Apple's shipments of wearables continued to grow year-on-year in the first quarter of 2021, but the company lost overall market share to smaller rivals, according to newly-published IDC data.
Companies shipped a total of 104.6 million units in the first quarter of this year, marking a 34.4 percent increase from the 77.8 million units shipped at the same time last year. This is also the first time that first-quarter shipments have topped 100 million units worldwide.
While market leaders like Apple and Samsung maintained their lead during the quarter, most of the growth came from smaller companies like BoAt.
Apple started 2021 the same way it ended 2020: as the clear leader in the worldwide wearables market. Appetite for its smartwatches remained strong with the less expensive SE and Series 3 gaining further traction in the market while its earwear – inclusive of AirPods and Beats – showed sequential declines after reaching record levels in 4Q20.
Although Apple sold five million more wearables in the first quarter of 2021 and stayed the market leader, it lost 3.5 percent overall market share to competitors, most of which were much smaller.
IDC wearables data includes both smartwatches, such as the Apple Watch, and earwear, such as AirPods. Apple does not provide specific breakdowns of the number of Apple Watch and AirPods models shipped, so IDC's data is based on estimates.
During an earnings call earlier this, Apple said that wearables set a new revenue record in the first fiscal quarter of 2021. Apple's wearables business is now the size of a Fortune 120 company.
Apple's website continues to state that the first vehicle models with next-generation CarPlay will "arrive in 2024." With less than three days remaining in the year, however, that timeframe is looking more and more unlikely.
It would not be entirely Apple's fault if the stated 2024 target is missed, given that it is ultimately up to automakers to roll out the software in vehicles, but it is...
Friday December 27, 2024 2:43 pm PST by Juli Clover
Even though iOS 18.1 and iOS 18.2 added multiple Apple Intelligence features like Image Playground, Genmoji, Writing Tools, and more, there are still new Apple Intelligence capabilities that we're waiting on. Apple has at least one more major Apple Intelligence update coming in 2025, and the functionality that we're expecting is outlined below.
Priority Notifications
Notification summaries...
Monday December 23, 2024 6:30 am PST by Tim Hardwick
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
Thursday December 26, 2024 10:35 am PST by Juli Clover
Apple this week began teasing some kind of upcoming Apple TV+ surprise that's set to happen on January 4 and January 5, telling customers to "stay tuned" and "save the date" in social media posts.
Apple's images have a tagline that says "See for yourself," but it isn't clear what Apple has planned. Some users on Reddit have speculated that Apple might be planning to launch a promotion that...
Saturday December 28, 2024 12:03 pm PST by Joe Rossignol
Starting with iOS 18.2, released earlier this month, Apple News+ subscribers in the U.S. have access to daily sudoku puzzles in the Apple News app.
There are easy, moderate, and challenging difficulty levels for the daily puzzles. A scoreboard tracks your sudoku stats, including your total number of puzzles solved, fastest completion times per difficulty level, and more.
Sudoku is the...
Tuesday December 24, 2024 8:35 am PST by Joe Rossignol
Apple is expected to release an AirTag 2 next year, and a few new features and changes have already been rumored for the item tracker.
Below, we recap what to expect from the AirTag 2:
The new AirTag is expected to be equipped with Apple's second-generation Ultra Wideband chip for longer range. The chip debuted last year in the iPhone 15 and the Apple Watch Ultra 2, and Apple said it...
Sunday December 22, 2024 8:09 am PST by Joe Rossignol
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr. The report cites a source within Apple.
The report said that iOS 19 will be compatible with any iPhone that is capable of running iOS 18, which would mean the following models:
iPhone 16
iPhone 16 Plus
iPhone 16 Pro
iPhone 16 Pro Max
iPhone 15
iPhone 15 Plus
iPhone 15 Pro
...
Monday December 23, 2024 4:18 am PST by Tim Hardwick
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for.
Apart from their audio and noise-canceling performance, which are generally regarded as...
I wouldn’t call the rest competitors, any more than I consider a fire tablet an iPad competitor. Apple probably faces more ”competition” from older generations of their products than anywhere else in the market.
In the end, there is no smartwatch market, only an apple watch market.
Apple Watch: poor battery life. Now I'm wearing a sport band which only needs to be charged twice a month
I went the other way - wore a fitness band for a couple couple years, then switched to an Apple Watch.
For me, it turned out the notifications were a bigger deal than counting steps... plus the fitness bands I'd used (from Garmin and from Fitbit) didn't seem to last for more than a year. My first Apple Watch was still going strong after three years - I bought a new one, and my brother is happily using my old one.
The Watch's workout tracking is pretty poor, and really not much better than what my iPhone can do.
That's utter crap. The workout tracking is quite impressive under all circumstances, especially for a multi-purpose item. Show me your BPM's with your iPhone while running...
Apple never cared about market share. They care about profits and they continue to make more money off their products than any other company on the planet.
Two things I really wanted to buy from Apple but didn't: Apple Watch: poor battery life. Now I'm wearing a sport band which only needs to be charged twice a month Homepod: poor connectivity.
There are 2 full size homepods and 2 homepod minis in my house they all function without any issues and charging the watch once a day isn’t a big deal. Most people don’t even wear regular watch 24/7 so placing it on the charger everyone it’s not being worn isn’t a problem. When you consider the functionality of the Apple Watch vs the devices that have more battery life is almost incomparable
Somewhere out there - at a coffee shop, there is someone on a phone call with their iPhone, wearing AirPods, and a Apple Watch, drawing on their iPad with an Apple Pencil, checking email on their Macbook, which fits in a bag or backpack that contains an AirTag. Oh wait that’s me.
