'Today at Apple' Expanding With New 'Creative Studios' Initiative

Apple today announced an expansion of its "Today at Apple" program with a new "Creative Studios" initiative that will provide career-building mentorship, professional industry skills training, creative resources, and access to Apple's full line of products like the iPhone, iPad, and Mac to underrepresented communities around the world.

today at apple creative studios 1
Creative Studios will launch first in Los Angeles and Beijing, followed by Bangkok, London, Chicago, and Washington, D.C. later this year. In each city, Apple said it will work hand-in-hand with nonprofit community organizations to connect youth with mentors and established artists, such as Grammy Award-winning producer Larrance "Rance" Dopson.

Creative Studios programming will revolve around creative areas such as music, film, photography, and art and design, and will be available to young people who face barriers to meaningful artistic education, according to Apple. An eight to 12 week curriculum will provide hands-on sessions, insider industry knowledge, and ongoing feedback from mentors.

In Los Angeles, Creative Studios runs from June 26 to July 22, with free registration available on Apple's website.

Popular Stories

New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Monday December 16, 2024 8:55 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
iphone 16 apple intelligence

Apple Drops Plans for iPhone Hardware Subscription Service

Wednesday December 18, 2024 11:39 am PST by
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

Wednesday December 18, 2024 2:36 am PST by
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
elevation lab airtag battery

Your AirTag's Battery Will Last for Up to 10 Years With Elevation Lab's New TimeCapsule Enclosure

Wednesday December 18, 2024 10:05 am PST by
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag. Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...
apple tv 4k yellow bg feature

New Apple TV Rumored to Launch Next Year With These Features

Tuesday December 17, 2024 9:02 am PST by
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
blackmagic vision pro

Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

Monday December 16, 2024 4:17 pm PST by
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro. The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
mac pro creativity

Apple Launched the Controversial 'Trashcan' Mac Pro 11 Years Ago Today

Thursday December 19, 2024 7:00 pm PST by
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup. The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
iPhone 17 Slim Feature

'iPhone 17 Air' With 'Major' Design Changes and 19-Inch MacBook Detailed in New Report

Sunday December 15, 2024 9:47 am PST by
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie. The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...

Top Rated Comments

laz232 Avatar
46 months ago
I greatly enjoy music and art and think they are important aspects of human existence.

I also think that we now live in a society where we have way to many "artists" and artist wannabees. There are not sufficient eyeballs to consume all the media that is being created and I'm getting rather sad by all the kids that think (expect?) that they can be "creatives" and "content creators" rather than plumbers, woodworkers etc.

We need to engender an understanding that there are going to be a lot of work in the future in jobs that are not "fun" and that the cost of this entertainment industry is the funneling of future costs, via companies from a dwindling future workforce.

And this is not some kind of "bah humbug" moment - as I said - art is important to humankind - but it is a fallacy to believe that a society of tiktok musicians or instagram artists is any more laudable than a society of lawyers or social scientists.
Score: 5 Votes (Like | Disagree)
triton100 Avatar
46 months ago

I greatly enjoy music and art and think they are important aspects of human existence.

I also think that we now live in a society where we have way to many "artists" and artist wannabees. There are not sufficient eyeballs to consume all the media that is being created and I'm getting rather sad by all the kids that think (expect?) that they can be "creatives" and "content creators" rather than plumbers, woodworkers etc.

We need to engender an understanding that there are going to be a lot of work in the future in jobs that are not "fun" and that the cost of this entertainment industry is the funneling of future costs, via companies from a dwindling future workforce.

And this is not some kind of "bah humbug" moment - as I said - art is important to humankind - but it is a fallacy to believe that a society of tiktok musicians or instagram artists is any more laudable than a society of lawyers or social scientists.
pandora's box was opened when social media became king.

It will likely be impossible to reframe the mindset of young kids who see how easy some can make money through youtube or tik tok. Many will want a piece of that pie.

Why work in a grocery store at 16 when you can garner a million followers doing something fun that will earn more.

Like you say though the sad reality is that many kids will be set up for disappointment. Every inner city kid wants to be a rapper or sports star and there's not enough opportunities to go round.
Score: 4 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
46 months ago
This is just wonderful. Glad Apple is doing this. Such a great cause.
Score: 2 Votes (Like | Disagree)
pinsquid Avatar
46 months ago
When I used to work for Apple, we started participating in some outreach programs like this at our store and they're really cool. Obviously this program is at a different level and industry professionals are involved, but even what we did gave opportunity for people from all walks to use industry-standard tools (especially regarding music). I hope that it goes past mentorship and training though and donations of the actual hardware happen, as that is often a large barrier to get into the creative digital arts.
Score: 2 Votes (Like | Disagree)
InuNacho Avatar
46 months ago

Expand your thinking. For one the richest cities on the planet, London has a huge wealth disparity gap. Poverty is massive.
Oh I am well aware of that, I live in one of the "poorer" enclaves of Silicon Valley about a 15 minute drive from Apple HQ. My neighbor drives a Tesla and my other a 90s van.
It feels like typical Apple marketing though. Why not Baltimore, Detroit, Philly, etc?
Heck, why not our own backyard in Oakland?
Score: 1 Votes (Like | Disagree)
triton100 Avatar
46 months ago

So cities where people can afford to buy the Apple products they're showcasing.
Expand your thinking. For one the richest cities on the planet, London has a huge wealth disparity gap. Poverty is massive.
Score: 1 Votes (Like | Disagree)