Amazon to Shut Down Prime Now App and Move Two-Hour Deliveries into Main App

Amazon has announced plans to discontinue its Prime Now delivery app and website by the end of the year. In a blog post, the company said it will fold its quick delivery options into the main Amazon app and website, a shift that has already occurred in India, Japan, and Singapore.

amazon prime now

Prime Now has become a customer favorite, attracting millions of Prime members around the world with ultrafast delivery of everyday essentials, gifts, toys, high quality groceries, and more from Amazon and local stores. To make this experience even more seamless for customers, we are moving the experience from a separate Prime Now app onto the Amazon app and website so customers can shop all Amazon has to offer from one convenient location. Whether it's two-hour delivery from Amazon Fresh, Whole Foods Market, or one of our local stores like Bartell's in Seattle, Morrisons in Leeds, or Monoprix in Paris, Prime members will find what they need alongside the millions of items available on Amazon. Now that the Prime Now experience has a new home on Amazon, we will retire the Prime Now app and website worldwide by the end of this year.

In the U.S., Amazon began making two-hour delivery from Amazon Fresh and Whole Foods Market available on Amazon in 2019. The company says third-party partners and local stores around the world will be moved onto the main Amazon service by the end of 2021.


The change is part of a wider move to consolidate the company's many grocery services into the main Amazon platform. Amazon in January announced it would be discontinuing its separate Amazon Pantry service and shifting the household goods and grocery services covered by the brand into its main app and website.

Popular Stories

Generic iOS 18

Apple Releases First Betas of iOS 18.3 and iPadOS 18.3

Monday December 16, 2024 10:06 am PST by
Apple today seeded the first betas of upcoming iOS 18.3 and iPadOS 18.3 updates to developers for testing purposes, with the software coming a week after Apple released iOS 18.2 and iPadOS 18.2. iOS 18.3 and iPadOS 18.3 can be downloaded from the Settings app on a compatible device by going to General > Software update. There's no word yet on what's included in iOS 18.3 and iPadOS 18.3, ...
apple tv 4k yellow bg feature

New Apple TV Rumored to Launch Next Year With These Features

Tuesday December 17, 2024 9:02 am PST by
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
iPhone 17 Slim Feature

'iPhone 17 Air' With 'Major' Design Changes and 19-Inch MacBook Detailed in New Report

Sunday December 15, 2024 9:47 am PST by
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie. The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...
New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Monday December 16, 2024 8:55 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
Apple TV 4K hero 221018 feature

Here is Everything New for the Apple TV in the tvOS 18.3 Update So Far

Tuesday December 17, 2024 6:25 am PST by
Apple on Monday seeded the first tvOS 18.3 beta to developers for testing. The update will likely be released in January. So far, there are only minor changes for the Apple TV, with one new feature and a few code changes discovered. Below, we outline what is new in tvOS 18.3 so far. Robot Vacuum Support in Home App First, tvOS 18.3 will add robot vacuum support to the Home app on the...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

Wednesday December 18, 2024 2:36 am PST by
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...

Top Rated Comments

whirldy Avatar
47 months ago

I wish they’d make frickin’ Amazon Fresh its own app. The main app is bloated, and they can’t seem to figure out the obvious: which apps to spin off and which not to!
I wish Amazon, et al., would implement Dark Mode!!

Attachment Image
Score: 10 Votes (Like | Disagree)
Saturnine Avatar
47 months ago
I used Prime Now a fair bit a few years ago.

I thought the app was already deprecated as for the past few months it's encouraged former Prime Now users to use the 'Fresh' section of the main Amazon app.

Unfortunately, the 'Fresh' section is a bit of a mess. For example, if I wanted a new Echo I would have to search for it in the app and it would tell me it's available for delivery in a day or two. If I wanted two hour delivery, I would first have to search for Fresh to enter the Fresh section of the app, then search for the product I want.

The whole Prime/Prime Now/Fresh needs to be more transparent, at least in the UK.
Score: 5 Votes (Like | Disagree)
GigabitEthernet Avatar
47 months ago
My sense is that this was never very popular, at least in the UK.
Score: 3 Votes (Like | Disagree)
Trenches Avatar
47 months ago
I wish they’d make frickin’ Amazon Fresh its own app. The main app is bloated, and they can’t seem to figure out the obvious: which apps to spin off and which not to!
Score: 3 Votes (Like | Disagree)
contacos Avatar
47 months ago

My sense is that this was never very popular, at least in the UK.
I did not even know there was a separate app.
Score: 2 Votes (Like | Disagree)
Jemi9OD Avatar
47 months ago
When Prime Now was first available in my market, it was really good and had a pretty wide selection of products. But as months turned into years, their inventory just seemed to get worse and worse, and you couldn't find things you actually needed "now" and ended up either just going to the store or ordering from regular Amazon. It was a good concept, but fulfillment was less than fulfilling for me.
Score: 2 Votes (Like | Disagree)