Apple CEO Tim Cook: We're Focused on Maintaining Privacy and Security of the App Store - MacRumors
Skip to Content

Apple CEO Tim Cook: We're Focused on Maintaining Privacy and Security of the App Store

Apple CEO Tim Cook was today asked about some of the regulatory issues that Apple is facing with the App Store, and he said that Apple is keeping its focus on privacy and security. Apple is facing potential regulatory changes that would force it to open up the iPhone to other app stores or alternate ways of loading apps on the iPhone.

app store blue banner

The main thing we're focused on in the App Store is keeping our focus on privacy and security. These are the two major tenets that have produced a very trusted environment where consumers and developers come together. Consumers can trust the developers and the apps are who they say they are. Developers get a huge audience to sell their software to.

That's sort of number one on our list. Everything else is a distant second. What we're doing is working to explain the decisions that we've made that are key to keeping our privacy and security. Not having sideloading and alternate ways on the iPhone where we're opening up the iPhone to unreviewed apps that get by the privacy restrictions we put on the App Store.

Cook went on to say that Apple is "very focused in discussing privacy and security of the ‌App Store‌ with regulators and legislators."

Apple recently came out largely victorious in its antitrust lawsuit with Epic Games, with the judge in that case ruling that Apple does not have a monopoly. Apple was, however, told to allow developers to put links to outside websites and alternate payment options in their apps.

Apple was given a deadline in December to make this change, but Apple has appealed for more time and has asked to avoid making changes until the entire case has come to a conclusion.

Back in June, U.S. lawmakers introduced antitrust legislation that would require Apple to make sweeping changes to the App Store, which Apple will undoubtedly fight against.

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...

Top Rated Comments

58 months ago
I think Tim Cook should no longer be able to use the word “privacy.”
Score: 43 Votes (Like | Disagree)
vipergts2207 Avatar
58 months ago
Tim, you blew up the illusion that Apple actually cares about privacy with the CSAM debacle. We know what AAPL cares about. $$$$$
Score: 30 Votes (Like | Disagree)
58 months ago

Apple will never concede on privacy or security of us users. I love them for this.
Oh honey. You should really do your homework.
Score: 26 Votes (Like | Disagree)
miniyou64 Avatar
58 months ago
*But not for your photos
Score: 24 Votes (Like | Disagree)
fwmireault Avatar
58 months ago
...and profit
Score: 16 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
58 months ago
I hope to God this is true. Don't forget about the Profit, Tim Cook. Let's be real here.

Privacy should be in Apple's DNA



Attachment Image
Score: 13 Votes (Like | Disagree)