Hulu Raising Prices for On-Demand Plans to Push Subscribers to Bundle
Hulu today informed customers that it is planning to raise the price of its ad-supported and ad-free on-demand plans by $1, an increase that will impact both new and existing subscribers.
The ad-supported plan, which costs $5.99, is going up to $6.99 per month, while the ad-free plan will be priced at $12.99, up from $11.99. The pricing changes are set to go into effect on October 8.
Pricing on the Disney Bundle that includes access to Hulu ad-supported content, Disney+, and ESPN+ is not changing, and it will continue to be available for $13.99. The Disney Bundle with ad-free Hulu is still $19.99.
Now that there's a $1 price difference between the ad-free Hulu subscription and the lower tier Disney Bundle, customers may be more willing to choose the Disney bundle to get access to all three Disney streaming services. As Variety points out, the bundle now provides a 36 percent discount compared to separate subscriptions.
The Hulu + Live TV plans are also not changing in price at this time and continue to start at $64.99 per month.
Hulu has never before raised the price of its ad-supported tier, and in 2019, dropped the cost from $7.99 per month to $5.99 per month. Hulu is still competitively priced with Netflix, which is priced starting at $8.99 for a basic plan and goes all the way up to $17.99 per month for the premium tier.
Popular Stories
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro's alleged design via Front Page Tech
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost.
The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month.
In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
While the first iOS 19 beta is still more than two months away, there are already plenty of rumors about the upcoming software update.
Below, we recap the key iOS 19 rumors so far.
visionOS-Like Design
In January, the YouTube channel Front Page Tech revealed a redesigned Camera app that is allegedly planned for iOS 19.
According to Front Page Tech host Jon Prosser, the Camera app...
We're not getting new Siri Apple Intelligence features in iOS 18.4 as expected, but the upcoming update does have quite a few new additions that will be worth upgrading for. We've rounded up the five best features to look forward to, and if you're not running the beta, you can expect to get access to these in early April.
Priority Notifications
If you have an iPhone or iPad that supports...
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for.
Apart from their audio and noise-canceling performance, which are generally regarded as excellent for...
Apple today seeded the release candidate versions of upcoming iOS 18.4 and iPadOS 18.4 updates to developers for testing purposes, with the software coming a week after Apple released the fourth betas.
iOS 18.4 and iPadOS 18.4 can be downloaded from the Settings app on a compatible device by going to General > Software Update.
With iOS 18.4, Apple is adding the Priority Notifications...
Apple will launch its long-rumored foldable iPhone next year with a ~$2,000 premium price tag attached, expects well-connected Bloomberg reporter Mark Gurman.
Gurman's comments on Apple's launch plans for its first foldable device appeared in the Q&A section of his latest Power On newsletter. Earlier this month, the reporter said Apple's foldable iPhone could be arriving "as early as 2026,"...
Is Apple experiencing a "Vista-like drift into systemically poor execution?"
That was a question posed by well-known technology analyst Benedict Evans, in a recent blog post covering Apple's innovation and execution, or seemingly lack thereof as of late. He is referring to Microsoft's Windows Vista operating system, which was widely criticized when it launched in 2007 due to software bugs,...
