Retail Demo Unit Suggests Apple Considered 'Apple Watch Pro' Branding

A file within an Apple Watch retail demo unit suggests that at some point, Apple considered using "Apple Watch Pro" branding for some models of its smartwatch.

apple watch pro
The file, shared by Apple Demo on Twitter, dated February 26, 2015, is contained within a folder of other Apple Watch logos, including a logo for the Apple Watch Edition and Apple Watch Sport. The image suggests that at some point, Apple considered using its "Pro" nomenclature for the Apple Watch, possibly for the higher-end stainless steel models, as indicated on Twitter.


Apple uses its "Pro" branding for its high-end products, specifically devices that offer more features than the standard model of that product. The iPhone 13 Pro and ‌iPhone‌ 13 Pro Max, for example, both feature improved cameras, displays, and a LiDAR sensor, features not offered on the baseline ‌iPhone‌ 13. Apple uses its "Pro" branding across its major product categories, including the iPad, Mac, ‌iPhone‌, and AirPods.

An “Apple Watch Pro” would presumably be a model that includes more premium features or design elements compared to the standard Apple Watch. "Apple Watch Pro" may have also been an alternative name to "Apple Watch Edition," a line of Apple Watch models that currently come in titanium cases.

Popular Stories

Alleged iOS 19 Icons Front Page Tech

iOS 19 Leak Reveals Alleged New Design With Rounder App Icons, Floating Tab Bar, and More

Monday April 7, 2025 3:13 pm PDT by
YouTube channel Front Page Tech is back today with another video that provides a closer look at iOS 19's alleged design changes. The video contains re-created renders of iOS 19, which are allegedly based on real footage of the software update, provided by sources within Apple. Overall, iOS 19 is expected to have a more glass-like, visionOS-inspired design, with added translucency for user...
iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

iPhone 17 Pro's New Rear Camera Bar 'Same Color As Rest of Device'

Monday April 7, 2025 2:09 am PDT by
Apple's upcoming iPhone 17 Pro models will feature a redesigned rear camera panel that spans the width of the device, but it will be the same color as the iPhone itself, rather than being part of a two-tone design. That's according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, the reporter says the iPhone 17 Pro won't have a two-toned back, as some renders have...
iphone x front back

Apple Planning 'Bold' New 20th Anniversary Design for 2027 iPhone Pro

Monday April 7, 2025 2:46 am PDT by
Apple is preparing a "major shake-up" for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. iPhone X released in 2017 for 10th anniversary Writing in his latest Power On newsletter, Gurman says that Apple plans to launch a foldable iPhone alongside a "bold" new iPhone Pro model that makes more extensive use of glass. Could this mean Apple plans to realize former...
iPhone Assembly

Trump Believes Apple Could Manufacture iPhones in the U.S.

Tuesday April 8, 2025 12:08 pm PDT by
U.S. President Donald Trump "absolutely" believes that Apple could manufacture its iPhones and other devices in the United States, Press Secretary Karoline Leavitt said today during a media briefing. Leavitt was asked whether Trump thought that iPhone manufacturing is the kind of technology that could move to the U.S. "Absolutely, he believes we have the labor, we have the workforce, we have ...
iphone 16 pro colors 1

Is Now the Time to Upgrade Apple Devices Before Tariffs Lead to Price Increases?

Friday April 4, 2025 3:41 pm PDT by
If you have an older Apple device that you've been considering upgrading, you're probably wondering how the newly announced tariffs might impact prices going forward, and whether it's worth buying now before there's a price hike. Given analyst and economist responses to the tariffs, market panic, and Trump's stance on the current financial chaos, the answer is that making a purchase...
iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

5 Biggest Changes Rumored for iPhone 17 Pro

Tuesday April 8, 2025 2:38 am PDT by
Later this year, Apple will introduce the iPhone 17 series, which includes the iPhone 17 Pro and the iPhone 17 Pro Max, two new high-end flagship devices that will be sold alongside the regular iPhone 17 and an all-new ultra-thin iPhone 17 Air. If you have been holding out for the iPhone 17 Pro or its bigger sibling, here are five of the biggest changes, informed by the latest reports and...
Apple Vision Pro 2 Feature 2

Vision Pro 2 May Now Be in Production Ahead of Launch Later This Year

Tuesday April 8, 2025 9:13 am PDT by
The second-generation Apple Vision Pro may now be in mass production ahead of its rumored launch later this year, Chinese website IT Home today claims. Reporting on information from an unknown source, the website says that key components of the new Vision Pro, including panels, housings, and circuitry, have moved into mass production ahead of the product's purported release later in 2025....
iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

iPhone 17 Pro Models Rumored to Offer Dual Video Recording Feature in Camera App

Tuesday April 8, 2025 7:23 am PDT by
YouTube channel Front Page Tech on Monday shared renders of iOS 19's alleged new design. The end of the video also revealed a new feature that is supposedly planned for the iPhone 17 Pro models later this year: dual video recording. According to Front Page Tech host Jon Prosser, the iPhone 17 Pro and iPhone 17 Pro Max will allow users to record video with the front and rear cameras...

Top Rated Comments

AeroEngineer Avatar
45 months ago
Ah yes, a pro watch, bringing you high performance time telling.
Score: 38 Votes (Like | Disagree)
Michael Scrip Avatar
45 months ago
If everything is Pro... then nothing is Pro...

?
Score: 26 Votes (Like | Disagree)
Joe_ Avatar
45 months ago
“Our most advanced watch we have ever created”

Now starting at $1,500! *crowd goes wild*
Score: 20 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
45 months ago
What's a professional watch?
Score: 15 Votes (Like | Disagree)
BvizioN Avatar
45 months ago
Fast Forward few years and we will be reading on how Apple considered "Polishing Cloth PRO" name.
Score: 10 Votes (Like | Disagree)
Sakurambo-kun Avatar
45 months ago
I sometimes think back to what Steve did to Apple's bloated product line when he took over. What would he make of it now?

This "pro" stuff is such nonsense outside of PCs. Even then it's tenuous at best. I have an iPhone 13 "pro". I'm a professional user of a telephone. I feel so important. And how does one tell the time professionally?

Apple's naming department, assuming they have one and don't just rely on Tim's fever dreams, needs to be fired.
Score: 9 Votes (Like | Disagree)