Apple Starts Planning a Future iPhone's Cameras Around Three Years in Advance
Following the launch of the iPhone 13 models, Apple's vice president of camera hardware engineering Graham Townsend and vice president of camera software engineering Jon McCormack spoke with British GQ's Robert Leedham about iPhone cameras.

Townsend revealed that Apple starts planning future iPhone camera systems about three years in advance of public availability, suggesting that the company began developing the camera systems on the iPhone 13 models as early as 2018.
"The planning has to start about three years ahead, because that's when we actually fix the specification of the silicon," says Townsend. "So, for instance, the sensor gets defined at that point and the A15 Bionic processor is also frozen. That's when we have to begin to talk with Jon and predict the experiences that we want. Obviously when we designed the new ultra-wide lens, we were going to deliver macro photos. But how is that going to work both in stills and video?"
All four iPhone 13 models feature a new Cinematic mode that lets users record video with a shallow depth of field and automatic focus changes between subjects, and McCormack reflected on the challenges of developing this feature.
"It was a long process with lots of windy roads, but like most profound things it takes a while," says McCormack. "We're not just looking at the depth of every single frame, but there's also this thing called temporal stability: as we move between frames with people moving, how do we make sure you don't end up with weird edges and stuff like that?"
The interview goes on to discuss Apple's environmental responsibility and emphasizes how far the iPhone camera has come over the years.
"We're not asking for the impossible, but we are asking that the camera achieves the best it can every year," says Townsend. "Over the past ten years we've seen a dramatic improvement, but there is no rest."
Townsend and McCormack also spoke with CNN Underscored's Jacob Krol, touching on the simplicity that Apple aims for with the iPhone camera:
"Long before you even hit the shutter, you just bring the camera up, we're looking at auto exposure, white balance, autofocus to make sure that we're getting all of the right information, raw information captured," Jon McCormack, VP of camera software engineering at Apple, tells us.
The Stalman Podcast also shared an interview with Townsend and McCormack.
Popular Stories
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison.
The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device.
Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be.
The iPhone 17 Air is expected to be ...
Starting today, April 24, Apple Stores around the world are giving away a special pin for free to customers who request one, while supplies last.
Photo Credit: Filip Chudzinski
The enamel pin's design is inspired by the Global Close Your Rings Day award in the Activity app, which Apple Watch users can receive by closing all three Activity rings today. The limited-edition pin is the physical...
Apple's $570 million fine from the EU has triggered a sharp rebuke from the White House, which called the fine a form of economic extortion, Reuters reports.
The fine was announced on Wednesday by the European Commission, following a formal investigation into Apple's compliance with the bloc's Digital Markets Act (DMA), a landmark piece of legislation aimed at curbing the market dominance of ...
When an iPad running iPadOS 19 is connected to a Magic Keyboard, a macOS-like menu bar will appear on the screen, according to the leaker Majin Bu.
This change would further blur the lines between the iPad and the Mac. Bloomberg's Mark Gurman previously claimed that iPadOS 19 will be "more like macOS," with unspecified improvements to productivity, multitasking, and app window management,...