Apple Music 'Lossless' Logo Surfaces Amid HiFi Tier Rumors

Amid several rumors about the launch of a new HiFi Apple Music tier, a brand new graphic found within ‌Apple Music‌ on the web has solidified speculation that Apple is planning to announce a new Lossless audio streaming feature for ‌Apple Music‌ subscribers.

lossless audio badge apple music
Discovered by designer Stijn de Vries, a new Lossless logo has been found within ‌Apple Music‌ on the web. There is also a second logo that reads "Hi-Res Lossless." These graphic is likely to be some form of a badge presented next to songs compatible with Lossless audio streaming. Multiple references to Lossless and even Dolby Atmos audio were already found within ‌Apple Music‌ on the web.

A rumor last week indicated Apple will announce the new tier on Tuesday, May 18, alongside the release of the third-generation AirPods. Apple began teasing a major announcement that will "change music forever" over the weekend but has yet to confirm or announce when the announcement will be made.

Popular Stories

iPhone 17 Roundup Feature 2

iPhone Design to Change 'Significantly' This Year

Monday February 17, 2025 7:09 am PST by
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker. In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
iOS 18

iOS 18.4 Coming Next Week With These New Features for Your iPhone

Friday February 14, 2025 6:18 am PST by
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes. Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week. Below, we outline what to expect from iOS 18.4 so far. Apple Intelligence for Siri Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
Apple 2025 Thumb 1

Two of Apple's Oldest Products Are Finally Getting Updated This Year

Friday February 14, 2025 6:03 am PST by
Apple released the HomePod mini in November 2020, followed by the AirTag in May 2021, and both still remain first-generation products. Fortunately, rumors suggest that both the HomePod mini and the AirTag will finally be updated at some point this year. Below, we recap rumors about the HomePod mini 2 and AirTag 2. HomePod mini 2 In January 2025, Bloomberg's Mark Gurman said Apple is ...
macbook air blue

Gurman: M4 MacBook Air Models to Launch by March 'At the Latest'

Monday February 17, 2025 2:30 am PST by
Apple will begin selling new MacBook Air models featuring its latest M4 chip by March "at the latest," mirroring the time frame of the M3 MacBook Air launch last year, according to Bloomberg's Mark Gurman. Apple last updated the MacBook Air line in March 2024. Gurman's comments appeared in his latest Power On newsletter, suggesting the reporter is no further forward on learning the exact...
iPhone 17 Air Front Page Tech 2

'iPhone 17 Air' With Ultra-Thin Design Allegedly Revealed in New Video

Monday February 17, 2025 6:53 pm PST by
YouTube channel Front Page Tech today revealed the alleged design of Apple's widely-rumored "iPhone 17 Air" model, set to launch later this year. "iPhone 17 Air" render created by @zellzoi for Front Page Tech In a video uploaded today, Front Page Tech shared renders depicting what it believes is likely the final design of the "iPhone 17 Air." The device is expected to feature an ultra-thin...

Top Rated Comments

ibran Avatar
49 months ago
Umm…

Attachment Image
Score: 34 Votes (Like | Disagree)
mazz0 Avatar
49 months ago
That’s the least Apple thing I’ve ever seen in my life!

Attachment Image
Score: 14 Votes (Like | Disagree)
Michael Clarke Avatar
49 months ago
Fixed that for you.



Attachment Image
Score: 13 Votes (Like | Disagree)
madmin Avatar
49 months ago

Umm…


That’s the least Apple thing I’ve ever seen in my life!
The Lossless monster !
Score: 7 Votes (Like | Disagree)
DaSal Avatar
49 months ago

They can play them i’m sure. Doesn’t change the fact that iPhones/AirPods use Bluetooth. You’re not gonna hear much difference if any at all. For lossless music you should ideally have wired headphones.
I mean Bluetooth 5 supports up to 2mbps of bandwidth per second. Lossless flac requires 1,41mbps. So technically you could transmit lossless audio over Bluetooth 5, as long as the signal is strong enough.

If Apple invented a new compression that’s more efficient than FLAC or ALAC they might it need a lot less bandwidth than that. It seems likely they have a new codec for this.

Or perhaps some sort of hybrid solution like MQA (lossy for the midrange + lossless low and high frequencies)
Score: 7 Votes (Like | Disagree)
maxolson Avatar
49 months ago
A very un-apple-esque mark. Would be surprised if this is actually a consumer-facing thing.
Score: 7 Votes (Like | Disagree)