Tim Cook Discusses Apple's New Do-It-Yourself Repair Program and More
Apple recently announced a new self-service repair program that will provide customers with access to Apple genuine parts, tools, and manuals for completing their own repairs of select devices, starting with iPhone 12 and iPhone 13 models. Apple said the program will launch early next year in the U.S. and expand to additional countries throughout 2022.
Apple CEO Tim Cook briefly shared his thoughts about self-service repairs in an interview
with KTLA's Rich DeMuro (via
9to5Mac), saying that it "feels good" to offer manuals and parts to customers with the expertise to complete their own repairs. For most customers, however, Cook believes that the Apple Store will remain the best option for repairs.
Cook's full comments on the program, with light editing for clarity:
We realized that there were some people that wanted to this and that are trained to do this. They're the Popular Mechanics crowd if you will, which I love and have been focused on my entire life. It feels good to put the manuals out there, and get the parts out there, that enables people to do this. Still, if you're not comfortable doing that, we encourage you to come in the Apple Store and get it done for you. That's still the best way, perhaps, for most people. But if you're a technician, then have at it, because you're able to do it yourself.
Apple's self-service repair program will include an online store that will offer more than 200 individual parts and tools, the company said. In an internal memo obtained by MacRumors, Apple said the store will be operated by an unspecified third party. Apple plans to share more details about the program as it approaches launch.
Cook, speaking at the grand opening of Apple's new store at The Grove in Los Angeles, also reiterated that Apple is focused on augmented reality, artificial intelligence, and autonomy and said that Apple will use these core technologies in a variety of ways.
Popular Stories
Apple does not approve of the "Hot Tub" pornography app that was released for the iPhone in the EU using alternative app distribution, Apple said in a statement to MacRumors. Further, Apple is concerned about the potential user safety risks with a pornography app, and says that it undermines consumer trust in the Apple ecosystem.
We are deeply concerned about the safety risks that hardcore...
Apple today announced the launch of a new app called "Invites," which is designed to allow users to plan events like birthday parties, graduations, vacations, baby showers, and more.
"With Apple Invites, an event comes to life from the moment the invitation is created, and users can share lasting memories even after they get together," said Brent Chiu-Watson, Apple's senior director of...
Apple previously teased that Powerbeats Pro 2 would be released in 2025, and now an announcement date has leaked. Bloomberg's Mark Gurman today said Apple plans to unveil the wireless earbuds on Tuesday, February 11.
Powerbeats Pro 2 will be priced at $250 in the U.S., he said.
Powerbeats Pro are a sportier, fitness-focused alternative to AirPods Pro with built-in, adjustable ear hooks...
Starting next week, Apple's retail stores will no longer offer AppleCare+ plans as a one-time purchase, according to Bloomberg's Mark Gurman.
Instead, he said the stores will only offer AppleCare+ as a subscription. For example, AppleCare+ for the iPhone 16 Pro Max costs $9.99 per month, or $199 upfront for two years. The latter option would no longer be available at Apple's stores....
As early as this week, Apple plans to introduce a new iCloud-based service for event invites, according to Bloomberg's Mark Gurman.
In his Power On newsletter, Gurman said the new service is codenamed "Confetti" within Apple. He said the service will offer users a "new way to invite people to parties, functions, and meetings." He did not say if this functionality would be available through a ...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro concept based on rumors
Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025:
More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
Update: The new Apple Invites app has officially been announced.
The main iCloud.com page has seemingly confirmed Apple's rumored invites tool, which has yet to be officially announced by the company.
The page says "Apple Invites" will be an iCloud+ feature:Upgrade to iCloud+ to get more storage, plan events with Apple Invites, and have peace of mind with privacy features like iCloud...
Apple this week increased the prices for its monthly AppleCare+ subscription prices for the iPhone, raising the cost by 50 cents for all models in the United States.
Standard AppleCare+ for the iPhone 16 models is now priced at $10.49 per month, for example, up from the prior $9.99 per month price. The 50 cent price increase applies to all available AppleCare+ plans for Apple's current...
