Jony Ive Discusses Steve Jobs, Continued Work With Apple, Wearables and More

Former Apple design chief Jony Ive is still working with Apple, he confirmed today in an interview with Vogue's Anna Wintour at the RE:WIRED event. Ive participated in a panel called "Designing for the Future We Want to Inhabit," where he spoke on topics like Steve Jobs, wearables, and LoveFrom.

jony ive wired
Ive confirmed that his LoveFrom design company is working with Apple, but he did not provide details on what specific projects he has done for the Cupertino company, nor did he outline if he has been involved with the development of new devices.

In addition to working with Apple, Ive's company has done work for Airbnb, Emerson Collective, Moncler, and Ferrari, among others.

Ive also spoke on the future of wearables, and he said that he expects wearable technology to continue to advance to the point where some devices are embedded in the body. "There's no doubt... that some of these products will disappear beneath our skin," he said. "I can't think of anything more personal, more specific, more individual, and more intimate than things being inside us."

Ive said that the iPod was, essentially, Apple's first piece of wearable technology, in a discussion about the recent 20th anniversary of the device. "I think what the iPod really marked was the beginning of creating far more specific products and devices," he said.

Steve Jobs often comes up in Ive's interviews, and today's panel was no exception. Ive said that he remembers Jobs for his drive and his values. "There was this relish, this celebration of being surprised," said Ive. "Even if the surprise actually meant that he was wrong. He was far more interested in the learning than in being right."

According to Ive, some of his memories of his most productive times with Jobs were when the two were just walking together and thinking close to one another. "Almost always, in my experience, the most powerful ideas occur quietly, and they are fragile," he said.

Ive's full discussion with Anna Wintour can be watched on WIRED's website.

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple 2025 Thumb 1

10 Products Still Coming From Apple in 2025

Friday April 11, 2025 4:14 pm PDT by
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then. We've rounded up a list of everything that we're still waiting to see from Apple in 2025. iPhone 17, 17 Air, and 17 Pro - We get...
iOS 18 Siri Personal Context

Report Reveals Internal Chaos Behind Apple's Siri Failure

Thursday April 10, 2025 7:15 am PDT by
A new report from The Information today reveals much of the internal turmoil behind Apple Intelligence's revamped version of Siri. Apple apparently weighed up multiple options for the backend of Apple Intelligence. One initial idea was to build both small and large language models, dubbed "Mini Mouse" and "Mighty Mouse," to run locally on iPhones and in the cloud, respectively. Siri's...
M6 MacBook Pro Feature 1

Waiting for the Perfect MacBook Pro? 2026 Might Be the Year

Thursday April 10, 2025 4:19 am PDT by
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again. Bloomberg's Mark Gurman has said he expects only a small...
maxresdefault

The MacRumors Show: New iOS 19, iPhone 17, and Apple Watch Ultra 3 Leaks

Friday April 11, 2025 7:13 am PDT by
On this week's episode of The MacRumors Show, we catch up on the latest iOS 19 and watchOS 12 rumors, upcoming devices, and more. Subscribe to The MacRumors Show YouTube channel for more videos Detailed new renders from leaker Jon Prosser claim to provide the best look yet at the complete redesign rumored to arrive in iOS 19, showing more rounded elements, lighting effects, translucency, and...
iPad Pro iPadOS

iPadOS 19 Will Be 'More Like macOS' in Three Ways

Sunday April 13, 2025 6:43 am PDT by
A common complaint about the iPad Pro is that the iPadOS software platform fails to fully take advantage of the device's powerful hardware. That could soon change. Bloomberg's Mark Gurman today said that iPadOS 19 will be "more like macOS." Gurman said that iPadOS 19 will be "more like a Mac" in three ways:Improved productivity Improved multitasking Improved app window management...
Foldable iPhone 2023 Feature Homescreen

Foldable iPhone Resolutions Leak With Under-Screen Camera Tipped

Monday April 14, 2025 3:12 am PDT by
Apple's upcoming foldable iPhone (or "iPhone Fold") will feature two screens as part of its book-style design, and a Chinese leaker claims to know the resolutions for both of them. According to the Weibo-based account Digital Chat Station, the inner display, which is approximately 7.76 inches, will use a 2,713 x 1,920 resolution and feature "under-screen camera technology." Meanwhile, the...
apple intelligence black

NYT: Apple's AI Struggles Began with 2023 Chip Budget Dispute

Friday April 11, 2025 4:33 am PDT by
Apple's current struggles with Apple Intelligence and Siri began in early 2023 when AI head John Giannandrea sought approval from CEO Tim Cook to purchase more AI chips for development, according to a new report from The New York Times. Cook initially approved doubling the team's chip budget, but CFO Luca Maestri reportedly reduced the increase to less than half that amount, and instead...
Apple Vision Pro with battery Feature Blue Magenta

Vision Pro 2 Rumored to Have Two Key Advantages Over Current Model

Sunday April 13, 2025 7:15 am PDT by
Apple is working on a new version of the Vision Pro with two key advantages over the current model, according to Bloomberg's Mark Gurman. Specifically, in his Power On newsletter today, Gurman said Apple is developing a new headset that is both lighter and less expensive than the current Vision Pro, which starts at $3,499 in the U.S. and weighs up to 1.5 pounds. Gurman said Apple is also...

Top Rated Comments

MallardDuck Avatar
45 months ago
"I can't think of anything more personal, more specific, more individual, and more intimate than things being inside us."

I can't think of anything more intrusive, more creepy, more big brother, more loss of privacy and person than things being inside us.

But at least it'll be thin and light.
Score: 41 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
45 months ago
Ahhh, folks, it looks like the notch isn’t going away anytime soon.



Attachment Image
Score: 20 Votes (Like | Disagree)
Naraxus Avatar
45 months ago
What a complete blowhard. If he thinks people are going to willingly embed **** in their bodies he's ****ing insane
Score: 12 Votes (Like | Disagree)
TheMacDaddy1 Avatar
45 months ago
Please do NOT come back to Apple.

Loving my 16inch M1 Pro, with all the ports, Magsafe, great keyboard and no Touchbar.
Score: 11 Votes (Like | Disagree)
grilledcheesesandwich Avatar
45 months ago
Jony going full monk?
Score: 10 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
45 months ago
Also, Jony Ive: Can you please tell me what am I looking at in your website. I don’t see anything. It's nothing but text there. Is this some sort of a trick?

https://www.lovefrom.com/
Score: 9 Votes (Like | Disagree)