Retail Demo Unit Suggests Apple Considered 'Apple Watch Pro' Branding

A file within an Apple Watch retail demo unit suggests that at some point, Apple considered using "Apple Watch Pro" branding for some models of its smartwatch.

apple watch pro
The file, shared by Apple Demo on Twitter, dated February 26, 2015, is contained within a folder of other Apple Watch logos, including a logo for the Apple Watch Edition and Apple Watch Sport. The image suggests that at some point, Apple considered using its "Pro" nomenclature for the Apple Watch, possibly for the higher-end stainless steel models, as indicated on Twitter.


Apple uses its "Pro" branding for its high-end products, specifically devices that offer more features than the standard model of that product. The iPhone 13 Pro and ‌iPhone‌ 13 Pro Max, for example, both feature improved cameras, displays, and a LiDAR sensor, features not offered on the baseline ‌iPhone‌ 13. Apple uses its "Pro" branding across its major product categories, including the iPad, Mac, ‌iPhone‌, and AirPods.

An “Apple Watch Pro” would presumably be a model that includes more premium features or design elements compared to the standard Apple Watch. "Apple Watch Pro" may have also been an alternative name to "Apple Watch Edition," a line of Apple Watch models that currently come in titanium cases.

Popular Stories

iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro Launching Later This Year With These 8 New Features

Tuesday March 4, 2025 3:15 pm PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro's alleged design via Front Page Tech Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
iPhone 16 Pro vs iPhone 17 Air Feature

iPhone 17 Air and 17 Pro Max Allegedly Same Size Apart From Thickness

Friday March 7, 2025 2:45 am PST by
Apple's all-new ultra-thin iPhone 17 Air shares the same dimensions as the iPhone 17 Pro Max, with the only difference being in the thickness of the devices, according to the leaker Ice Universe. Posting to their Weibo account, the Chinese leaker today claimed that the iPhone 17 Air and iPhone 17 Pro Max have identical body length, width, screen size, and bezels. "The only difference is the...
Apple Intelligence General Feature

Apple Delays Apple Intelligence Siri Features

Friday March 7, 2025 9:35 am PST by
Apple is delaying some of the Apple Intelligence Siri features that it expected to release in iOS 18, an Apple spokesperson said in a statement to Daring Fireball. Apple says that it is going to take longer than expected to roll out the more personalized Siri experience, and that these features will be rolled out "in the coming year.""Siri helps our users find what they need and get things...
Apple MacBook Air hero

Apple Says New MacBook Air Up to 23x Faster Than Intel-Based Model, But Read the Fine Print

Thursday March 6, 2025 1:46 pm PST by
Apple has a staggering marketing claim for the new MacBook Air with the M4 chip. Specifically, Apple says the new MacBook Air is up to 23x faster than the last Intel-based model. However, there are some details in the fine print to be aware of. First, Apple said it compared a new 2025 MacBook Air with a 10-core M4 chip and 32GB of RAM to a 2020 MacBook Air with a quad-core Intel Core i7...
iphone 17 pro asherdipps

iPhone 17 Pro Max Said to Be Thicker to Accommodate Larger Battery

Friday March 7, 2025 2:47 am PST by
Apple has increased the thickness of the upcoming iPhone 17 Pro Max compared to the current generation iPhone 16 Pro Max, claims the Chinese leaker known as Ice Universe. Apple is said to have increased the depth of the iPhone 17 Pro Max to 8.725mm, up from 8.25mm on the iPhone 16 Pro Max, which would be a 0.475mm difference in thickness. The increase "surely means a larger battery,"...
Apple MacBook Air hero

New MacBook Air Quietly Fixes This Decades-Long Design Oversight

Friday March 7, 2025 6:58 am PST by
In a move that probably won't make headlines but should delight detail-oriented Mac users everywhere, Apple has quietly corrected a 26-year-old design inconsistency on its keyboards. The Mute key, a staple on Mac keyboards since the PowerBook G3 'Lombard' debuted in 1999, has finally received a logical redesign on the new MacBook Air with M4 chip. As spotted by iCulture, the key now displays ...
ipad air magic keyboard feature

Everything Apple Announced This Week

Wednesday March 5, 2025 4:03 pm PST by
It's been a busy week for Apple, with new products announced on Tuesday and Wednesday. We're now caught up on what's been rumored for a spring launch, so we thought we'd recap everything Apple came out with this week. Subscribe to the MacRumors YouTube channel for more videos. iPad Air Apple updated the iPad Air on Tuesday, updating it with the new M3 chip. The iPad Air still comes in...
2016 12 inch macbook feature

Apple Introduced Its Most Controversial MacBook 10 Years Ago Today

Sunday March 9, 2025 1:00 am PST by
Apple announced the infamous 12-inch Retina MacBook a decade ago today, an experimental new Mac that was as controversial as it was revolutionary. Apple unveiled the 12-inch MacBook on March 9, 2015, at the "Spring Forward" event in San Francisco, California. The event was primarily focused on the Apple Watch, which was being fully detailed ahead of its launch the following month, so the...
Apple Summer 2025 Feature 1

Here Are the New Apple Products We're Expecting This Summer

Friday March 7, 2025 7:09 am PST by
Now that Apple has announced its new more affordable iPhone 16e, and new MacBook Air and Mac Studio models with M4 and M3 Ultra chips, we thought we'd provide a quick recap of what else we are expecting from the company in the summer months ahead. There are at least three product categories that we are hoping to see some movement in before summer is over, but of course, nothing is...

Top Rated Comments

AeroEngineer Avatar
44 months ago
Ah yes, a pro watch, bringing you high performance time telling.
Score: 38 Votes (Like | Disagree)
Michael Scrip Avatar
44 months ago
If everything is Pro... then nothing is Pro...

?
Score: 26 Votes (Like | Disagree)
Joe_ Avatar
44 months ago
“Our most advanced watch we have ever created”

Now starting at $1,500! *crowd goes wild*
Score: 20 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
44 months ago
What's a professional watch?
Score: 15 Votes (Like | Disagree)
BvizioN Avatar
44 months ago
Fast Forward few years and we will be reading on how Apple considered "Polishing Cloth PRO" name.
Score: 10 Votes (Like | Disagree)
Sakurambo-kun Avatar
44 months ago
I sometimes think back to what Steve did to Apple's bloated product line when he took over. What would he make of it now?

This "pro" stuff is such nonsense outside of PCs. Even then it's tenuous at best. I have an iPhone 13 "pro". I'm a professional user of a telephone. I feel so important. And how does one tell the time professionally?

Apple's naming department, assuming they have one and don't just rely on Tim's fever dreams, needs to be fired.
Score: 9 Votes (Like | Disagree)