Just two days after Apple further advanced its Apple silicon portfolio with the M1 Pro and M1 Max, marking the first professional high-end chips designed for the Mac, Intel is reportedly making yet another attempt to win Apple back as a customer.
A day before Apple's long-awaited "Unleashed" event, Intel's CEO, Pat Gelsinger, said despite Apple moving away from his company's processors, he still hopes that Apple will return to Intel as a customer. Apple announced in June of 2020 its two-year-long transition to Apple silicon for the Mac, and despite Intel's best hopes and dreams, Apple is continuing its momentum to break up with it.
Now, a new report from DigiTimes is further indicating Intel is still trying to win back Apple as a customer. According to the report, Intel, alongside Samsung, is "striving to win orders for Apple's in-house developed Mac processors." Such a move from Apple would mean the company no longer relies entirely on TSMC for the production of its Mac processors, a decision that sources quoted in the report say is unlikely.
Intel's actions and comments publicly and seemingly behind closed doors could not be further apart. While Intel's CEO publicly expressed his wish to have Apple back as a customer, the company continues to run anti-Mac marketing campaigns targeted towards Apple and the Mac. Oddly enough, these campaigns, which have ranged from "social experiments" to tweets that backfired, all occur as Intel and Apple still work together to an extent.
After the new 14-inch and 16-inch MacBook Pro, Apple no longer has an Intel processor in its entire MacBook (Air and Pro) lineup. Apple still has the larger 27-inch iMac, the Mac Pro, and a high-end Mac mini running with Intel processors. All of which are expected to be updated next year, with the latter happening sooner rather than later.
An Intel spokesperson declined to respond to our email asking for a comment about the M1 Pro, M1 Max, and Apple dropping even more Intel-powered Macs from its lineup.
Wednesday February 19, 2025 8:02 am PST by Joe Rossignol
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued.
The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
Tuesday February 18, 2025 12:02 pm PST by Joe Rossignol
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models.
In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker.
In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
Thursday February 13, 2025 8:07 am PST by Joe Rossignol
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19.
"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.
The post includes a short video with an animated Apple logo inside a circle.
Cook did not provide an exact time for the launch, or share any other specific details, so...
Wednesday February 19, 2025 11:38 am PST by Juli Clover
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch.
All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
Thursday February 20, 2025 5:06 am PST by Tim Hardwick
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring.
There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category.
M4...
Friday February 14, 2025 6:18 am PST by Joe Rossignol
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes.
Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week.
Below, we outline what to expect from iOS 18.4 so far.
Apple Intelligence for Siri
Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
Friday February 14, 2025 6:03 am PST by Joe Rossignol
Apple released the HomePod mini in November 2020, followed by the AirTag in May 2021, and both still remain first-generation products.
Fortunately, rumors suggest that both the HomePod mini and the AirTag will finally be updated at some point this year.
Below, we recap rumors about the HomePod mini 2 and AirTag 2.
HomePod mini 2
In January 2025, Bloomberg's Mark Gurman said Apple is ...
Intel really comes across like a narcissist here. They cause heated situations (pun intended), promise you stuff that they don't do or deliver, claim that they are the best and still speak badly about you behind your back. And yet, they still want you to come back to them after all of the nastiness they have done to you.
I love Pat's optimism. "Yeah I know my girlfriend left me, but I'm sure she'll come back soon." "Yeah I know she's now engaged, but it's just temporary, she'll be back soon." "Yeah I know she's now married with kids and living on the other side of the world, but I'm pretty sure she'll be back any day now..."
