Today Marks the 10th Anniversary of Apple Introducing the iPhone 4S With Siri

Today marks the 10th anniversary of Apple's marketing chief Phil Schiller and former iOS chief Scott Forstall introducing the iPhone 4S with an all-new voice assistant, Siri.

siri phil schiller
"For decades, technologists have teased us with this dream that you're going to be able to talk to technology and it'll do things for us," said Schiller, at a small press conference at Apple's former Infinite Loop headquarters.

Schiller then invited Forstall on stage to provide a live demo of Siri. The crowd applauded as he demonstrated what are now basic Siri tasks such as checking the weather, setting an alarm, and searching the web, as Siri was the first system-level voice assistant on a smartphone. A decade later, however, it is a commonly held opinion that Siri has fallen behind competitors like Google Assistant and Amazon's Alexa.

The Verge's James Vincent wrote about Siri's shortcomings today:

Everyone who uses Siri has their own tales of frustration — times when they've been surprised not by the intelligence but the stupidity of Apple's assistant, when it fails to carry out a simple command or mishears a clear instruction. And while voice interfaces have indeed become widespread, Apple, despite being first to market, no longer leads. Its "humble personal assistant" remains humble indeed: inferior to Google Assistant on mobile and outmaneuvered by Amazon's Alexa in the home.

In 2018, some former Apple employees reflected on Siri's "squandered lead" over Google Assistant and Alexa. In response, Apple said it had made significant advances to Siri's performance, scalability, and reliability, and said it continued to invest deeply in machine learning and artificial intelligence to continually improve Siri's quality of answers.

In hindsight, the iPhone 4S event as a whole had a bit of a somber feeling to it, as Apple's co-founder Steve Jobs passed away the following day. We've embedded a video of the event below, with Schiller introducing Siri around the 19:25 mark.


P.S.: If you say "happy birthday" to Siri today, the voice assistant offers up some fun replies.

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...

Top Rated Comments

AngerDanger Avatar
46 months ago
10 years old and doesn't act a day over beta… ?
Score: 83 Votes (Like | Disagree)
Schizoid Avatar
46 months ago
“Hey Siri, have you got better over the past ten years?”

”here’s what I found on the web about battering pasties and tin shears”
Score: 52 Votes (Like | Disagree)
dukebound85 Avatar
46 months ago
amazing.....no real functionality improvements over a decade
Score: 42 Votes (Like | Disagree)
blacktape242 Avatar
46 months ago
and after 10 years its still pretty terrible.
Score: 36 Votes (Like | Disagree)
ElectricPotato Avatar
46 months ago
10 years and I still cringe when I hear people trying and failing to use it in public. Discretely googling something is more effective and considerate.
Score: 23 Votes (Like | Disagree)
MrGimper Avatar
46 months ago
And has it improved that much in 10 years? Really?
Score: 22 Votes (Like | Disagree)