Recent sightings of a notchless iPhone in highly popular Apple TV+ comedy "Ted Lasso" have led to sensational headlines suggesting this is a canny bit of product placement on Apple's part and that the iPhone 13 will be notchless. In actuality – and this could go without saying – the phone in question is very likely just showing a poorly superimposed display added in post-production.
Notchless iPhone in scene from "Ted Lasso"
The mythical notchless iPhone appears in two separate scenes in the second season of "Ted Lasso," specifically in episode six, "The Signal." In both scenes, an iPhone can be seen with an on-screen user interface identifiable as iOS, but without a notch at the top of the display.
The idea that Apple would reveal an unannounced flagship product in a pre-recorded show is certainly a tantalizing prospect, but it's a tenuous theory at best. TV shows routinely apply artificial overlays onto digital displays in post-production in order to make their contents clearer for viewers to see – in this case, an iOS Lock Screen.
Notchless iPhone in scene from "Ted Lasso"
That's not to say Apple isn't penchant to product placement in its shows, but the notch has been a mainstay of the iPhone throughout four generations of the device, and the iPhone 13 will be no different, with the notch continuing to remain on the front of Apple's upcoming smartphones. However, the iPhone 13 is expected to feature a smaller notch, and several reputable sources have indicated that the notch size will shrink in 2021, including Apple analyst Ming-Chi Kuo.
Looking further ahead into the future, 2022's "iPhone 14" is expected to finally ditch the notch, replacing it with an Android-style hole-punch camera. Where Apple goes from there is unclear, but a rumor in 2019 claimed Apple has prototyped at least one iPhone with no notch, with the TrueDepth camera sensors for Face ID instead housed in the thin bezel above the display.
Friday January 17, 2025 2:42 pm PST by Joe Rossignol
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app.
Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
Sunday January 19, 2025 6:58 am PST by Joe Rossignol
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action.
Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
Monday January 20, 2025 9:01 am PST by Joe Rossignol
A new iPhone SE is widely rumored to launch this year, and the device has potentially been confirmed today by known leaker Evan Blass.
In a private social media post, Blass shared an image of what appears to be source code mentioning an iPhone SE (4th Gen), which casts doubt on the alternative "iPhone 16E" name rumored for the device. However, the name in the source code could be a...
Saturday January 18, 2025 10:28 am PST by Joe Rossignol
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr.
The report cited a source who said iOS 19 will be compatible with any iPhone that can run iOS 18, which would mean the following models:
iPhone 16
iPhone 16 Plus
iPhone 16 Pro
iPhone 16 Pro Max
iPhone 15
iPhone 15 Plus
iPhone 15 Pro
iPhone 15 Pro Max
iPhone 14
iPhon...
Sunday January 19, 2025 8:11 am PST by Joe Rossignol
After a four-year wait, a new AirTag is finally expected to launch in 2025. Below, we recap rumored upgrades for the accessory.
A few months ago, Bloomberg's Mark Gurman said Apple was aiming to release the AirTag 2 around the middle of 2025. While he did not offer a more specific timeframe, that means the AirTag 2 could be announced by the end of June.
The original AirTag was announced...
Tuesday January 21, 2025 12:46 pm PST by Joe Rossignol
A leaker known as "Majin Bu" today shared an alleged image of a component for the rumored, ultra-thin "iPhone 17 Air" model.
The blurry, pixelated image shows a pair of rear iPhone shells with a pill-shaped, raised camera bar along the top. On the left side of the bar, there is a circular cutout that appears to be for a single rear camera. On the right side of the bar, there appears to be an ...
Sunday January 19, 2025 8:25 am PST by Joe Rossignol
In September, Apple said that it would be launching Powerbeats Pro 2 in 2025, and it appears the wireless earbuds are coming very soon.
Powerbeats Pro 2 images found in iOS 18 code
In his Power On newsletter today, Bloomberg's Mark Gurman said the Powerbeats Pro 2 are "due imminently." In addition to Apple filing the Powerbeats Pro 2 in regulatory databases last month, Gurman said Apple is...
Thursday January 16, 2025 12:39 pm PST by Juli Clover
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features.
Notification Summary Changes
Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines.
For...
That's a lot of work for someone to go through in post to remove that notch!
No, it’s more work to include the notch. Because they’re already superimposing the contents of the display. However adding the notch makes it more difficult because imperfections in the tracking/keyframing would be more obvious with a jittering notch on an iPhone display.
Why does Apple decide to maintain the Face ID on the era of face-masks while it also creates an undesired notch taking valuable screen space? Simple: FACE ID IS A GREAT EMOTIONAL SURVEILLANCE FEATURE AI face gesture tracking meta-data has a GREAT commercial value as businesses can buy peoples facial responses to products & services, same way most smartphones hear your voice 24/7 to offer targeted advertising (nothing new). Because it is a profitable business for Apple, it is here to stay way long and re-adapt into under-screen sensors..
The fact I had to ponder if this was satire or real, says a lot about the comments lately here and on social media.
A faked iPhone, because Apple is ashamed for the notch. Watching Ted Lasso in a few years from now would always remind them about the ugly notch they had.
