Apple today launched a new documentary mini series on YouTube called "The Spark," which the company says is designed to explore the "the origin stories of some of culture's biggest songs and the creative journeys behind them."
The first seven-minute video focuses on "Under the Sun," a new song from singer-songwriter Cuco. Cuco explains his songwriting process and how he came up with the idea for "Under the Sun," a piece that took him more than a year to write.
Apple has been experimenting with short music-focused content on YouTube, and has also debuted a "Play, Pause, Delete" mini game show that asks artists to make tough decisions on "music, culture, and everything in between."
Thursday October 31, 2024 9:42 am PDT by Tim Hardwick
Apple is set to release iOS 18.2 in December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well.
...
Thursday October 31, 2024 7:06 pm PDT by Joe Rossignol
The first Geekbench 6 benchmark results for the M4 Pro chip surfaced today. Impressively, the results that are available so far show that the highest-end M4 Pro chip is faster than the highest-end M2 Ultra chip in terms of peak multi-core CPU performance.
Here is a comparison of the results:
Mac mini with M4 Pro (14-core CPU): 22,094 multi-core score (average of 11 results)
Mac Studio...
Friday November 1, 2024 4:04 am PDT by Tim Hardwick
The iPhone SE 4 that's set to come out early next year is expected to debut Apple's first in-house 5G modem, according to Jeff Pu, an analyst who covers companies within Apple's supply chain.
In a research note this week with Hong Kong-based investment firm Haitong International Securities, Pu said Apple is expected to roll out its custom-made 5G modem starting with the next-generation...
We're officially in the month of Black Friday, which will take place on Friday, November 29 in 2024. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
Friday November 1, 2024 8:04 am PDT by Joe Rossignol
Apple's new M4 Pro and M4 Max chips are impressively fast in terms of CPU performance, topping the M2 Ultra, but what about graphics performance?
The first Geekbench 6 results for GPU performance are now available for the M4 Pro and M4 Max, and the Metal scores reveal some impressive year-over-year gains. Based on the Metal scores that are available so far, the M4 Pro and M4 Max are up to...
Friday November 1, 2024 9:40 am PDT by Joe Rossignol
After a busy October in which Apple announced new Macs and Apple Intelligence launched, the calendar has now turned to November. Below, we outline what to expect from Apple this month as the slower-but-still-busy holiday season approaches.
After seeding the first betas of iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2 with additional Apple Intelligence features last month, Apple will likely...
Friday November 1, 2024 8:41 am PDT by Tim Hardwick
Apple has reached an agreement to acquire Pixelmator, the company behind popular photo and image editing apps Pixelmator Pro, Pixelmator for iOS, and Photomator. The acquisition is subject to regulatory approval, according to an announcement made by the Pixelmator team on Friday.
Based in Vilnius, Lithuania, Pixelmator has developed a suite of well-regarded creative tools that compete with...
This is the type of creator-focused, behind the scene’s content of which I’d like to see much more from Apple moving forward. Show the process. Return to your roots. Lean into the creatives, the doers, the makers. They are what put you on the map and they can still serve as a powerful, inspiring, tangible and marketable differentiator. Especially as we navigate a global pandemic, I feel content creation is about to explode with a quantity and quality unlike any we’ve seen. Apple stands to play a major role in that explosion, whether or not they choose to market/position themselves in that light.
