Nikkei Does Deep Dive Into Apple's 'Nightmare Before Christmas' Supply Chain Issues

At the beginning of October when device production typically ramps up, Apple cut iPhone and iPad assembly for several days because of supply chain constraints and "restrictions on the use of power in China," reports Nikkei.

iphone 13 pro max display bleen
In a detailed report on Apple's ‌iPhone‌ production woes, Nikkei says that Foxconn, Pegatron, and other Apple suppliers ramped down on production for the first time in more than a decade, with workers getting time off rather than overtime hours as is typical.

"Due to limited components and chips, it made no sense to work overtime on holidays and give extra pay for front-line workers," a supply chain manager involved told Nikkei Asia. "That has never happened before. The Chinese golden holiday in the past was always the most hustling time when all of the assemblers were gearing up for production."

According to Apple CEO Tim Cook, supply constraints around the time of the ‌iPhone‌ launch cost Apple more than $6 billion. Cook cited chip shortages as one of the reasons for the supply issues, and while Apple uses leading edge nodes that are not affected by ongoing issues with chip availability, other manufacturers that create components for Apple devices have been impacted.

October reports said that Apple cut its 2021 ‌iPhone‌ production goals by more than 10 million units after Broadcom and Texas Instruments were unable to deliver enough components. The lack of even a single tiny component for the ‌iPhone‌ can impact production, and there are a lot of moving parts for Apple to deal with.

Nikkei did a deep dive into Apple's supply issues, interviewing more than 20 industry executives to see what went wrong. Apple reallocated components from iPads and older iPhones like the ‌iPhone‌ 12 to the new ‌iPhone‌ 13 models, but production was still 20 percent short of where Apple wanted to be because of power restrictions in China, lockdowns in Vietnam and Malaysia, and supply bottlenecks caused by skyrocketing demand for chips.

The reallocation hit ‌iPad‌ production hard and Apple produced 50 percent fewer devices than planned, with shortages on the tablets lasting well into November. With many ‌iPad‌ models in short supply, customers who order now won't be able to get a device in time for Christmas as delivery already extends into January.

According to Bloomberg, Apple recently informed its suppliers that interest in the ‌iPhone‌ is slowing ahead of the holidays, which could be due to the long wait times for new devices in September and October. Apple planned to make up for the supply constraints in early 2022 when manufacturing issues were ironed out, but Bloomberg claims Apple may not end up getting the necessary orders from customers.

Sources that spoke to Nikkei painted a different picture, and said that Apple has asked suppliers to reaccelerate ‌iPhone‌ production in November, December, and January. An Apple component supplier told Nikkei that Apple has reassured them that demand has persisted and that Apple has postponed orders to a later period because of supply constraints, so it's not clear which take is accurate.

Nikkei's full exploration into Apple's supply chain and what led to the company's current situation with chip shortages and production delays is well worth reading.

Popular Stories

airpods pro bulbs

Apple Black Friday Deals Available Now: AirPods, iPads, and More

Friday November 22, 2024 5:28 am PST by
Black Friday 2024 is less than one week away, and as always the next few days will be the best time of the year to shop for great deals. Right now, this includes big savings on popular Apple products like AirPods, Apple Watch, MacBook Air, iPad, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small...
ipads early bf deals

7 Best Black Friday iPad Deals for 2024

Saturday November 23, 2024 1:44 pm PST by
We're less than one week away from Black Friday on November 29, and Best Buy and Amazon currently have all-time low prices across Apple's entire iPad lineup. This includes Apple's 9th and 10th generation iPad, iPad mini 7, iPad Air, and iPad Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which...
iphone 16 pro models 1

First iPhone 17 Pro Design Leak Claims Surprising Return to Aluminum, Rectangular Camera Bump, and More

Monday November 25, 2024 8:07 am PST by
Apple's iPhone 17 Pro and iPhone 17 Pro Max will offer "significant design changes," The Information's Wayne Ma reports. The two flagship iPhone 17 models will be the first high-end iPhones to feature an aluminum frame since the delineation of the iPhone lineup into Pro and non-Pro models. In recent years, lower-end iPhone models such as the iPhone SE and iPhone 16 have featured aluminum...
Generic iPhone 17 Feature With Full Width Dynamic Island single camera

