Apple Now Most Popular Watch Brand Among Upper-Income U.S. Teens, Unseating Rolex
Apple is now the most popular watch brand among upper-income teenagers in the United States, a new survey by Piper Sandler has shown.
Teen smartwatch ownership has climbed from 30 percent in the fall of 2020 to 35 percent in the fall of 2021. 30 percent of teens now own an Apple Watch, an increase of five percent from the same time last year. Apple now has an 86 percent market share among teen smartwatch owners.
Rolex was previously the reigning most popular watch brand among upper-income teens, but Apple is now the most popular watch brand in this demographic. In the spring of this year, only 13 percent of teens intended to buy an Apple Watch, but this has now increased slightly to 15 percent.
The survey also showed that 30 percent of teens use a fitness app when working out, and 50 percent of these users use an Apple app. In addition, AirPods are owned by 67 percent of teens.
87 percent of teens own an iPhone and 88 percent expect their next smartphone to be an iPhone. These are almost record-high levels. 20 percent of teens currently own an iPhone 12 model, but the iPhone 13 lineup is expected to motivate upgrades and more than 22 percent of teens expect to upgrade to an iPhone 13 model this year.
Apple Pay is the second most popular payment method among teens, but cash is still the most popular. This means that Apple Pay is now more popular than the likes of prepaid cards and PayPal.
Around half of the teenagers in the U.S. are concerned about being tracked online, but 56 percent are not interested in iCloud+, which offers privacy features such as Hide My Email and iCloud Private relay.
The findings are part of Piper Sandler's semi-annual "Taking Stock With Teens" survey, which highlights the trends and brand preferences from 10,000 teens with an average age of 15.8 years across 44 U.S. states, and research cited in an investor note seen by Apple 3.0.
Popular Stories
Black Friday 2024 is less than one week away, and as always the next few days will be the best time of the year to shop for great deals. Right now, this includes big savings on popular Apple products like AirPods, Apple Watch, MacBook Air, iPad, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small...
We're less than one week away from Black Friday on November 29, and Best Buy and Amazon currently have all-time low prices across Apple's entire iPad lineup. This includes Apple's 9th and 10th generation iPad, iPad mini 7, iPad Air, and iPad Pro.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which...
Apple's iPhone 17 Pro and iPhone 17 Pro Max will offer "significant design changes," The Information's Wayne Ma reports.
The two flagship iPhone 17 models will be the first high-end iPhones to feature an aluminum frame since the delineation of the iPhone lineup into Pro and non-Pro models. In recent years, lower-end iPhone models such as the iPhone SE and iPhone 16 have featured aluminum...
The next episode of Apple TV+'s award-winning sci-fi series "Silo" will be released early.
Apple previously announced that new "Silo" episodes would be released on Fridays, but the third episode of the second season will instead be released on Wednesday, November 27. Apple has likely bumped up the date so that people can watch the episode during the U.S. Thanksgiving holiday on Thursday,...
iOS 19 is not expected to be announced until June 2025, but the software update's first major new feature has already leaked.
Bloomberg's Mark Gurman this week reported that iOS 19 will introduce a "more conversational Siri" powered by "more advanced large language models." He said this upgrade will make Siri more like OpenAI's ChatGPT, allowing the assistant to "handle more sophisticated...
Black Friday 2024 is just a few days away, and you can already find the year's best prices on nearly every Mac at Amazon. Specifically, this includes the new M4 iMac, M4 MacBook Pro, and the M2 and M3 MacBook Air. We've also included a great deal on the Apple Studio Display.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small...
Next year's iPhone 17 and all-new "iPhone 17 Air" will not have a 5x optical zoom lens, according to Korean publication The Elec (via 9to5Mac).
The report said the tetraprism camera system that enables 5x optical zoom will remain exclusive to the Pro models in next year's iPhone lineup, meaning that it would only be available on the iPhone 17 Pro and iPhone 17 Pro Max.
Of course, with the ...
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
