Gurman: Apple Watch Series 7 Will Be Available in Limited Quantities At Launch

Despite the Apple Watch Series 7 reportedly facing production issues, Apple still plans to announce the new smartwatch alongside the iPhone 13 at its usual September event, but the device will be available in limited quantities at launch, according to Bloomberg journalist Mark Gurman.

Apple Watch 7 Unreleased Feature Flat red
In the latest edition of his Power On newsletter, Gurman outlines three potential outcomes of Apple's production headaches: The company delays its Apple Watch announcement until the production issues are resolved, it goes ahead with the announcement and makes the Series 7 available in limited quantities, or Apple announces the watch but doesn't make it available until a later date.

According to Gurman, Apple will announce the Apple Watch Series 7 alongside the ‌iPhone‌ this month, but some models will ship later than usual or in limited quantities.

But if you can't wait to get the new watch, you may have to. My colleague Debby Wu and I reported that the new display is causing production headaches. When that happens with a new product, there are typically three outcomes: The announcement is delayed until the issues are fixed, the product launches on time in small quantities, or the device is announced on time but goes on sale later.

I'm led to believe that we'll see an announcement during the usual September event alongside the iPhone, but there will be a mix of the models shipping late or in small quantities.

The Apple Watch Series 7 will feature a much more dramatic design change that will make it clearly distinguishable from prior Apple Watch models. It will come in new 41mm and 45mm size options, up from 40 and 44mm, and feature updated screen technology and a flat-edged design similar to the ‌iPhone‌ 12. New health sensor features aren't expected, but the new model is likely to have a faster processor and possibly improved battery life.

Based on past event dates, the most likely date for the ‌iPhone‌ 13 and Apple Watch Series 7 event is Tuesday, September 14. For everything you can expect in the new Apple Watch, check out our dedicated guide.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
apple launch feb 2025 alt

Here Are the New Apple Products We're Still Expecting This Spring

Thursday February 20, 2025 5:06 am PST by
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring. There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category. M4...
iPhone 17 Roundup Feature 2

iPhone Design to Change 'Significantly' This Year

Monday February 17, 2025 7:09 am PST by
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker. In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
Generic iOS 18

Here's When Apple Will Release iOS 18.4

Wednesday February 19, 2025 11:38 am PST by
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch. All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
iOS 18

iOS 18.4 Coming Next Week With These New Features for Your iPhone

Friday February 14, 2025 6:18 am PST by
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes. Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week. Below, we outline what to expect from iOS 18.4 so far. Apple Intelligence for Siri Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
Apple 2025 Thumb 1

Two of Apple's Oldest Products Are Finally Getting Updated This Year

Friday February 14, 2025 6:03 am PST by
Apple released the HomePod mini in November 2020, followed by the AirTag in May 2021, and both still remain first-generation products. Fortunately, rumors suggest that both the HomePod mini and the AirTag will finally be updated at some point this year. Below, we recap rumors about the HomePod mini 2 and AirTag 2. HomePod mini 2 In January 2025, Bloomberg's Mark Gurman said Apple is ...

Top Rated Comments

TheYayAreaLiving ?️ Avatar
45 months ago
Not surprised by this report at all. It happens every year. Hoping Apple releases the new Apple Watch in a timely manner.

Scarcity Principle. This is pure economics and marketing 101.
Score: 7 Votes (Like | Disagree)
Seoras Avatar
45 months ago
I can hear the noise of knives being sharpened by EBay scalpers at this news.
Score: 7 Votes (Like | Disagree)
whlee75 Avatar
45 months ago
production issues, limited supply, possible launch delay...
if i could have a nickel...
Score: 6 Votes (Like | Disagree)
twistedpixel8 Avatar
45 months ago

Order Limit quantity 1 ;)
So were most online shops for the PS5 but the bots still managed to place thousands of orders.
Score: 5 Votes (Like | Disagree)
Saturn007 Avatar
45 months ago
This guy Gurman is brilliant! His insights are phenomenal.

Not mentioned here, but I understand he also predicted that, in these circumstances, the watch will either be priced the same as last year's, lower than last year's, or higher.

In a special report, only for subscribers, he also said his sources confirmed that there will be new features added this year or in the coming years to Apple products!

At least Prosser makes actual predictions, even if his batting average isn't the greatest.

[Trigger warning: That's a clickbait comment! ?]
Score: 4 Votes (Like | Disagree)
Iconoclysm Avatar
45 months ago

Well consumers keep falling for it so Apple keep playing the same old card! It amazes me that the vast majority of consumers don’t see through it.

That said, this year is a bit different with Brexit and the semiconductor shortage. For example, just about all EU car factories are on hold because of all of this. In the UK our used car prices have soared. My 1 year old car is worth almost what I paid for it - how crazy is that?! Of course it’s temporary and it will plummet in a few months but still strange to see mainstream cars appreciate in value.
Ok, so explain how Apple has record sales at launch every year if they’re purposefully holding anything back? When are you people going to let go of the conspiracies?
Score: 3 Votes (Like | Disagree)