'iPhone 17 Air' Features Revealed in New Report: As Thin as 5mm, Single Speaker, and More

Monday November 25, 2024 8:40 am PST by
The Information's Wayne Ma and Qianer Liu today published an in-depth report about the "iPhone 17 Air," revealing several new details about the device. The report said prototypes of the device have a thickness of between 5mm and 6mm, which would make it the thinnest iPhone ever. In comparison, iPhone 16 models are 7.8mm thick and iPhone 16 Pro models are 8.25mm thick. Due to this...
silo tv show apple tv plus

Apple TV+ Releasing Next Week's 'Silo' Episode Early

Friday November 22, 2024 7:25 am PST by
The next episode of Apple TV+'s award-winning sci-fi series "Silo" will be released early. Apple previously announced that new "Silo" episodes would be released on Fridays, but the third episode of the second season will instead be released on Wednesday, November 27. Apple has likely bumped up the date so that people can watch the episode during the U.S. Thanksgiving holiday on Thursday,...
new mac holiday

6 Best Black Friday Mac Deals for 2024

Sunday November 24, 2024 7:21 am PST by
Black Friday 2024 is just a few days away, and you can already find the year's best prices on nearly every Mac at Amazon. Specifically, this includes the new M4 iMac, M4 MacBook Pro, and the M2 and M3 MacBook Air. We've also included a great deal on the Apple Studio Display. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small...
Generic iOS 19 Feature Mock

iOS 19's First New Feature Has Leaked

Friday November 22, 2024 6:22 am PST by
iOS 19 is not expected to be announced until June 2025, but the software update's first major new feature has already leaked. Bloomberg's Mark Gurman this week reported that iOS 19 will introduce a "more conversational Siri" powered by "more advanced large language models." He said this upgrade will make Siri more like OpenAI's ChatGPT, allowing the assistant to "handle more sophisticated...
iPhone 17 Slim Feature

iPhone 17 and 'iPhone 17 Air' Expected to Lack 5x Optical Zoom Lens

Friday November 22, 2024 11:04 am PST by
Next year's iPhone 17 and all-new "iPhone 17 Air" will not have a 5x optical zoom lens, according to Korean publication The Elec (via 9to5Mac). The report said the tetraprism camera system that enables 5x optical zoom will remain exclusive to the Pro models in next year's iPhone lineup, meaning that it would only be available on the iPhone 17 Pro and iPhone 17 Pro Max. Of course, with the ...

Top Rated Comments

SonOfaMac Avatar
39 months ago
Even Apple with its world leading logistics and planning is not immune from the current shortages.
Score: 5 Votes (Like | Disagree)
GMShadow Avatar
39 months ago

With many iPad models in short supply, customers who order now won't be able to get a device in time for Christmas as delivery already extends into January.
Has for a little while, honestly. I'm mid January on an engraved 256GB Purple Mini 6, but non-engraved was only a few days quicker, and I ordered in November.

I still check the order status daily hoping for some kind of miracle. :D
Score: 5 Votes (Like | Disagree)
dannys1 Avatar
39 months ago

Sounds like stock manipulation or a slow news day so let’s make up a story about one of the world’s biggest companies to get clicks.
As someone who runs an Apple business I can guarantee you it's not made up - the supply issues are an absolute nightmare at the minute.
Score: 4 Votes (Like | Disagree)
tomsop Avatar
39 months ago
Here is the solution - we all need to as a society take a break at this pace of over consumption - we deal with the supply contstraints by reducing our own demand. It will balance out if we change our behavior but will persist until it is so annoying and disheartening that price and delay cause this to happen naturally anyway.
Score: 3 Votes (Like | Disagree)
Think|Different Avatar
39 months ago
No end in sight, sadly. And don't forget – this is affecting everyone.
Score: 3 Votes (Like | Disagree)
ThunderSkunk Avatar
39 months ago
In other news, we had a drier season than expected and everyone said all our crop yields would be down, and now all our crop yields are down. Our reporter interviewed twenty farmers, demanding to know why bad things happen and everything isn't as spectacular as some shareholders somewhere imagine it could possibly be 100% of the time.

Jeez.
Score: 2 Votes (Like | Disagree)