Encrypted messaging app Signal has had a series of Instagram ads blocked from the social media platform, after it attempted to show users how much data the Facebook-owned company collects about them and how it's used to push targeted ads.
In a blog post, Signal described how it generated the ads to show users why they were seeing them, simply by declaring upfront the information that the advertising platform relies on to perform its targeting.
"We created a multi-variant targeted ad designed to show you the personal data that Facebook collects about you and sells access to," said Signal. "The ad would simply display some of the information collected about the viewer which the advertising platform uses. Facebook was not into that idea."
The starkly transparent ads used Signal branding and featured the user's professional role, education, interests, hobbies, location, and relationship status, amongst other personal data points pruned from their interaction with the platform. Unsurprisingly, the ads never made it to Instagram users' feeds and Signal's ad account for the platform was summarily disabled.
"Facebook is more than willing to sell visibility into people's lives, unless it's to tell people about how their data is being used. Being transparent about how ads use people's data is apparently enough to get banned; in Facebook's world, the only acceptable usage is to hide what you're doing from your audience."
In recent months, Signal has enjoyed a surge in account sign-ups following a bungled privacy policy update by rival service WhatsApp, which caused a user exodus from the Facebook-owned platform.
The privacy-focused chat app has also been promoted by prominent Signal users like Tesla CEO Elon Musk and Edward Snowden, which has only added to mainstream interest in the service.
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year.
In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July.
Transparency
In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors.
Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each.
iPhone 17 Series
iPho...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
Apple has a web page with a list of vehicle models that ...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max.
Image via Majin Bu.
Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side.
...
iPhone 17 models will feature a redesigned Dynamic Island user interface, according to a post today from Digital Chat Station, an account with more than three million followers on Chinese social media platform Weibo. The account has accurately leaked some information regarding future Apple products in the past.
The account did not share any specific details about the alleged changes that are ...
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes.
With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID.
If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
The Washington post bans an add from The New York Times in their papers because they attack them in that add....isn't that obvious.
I hate Facebook/Insta but this is just silly to blame them.
The news here is that if there is a scammy ad, Facebook usually takes a week or more to do anything about it as it rakes in the dough all the while saying that "we are reviewing the incident" or "moderation is an imperfect science".
This case shows that Facebook have the ability and the willingness to act immediately to take an ad down when their own self-interest is at stake.
The Washington post bans an add from The New York Times in their papers because they attack them in that add....isn't that obvious.
I hate Facebook/Insta but this is just silly to blame them.
Huh?
I'm pretty sure Signal knew that these ads would either never show or be pulled fast, but it was still a perfect troll and does give people a hint into what personalized data FB sells to advertisers (and worse).
I was talking with friend of mine about his new job in one of the top popular beer company, and he send me a picture of 0% beer - on Signal. Next day I saw a few ads of that beer on Facebook.
Worth to add - I haven't google or anything like this about the beer or that company.
Ye, privacy :)
Did you ever suspect it’s Instagram? It strongly pushes users to enable microphone access in Instagram Stories. I enabled microphone access once thinking that this is the only way to use “Instagram Stories” (later I found that I can still post photos/videos in Photo Library without surrendering microphone access). Then, I talked about some products with my wife a few days later, and all my internet are populated with that product’s ads.
I’m quite sure it’s Instagram since I don’t give microphone access to most apps.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.