty of five million euros per week, up to a maximum of 50 million euros, if it does not comply with the order within two months. The deadline comes a few months after the ACM ruled the App Store's in-app commission structure was unreasonable.

"Some app providers are dependent on Apple's App Store, and Apple takes advantage of that dependency," said ACM chairman Martijn Snoep. "Apple has special responsibilities because of its dominant position. That is why Apple needs to take seriously the interests of app providers too, and set reasonable conditions."

The ACM has been investigating Apple since 2019, and while the probe started out as a look into whether Apple's App Store practices were an abuse of dominant market position, it was later scaled back to focus on dating apps.

The ACM has shared a PDF summary of its decision with more details, and MacRumors has reached out to Apple for comment on the matter.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.4 With Sleep Alarm Update

Tuesday April 1, 2025 10:34 am PDT by
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
2024 iPhone Boxes Feature

iPhones Could Cost Up to $2,300 in the U.S. Due to Tariffs, Analyst Says

Friday April 4, 2025 9:30 am PDT by
U.S. President Donald Trump on Wednesday announced that steep tariffs will be applied to imports from many countries, starting April 9. The tariffs could have a significant impact on Apple, as the company assembles the majority of iPhones in China, and products imported to the U.S. from China will be subject to a 54% tariff. iPhone prices could increase by up to 43% in the U.S. due to the...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple Card iPhone 16 Pro Feature

Visa and American Express Vying to Win Apple Card Deal in 'Fierce' Fight

Tuesday April 1, 2025 1:50 pm PDT by
Visa wants to pay Apple approximately $100 million to be the new payment network for the Apple Card, reports The Wall Street Journal. As of right now, the Apple Card is on the Mastercard payment network, but that is set to change because Apple is ending its partnership with Goldman Sachs. Both American Express and Visa are vying to replace Mastercard as Apple's card services provider, while...

Top Rated Comments

GMShadow Avatar
43 months ago
Just remove all dating apps from the Store in the Netherlands. Problem solved.
Score: 31 Votes (Like | Disagree)
metapunk2077fail Avatar
43 months ago
That will just result in 10 times more dating scams and lonely people being defrauded and robbed.

Thanks ignorant Dutch regulator for harming users. Bet your people were bribed by scammers.
Score: 25 Votes (Like | Disagree)
coolfactor Avatar
43 months ago
These decision makers don't understand Apple's business model. They are applying old-world commerce thinking. Apple is GIVING so much to app developers, and then recovering that from purchases. So now they are expected to just give away the services and tools for free?

Yes, I think 30% was a tad too high. Apple's position on that is that it's a "standard retail markup", but that's in the brick-and-mortar marketplace, not the digital marketplace. Two totally different marketplaces.

If only Apple had started with a lower digital-friendly markup, would they be in this position?
Score: 19 Votes (Like | Disagree)
bsamcash Avatar
43 months ago


Attachment Image
Score: 18 Votes (Like | Disagree)
gsurf123 Avatar
43 months ago
I say pull out of the Netherlands or do not sell the dating apps in the Netherlands. Throw up a nice disclaimer alerting the users that they cannot use those Apps because of their government. Apple has obligation to anyone and can run their store as they see fit.

I see these developer's as greedy. They were happy to pay the $99 in order to publish an App and were happy with Apple's skim for hosting the app and payment system for them until they decided they wanted all of the money.

Another alternative is charging per download/update for those not using the App Store for payments. If you want to use a toll road you have to pay. Welcome to world of wanting something for nothing.
Score: 17 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
43 months ago
Well, personally, I always think on a date the dude should pay. But I don’t know if this counts as an alternate method?
Score: 17 Votes (Like | Disagree)