Samsung Pokes Fun at iPhone 12 Pro Max's Lack of 100x Digital Zoom in New Ad
In a new ad, Samsung is poking fun at the iPhone 12 Pro Max's lack of 100x zoom compared to its flagship Samsung Galaxy S21 Ultra.
In an ad posted late last week titled "Space Zoom," an iPhone 12 Pro Max and Samsung Galaxy S21 Ultra can be seen taking a photo of the moon in total darkness. The iPhone 12 Pro Max zooms in at its max 12x ability, while the Samsung Galaxy S21 Ultra gets a closer shot thanks to its 100x digital zoom feature.
In a second ad titled "108 MP," Samsung targets the iPhone 12 Pro Max 12MP wide camera, compared to the Galaxy S21 Ultra 108MP main camera. The video features both flagship devices zooming into a burger, concluding that the photo taken with the Galaxy Ultra 21 allows users to see "pin-sharp details," while the photo taken with the iPhone does not.
Samsung starts both ads by saying, "Your smartphone upgrade shouldn't be a downgrade," insinuating that an upgrade to an iPhone is a downgrade rather than an upgrade.
The Samsung Galaxy S21 Ultra features a wide array of camera features, including a 108MP main camera, a 12MP ultra-wide lens, and a telephoto lens. The 100x zoom featured in the Galaxy S21 Ultra is, however, only digital. Compared to optical zoom, the iPhone 12 Pro and iPhone 12 Pro Max features up to 2.5x zoom-in, while the Galaxy offers up to 3x.
Popular Stories
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development.
Below, we recap rumors about a second-generation AirTag.
Timing
Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false.
The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence.
Image credit: Reddit user No_Highlight7476
The Turbo feature provides enhanced network performance through ...
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick.
"We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote.
If that measurement proves to be accurate, there would be ...
The iOS 18.1.1, iPadOS 18.1.1, and macOS Sequoia 15.1.1 updates that Apple released today address JavaScriptCore and WebKit vulnerabilities that Apple says have been actively exploited on some devices.
With the JavaScriptCore vulnerability, processing maliciously crafted web content could lead to arbitrary code execution. The WebKit vulnerability had the same issue with maliciously crafted...
