Snap is 'Happy' to Pay Apple's 30% Commission Rate, Says Evan Spiegel
Snap CEO Evan Spiegel today told CNBC that his company is "happy" to pay Apple's 30 percent cut of in-app purchases because of the benefits that Apple provides with its software and hardware.
We really feel like Snapchat wouldn't exist without the iPhone and without the amazing platform that Apple has created. In that sense, I'm not sure we have a choice about paying the 30% fee, and of course, we're happy to do it in exchange for all the amazing technology that they provide to us in terms of the software but also in terms of their hardware advancements.
Spiegel went on to say that Snapchat is "aligned" with Apple on the App Tracking Transparency changes implemented to protect privacy. "The early investments we made starting almost 10 years ago to protect user privacy on our platform are really paying off," said Spiegel.
Snap is working to help its advertising clients migrate to Apple's SKAdNetwork, which Apple has provided as an alternative to the Advertising Identifier. "So far, that transition has gone smoothly for our business," Spiegel said.
Spiegel's comments come on the last day of the ongoing Epic Games v. Apple trial, a legal battle that is taking place because Epic Games has rebelled against Apple's App Store fees and policies.
Epic Games attempted to skirt Apple's App Store rules with a direct payment option in the popular Fortnite game, leading Apple to pull the app and creating an antitrust dispute that will be decided in court. Epic Games does not want to pay Apple's 30 percent fee, and is lobbying for alternative payment options and alternative ways to install apps on iOS devices.
Popular Stories
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released.
iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Apple today introduced the second-generation AirTag, with key features including longer range for tracking items and a louder speaker.
For those who are not familiar, the AirTag is a small accessory that you can attach to your backpack, keys, or other items. Then, you can track the location of those items in the Find My app on the iPhone, iPad, Mac, Apple Watch, and iCloud.com.
The new...
2026 promises to be yet another busy year for Apple, with the company rumored to be planning more than 20 product announcements over the coming months.
Beyond the usual updates to iPhones, iPads, Macs, and Apple Watches, Apple is expected to release its all-new smart home hub, which was reportedly delayed until the more personalized version of Siri is ready. Other unique products rumored for ...
Apple plans to release new MacBook Pro, MacBook Air, Mac Studio, and Studio Display models in the first half of this year, according to Bloomberg's Mark Gurman.
In his Power On newsletter today, Gurman added that redesigned MacBook Pro models with an OLED touch screen "should be hitting toward the end of 2026," meaning that the MacBook Pro line would be upgraded twice this year.
First up...
