iPhone 13 to Launch on September 17, AirPods 3 on September 30, Claims Report

Apple may be planning to launch the iPhone 13 on Friday, September 17 and third-generation AirPods on Thursday, September 30, according to an image of an e-commerce app discovered by Chinese language site IT Home.

it home ecommerce app iphone 13
The screenshot, originally posted by Weibo account @PandaIsBald, suggests all four ‌iPhone‌ 13 models will go on sale on September 17, followed by the AirPods 3 on September 30.

Apart from the image, which could be easily faked, IT Home offers no other information to back up the claim, and the website has shared screenshots in the past that turned out to be inaccurate, so the above information should be taken with a hefty dose of salt.

That said, with Apple returning to its traditional September launch timeline, the above dates could easily turn out to be correct. Wedbush analyst Daniel Ives has suggested the ‌iPhone‌ will launch in the third week of September, which would be the week of September 13 to 17. Based on past launch events, September 7, September 14, and September 21 are all likely event dates where we could see the new ‌iPhone‌ models unveiled.

The new ‌iPhone‌ 13 models will focus heavily on camera capabilities, including ProRes and portrait mode for videos. The new handsets will also include a smaller notch, larger batteries, and improved performance. Apple's third-generation AirPods are expected to have a form factor similar to the AirPods Pro, featuring a new case, a shorter stem, and perhaps replaceable ear tips.

Related Roundup: AirPods 4
Buyer's Guide: AirPods (Neutral)
Related Forums: AirPods, iPhone

Popular Stories

Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
CarPlay Liquid Glass Dark

Here's When Tesla is Expected to Add Support for Apple CarPlay

Sunday November 16, 2025 6:49 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that Tesla plans to add Apple CarPlay support to its vehicles "in the coming months." This is easily the biggest news for the regular version of CarPlay in years, should Tesla actually follow through with offering the system in its vehicles. As noted by Gurman, this would be a stunning reversal for Tesla and its CEO Elon ...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Apple Sports App Preview Feature

Apple Sports App on iPhone Now Available in More European Countries

Monday November 17, 2025 6:27 am PST by
The free Apple Sports app on the iPhone was released in additional European countries today, including Belgium, Croatia, Czechia, the Netherlands, Luxembourg, Poland, Hungary, Denmark, Finland, Norway, Sweden, Switzerland, Slovakia, Slovenia, Serbia, Greece, Estonia, Latvia, Romania, Ukraine, and others. The app was already available in the U.S., the U.K., Canada, Austria, France, Germany,...

Top Rated Comments

HeavenDynamic Avatar
55 months ago
September 17 is probably the pre-orders date.
Score: 16 Votes (Like | Disagree)
Naildown Avatar
55 months ago

I just upgraded to a iPhone 12 Pro Max. iPhone 13 isn't going to be that different. Who cares.
Who cares? Users who didn't just upgrade to an iPhone 12 Pro Max care. This will be a big upgrade for anyone on a 2+ year old phone. If yearly updates are a thing for you, you're in the minority.
Score: 11 Votes (Like | Disagree)
Boardiesboi Avatar
55 months ago
I’m ready for the iPhone 13 Pro Max!

Maybe event on Sept 7, preorder Sept 10 and release Sept 17?
Score: 8 Votes (Like | Disagree)
JWiLL1988 Avatar
55 months ago

iPhone 13...yaaaaaaawn ?My Galaxy Z Fold 3 512GB should be here tomorrow. Can't wait! Y'all enjoy your "new" iPhone with super sweet, totally amazing, upgraded cameras and nothing else. The iPhone 13 will still look like it is from 2017. Oh wait, I forgot you might actually get 120Hz refresh rate, and a smaller but still completely ghetto looking notch. What a treat!! Until Apple releases a foldable phone (and not the Z Flip style), I'm out.
For someone who is supposedly moving on, no need to announce your departure.
Score: 6 Votes (Like | Disagree)
smoking monkey Avatar
55 months ago

The notch is ugly and
Yep. It certainly is. No way around it.

FaceID is stupid.
Nah. It works quite well and is great for apps. Easier than Touch ID for signing into apps. But in current mask world it's a PITA. Apple Watch does help with that but it's not ideal. That's why I'm confused why Apple aren't putting Touch ID and Face ID into the new iPhone.
Score: 5 Votes (Like | Disagree)
klunernet Avatar
55 months ago

September 17 is probable the pre-orders date.
Hmm, the usual apple flow would be announcing on the 14th, with opening of pre-orders That Friday, so yeah, the 17th does sound right. And launch would then like be? 24th? (Often 10 days after unveil, right?)
Score: 5 Votes (Like | Disagree)