Google Shares Additional Information on Play Store Privacy Labels Launching Next Year

Earlier this year, Google announced plans to follow in Apple's footsteps and roll out privacy labels for apps on the Play Store next year. The new labels, much like Apple's App Privacy labels, will inform users on what data an app collects about them, allowing them to make a more informed decision on whether to download a specific app.

google privacy labels
Google has now shared additional information regarding the upcoming Play Store "safety section." In a blog post, Android's vice president of security and privacy, Suzanne Frey, laid out the company's timeline for when developers will need to adopt the new labels. Android developers will be able to begin adding their app's privacy information in October of 2021 and will be required to by April of 2022. The labels will launch sometime within Q1 of next year.

Google also shared images of what the upcoming safety section will look like for users on an app's specific page. The section will inform users of what type of data points the app will collect about them. Developers will have the ability to specify how some information, like location, is used specifically within their app. On Apple's App Store, developers don't have the ability to provide context as to why their app may need specific information from a user.

play store privacy labels
Google is taking another approach. The company says that it spoke to developers and learned that they appreciate being able to provide context towards their data collection practices and being able to specify whether some practices are optional.

In designing our labels, we learned developers appreciate when they can provide context about their data practices and more detail on whether their app automatically collects data versus if that collection is optional. We also learned that users care about whether their data is shared with other companies, and why.

Additionally, Apple earlier this year required that all new apps on the ‌App Store‌ provide information within their Privacy Labels and that all existing apps must provide them with their next update. At least for now, Google says that if developers don't provide their privacy information, it "may" reject that app from the Play Store, leaving the door open for developers to possibly decide not to provide their privacy practices.

Popular Stories

Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
apple launch feb 2025 alt

Here Are the New Apple Products We're Still Expecting This Spring

Thursday February 20, 2025 5:06 am PST by
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring. There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category. M4...
iPhone 17 Roundup Feature 2

iPhone Design to Change 'Significantly' This Year

Monday February 17, 2025 7:09 am PST by
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker. In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
Generic iOS 18

Here's When Apple Will Release iOS 18.4

Wednesday February 19, 2025 11:38 am PST by
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch. All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
iOS 18

iOS 18.4 Coming Next Week With These New Features for Your iPhone

Friday February 14, 2025 6:18 am PST by
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes. Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week. Below, we outline what to expect from iOS 18.4 so far. Apple Intelligence for Siri Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
Apple 2025 Thumb 1

Two of Apple's Oldest Products Are Finally Getting Updated This Year

Friday February 14, 2025 6:03 am PST by
Apple released the HomePod mini in November 2020, followed by the AirTag in May 2021, and both still remain first-generation products. Fortunately, rumors suggest that both the HomePod mini and the AirTag will finally be updated at some point this year. Below, we recap rumors about the HomePod mini 2 and AirTag 2. HomePod mini 2 In January 2025, Bloomberg's Mark Gurman said Apple is ...

Top Rated Comments

Red Menace Avatar
47 months ago
Don’t really care why an app wants to collect information, I want to be able to stop the collection (optional or not) in the first place.
Score: 11 Votes (Like | Disagree)
mhnd Avatar
47 months ago
What surprises me the most is that Android actually has a vice president of security and privacy.
Score: 10 Votes (Like | Disagree)
rorschach Avatar
47 months ago

typically Google can't create anything by them self, they can only copy ideas from others... smh
This is something that should be copied though.
Score: 8 Votes (Like | Disagree)
jonnysods Avatar
47 months ago
When Google start talking about ways to give you more privacy, just makes them appear more malevolent to me!
Score: 7 Votes (Like | Disagree)
icanhazmac Avatar
47 months ago
Very happy I don't need to care about anything in the Google Play Store.
Score: 6 Votes (Like | Disagree)
krfr Avatar
47 months ago
I love how other companies complain then follow Apples footsteps.
Score: 3 Votes (Like | Disagree)