Apple is preparing to open its first retail store in the Chinese province of Hunan, according to a new official webpage on the company's website, as well as images shared on Twitter.
The official webpage offers no date for when the store will launch; however, its opening could be relatively close given the store is plastered with marketing material in anticipation. Apple is advertising the store with the following tagline [translated]:
The first law to open your mind is that there is no law. In Changsha, it is a great truth not to set limits for Reiki. Apple Changsha welcomes all kinds of whimsical ideas to let go of their hands and feet and break out of their own world.
On its website, Apple offers wallpapers for the iPhone, iPad, and Mac to celebrate the store's opening. The new store will be the first retail store for the Hunan province.
Friday February 21, 2025 1:08 pm PST by Juli Clover
Apple finally released the first beta of iOS 18.4 to developers for testing purposes, and while the beta is lacking some of the Apple Intelligence features we were hoping for, there are some notable new additions.
Subscribe to the MacRumors YouTube channel for more videos.
Priority Notifications - Apple Intelligence
There is a new Priority Notifications feature that can show you your most...
Friday February 21, 2025 11:06 am PST by Juli Clover
In iOS 18.4, there's a new Ambient Music option that can be added to Control Center. There are four different sound categories, including Sleep, Chill, Productivity, and Wellbeing.
Each category can be added to Control Center separately, and tapping one plays a random selection of sounds or music from that particular category.
You can't choose what's playing from Control Center, but if...
Sunday February 23, 2025 2:23 pm PST by Joe Rossignol
The first beta of iOS 18.4 is now available, and it includes a small but useful change for CarPlay.
As we noted in our list of iOS 18.4 features, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra, which can be equipped...
Thursday February 20, 2025 5:06 am PST by Tim Hardwick
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring.
There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category.
M4...
Friday February 21, 2025 8:01 am PST by Joe Rossignol
Apple has confirmed that its custom-designed C1 modem in the iPhone 16e has nothing to do with the device's lack of MagSafe support, according to Macworld.
Following the launch of the iPhone 16e, there was some speculation online about how MagSafe magnets might have interfered with the C1 modem's cellular connectivity performance, and this was considered to be a potential reason for the...
Friday February 21, 2025 2:14 am PST by Tim Hardwick
Another week, another alleged leak regarding Apple's fabled foldable iPhone. We've been hearing rumors about an iPhone that folds in half for over eight years now. While they have lacked consistency, they do suggest that Apple has tested various prototypes, with the hinge seemingly the biggest challenge Apple has been trying to overcome. Apple wants to eliminate any crease in the screen before...
Friday February 21, 2025 7:17 am PST by Tim Hardwick
Apple has withdrawn its Advanced Data Protection iCloud feature from the United Kingdom following government demands for backdoor access to encrypted user data, according to Bloomberg. The move comes after UK officials secretly ordered Apple to provide unrestricted access to encrypted iCloud content worldwide.
Customers who are already using Advanced Data Protection, or ADP, will need to...
Wednesday February 19, 2025 8:02 am PST by Joe Rossignol
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued.
The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
Thursday February 20, 2025 8:55 am PST by Tim Hardwick
Oppo has launched the Find N5, the world's thinnest foldable phone yet. When closed, the book-style foldable measures 8.93mm. That's less than a millimeter thicker than an iPhone 16 Pro, and thinner than the Honor Magic V3, which was the previous record holder.
The device is barely thicker than its USB-C port. Indeed, Oppo has suggested that the obstacle to making it any thinner is now "the...
For an Apple store located in China, I would have thought Apple would use at least one picture featuring a Chinese person on their webpage ('https://www.apple.com.cn/retail/changsha/') ?♂️
They are not big on identity stuff. If you go to China, Korea, or Japan, you will notice that ads and models are equally White and East Asian, like 50/50. They embrace Western culture, sans politics, more than you would think.
For an Apple store located in China, I would have thought Apple would use at least one picture featuring a Chinese person on their webpage ('https://www.apple.com.cn/retail/changsha/') ?♂️
