iPhone 13 to Launch on September 17, AirPods 3 on September 30, Claims Report

Apple may be planning to launch the iPhone 13 on Friday, September 17 and third-generation AirPods on Thursday, September 30, according to an image of an e-commerce app discovered by Chinese language site IT Home.

it home ecommerce app iphone 13
The screenshot, originally posted by Weibo account @PandaIsBald, suggests all four ‌iPhone‌ 13 models will go on sale on September 17, followed by the AirPods 3 on September 30.

Apart from the image, which could be easily faked, IT Home offers no other information to back up the claim, and the website has shared screenshots in the past that turned out to be inaccurate, so the above information should be taken with a hefty dose of salt.

That said, with Apple returning to its traditional September launch timeline, the above dates could easily turn out to be correct. Wedbush analyst Daniel Ives has suggested the ‌iPhone‌ will launch in the third week of September, which would be the week of September 13 to 17. Based on past launch events, September 7, September 14, and September 21 are all likely event dates where we could see the new ‌iPhone‌ models unveiled.

The new ‌iPhone‌ 13 models will focus heavily on camera capabilities, including ProRes and portrait mode for videos. The new handsets will also include a smaller notch, larger batteries, and improved performance. Apple's third-generation AirPods are expected to have a form factor similar to the AirPods Pro, featuring a new case, a shorter stem, and perhaps replaceable ear tips.

Related Roundup: AirPods 4
Buyer's Guide: AirPods (Neutral)
Related Forums: AirPods, iPhone

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...

Top Rated Comments

HeavenDynamic Avatar
56 months ago
September 17 is probably the pre-orders date.
Score: 16 Votes (Like | Disagree)
Naildown Avatar
56 months ago

I just upgraded to a iPhone 12 Pro Max. iPhone 13 isn't going to be that different. Who cares.
Who cares? Users who didn't just upgrade to an iPhone 12 Pro Max care. This will be a big upgrade for anyone on a 2+ year old phone. If yearly updates are a thing for you, you're in the minority.
Score: 11 Votes (Like | Disagree)
Boardiesboi Avatar
56 months ago
I’m ready for the iPhone 13 Pro Max!

Maybe event on Sept 7, preorder Sept 10 and release Sept 17?
Score: 8 Votes (Like | Disagree)
JWiLL1988 Avatar
56 months ago

iPhone 13...yaaaaaaawn ?My Galaxy Z Fold 3 512GB should be here tomorrow. Can't wait! Y'all enjoy your "new" iPhone with super sweet, totally amazing, upgraded cameras and nothing else. The iPhone 13 will still look like it is from 2017. Oh wait, I forgot you might actually get 120Hz refresh rate, and a smaller but still completely ghetto looking notch. What a treat!! Until Apple releases a foldable phone (and not the Z Flip style), I'm out.
For someone who is supposedly moving on, no need to announce your departure.
Score: 6 Votes (Like | Disagree)
smoking monkey Avatar
56 months ago

The notch is ugly and
Yep. It certainly is. No way around it.

FaceID is stupid.
Nah. It works quite well and is great for apps. Easier than Touch ID for signing into apps. But in current mask world it's a PITA. Apple Watch does help with that but it's not ideal. That's why I'm confused why Apple aren't putting Touch ID and Face ID into the new iPhone.
Score: 5 Votes (Like | Disagree)
klunernet Avatar
56 months ago

September 17 is probable the pre-orders date.
Hmm, the usual apple flow would be announcing on the 14th, with opening of pre-orders That Friday, so yeah, the 17th does sound right. And launch would then like be? 24th? (Often 10 days after unveil, right?)
Score: 5 Votes (Like | Disagree)