Apple Highlights Upcoming October 18 Event With Interactive AR Logo

Apple just announced its second fall event, which is set to take place on Monday, October 18. As usual, the Apple Events webpage features an augmented reality logo that you can see when viewing the page on an iOS device.

apple ar logo unleashed
Open up the Apple Events page on an iPhone or an iPad and then tap on the logo to open the augmented reality interface. Apple asks you to scan around the room and then projects the graphic from the event invite into the area.

For the Unleashed event, the augmented reality view features beams of blue light that are arranged in the shape of an Apple logo, along with the date "10.18."

Apple's October event is expected to focus on new MacBook Pro models, but we could also see the AirPods 3 and a refreshed version of the Mac mini. Apple plans to livestream the event, but MacRumors will also have live coverage both here on MacRumors.com and on our MacRumorsLive Twitter account.

Popular Stories

Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
apple launch feb 2025 alt

Here Are the New Apple Products We're Still Expecting This Spring

Thursday February 20, 2025 5:06 am PST by
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring. There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category. M4...
Generic iOS 18

Here's When Apple Will Release iOS 18.4

Wednesday February 19, 2025 11:38 am PST by
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch. All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
apple c1

Apple Unveils 'C1' as First Custom Cellular Modem

Wednesday February 19, 2025 8:08 am PST by
Apple today announced its first custom cellular modem with the name "C1," debuting in the all-new iPhone 16e. The new modem contributes to the iPhone 16e's power efficiency, giving it the longest battery life of any iPhone with a 6.1-inch display, such as the iPhone 15 and iPhone 16. Expanding the benefits of Apple silicon, C1 is the first modem designed by Apple and the most...
Apple Northbrook

Apple Store Permanently Closing at Struggling Mall in Chicago Area

Tuesday February 18, 2025 8:46 pm PST by
Apple is permanently closing its retail store at the Northbrook Court shopping mall in the Chicago area. The company confirmed the upcoming closure today in a statement, but it has yet to provide a closing date for the location. Apple Northbrook opened in 2005, and the store moved to a larger space in the mall in 2017. Apple confirmed that affected employees will continue to work for the...

Top Rated Comments

stevet Avatar
44 months ago
I don't understand the use/fascination with AR and why Apple thinks this is the 'next thing'.
Score: 7 Votes (Like | Disagree)
deaglecat Avatar
44 months ago

Any significance to Apple's calendar reminder being 2 hours long? Are they going to announce a bunch of things? Or do they always block out 2 hours?
Intro Cool Drone Shot
Tim, telling the audience what a fantastic year Apple have had.
Cool Drone Shot Transition
Mandatory focus on some environmental, recycling or green aspect of their products.
Cool Drone Shot Transition
Product Announcement 1
Product Demo 1
Cool Drone Shot Transition
Product Announcement 2
Product Demo 2
Cool Drone Shot Transition
Introduction to a third party who have created some cool app + Demo
Cool Drone Shot Transition
Product Announcement 3
Product Demo 3
Cool Drone Shot Transition
Tim recapping what was announced.
Cool Drone Shot to close.

Will be quicker but 2 hours can be filled...

They used to have Bands play the event out. Not any more. It's a shame, I sometimes liked that.
Score: 4 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
44 months ago
I love it. I can’t wait. So exciting!!!
Score: 3 Votes (Like | Disagree)
Karllake Avatar
44 months ago
Shut up and take my money!! I’ve been waiting soooo long for this event, still “rocking” a first day RMBP.
Score: 2 Votes (Like | Disagree)
Eauboy Avatar
44 months ago

Interesting, Monday instead of Tuesday.
Google has an event on the 19th. They're probably trying to dodge that.
Score: 2 Votes (Like | Disagree)
szw-mapple fan Avatar
44 months ago

The AR logo does not work on my iPad Pro 2021. :(
It works if you request mobile site. The Apple web devs probably forgot to make an exception for iPads running desktop browsers.
Score: 2 Votes (Like | Disagree)