Encrypted messaging app Signal has had a series of Instagram ads blocked from the social media platform, after it attempted to show users how much data the Facebook-owned company collects about them and how it's used to push targeted ads.
In a blog post, Signal described how it generated the ads to show users why they were seeing them, simply by declaring upfront the information that the advertising platform relies on to perform its targeting.
"We created a multi-variant targeted ad designed to show you the personal data that Facebook collects about you and sells access to," said Signal. "The ad would simply display some of the information collected about the viewer which the advertising platform uses. Facebook was not into that idea."
The starkly transparent ads used Signal branding and featured the user's professional role, education, interests, hobbies, location, and relationship status, amongst other personal data points pruned from their interaction with the platform. Unsurprisingly, the ads never made it to Instagram users' feeds and Signal's ad account for the platform was summarily disabled.
"Facebook is more than willing to sell visibility into people's lives, unless it's to tell people about how their data is being used. Being transparent about how ads use people's data is apparently enough to get banned; in Facebook's world, the only acceptable usage is to hide what you're doing from your audience."
In recent months, Signal has enjoyed a surge in account sign-ups following a bungled privacy policy update by rival service WhatsApp, which caused a user exodus from the Facebook-owned platform.
The privacy-focused chat app has also been promoted by prominent Signal users like Tesla CEO Elon Musk and Edward Snowden, which has only added to mainstream interest in the service.
Apple today announced the 11th-generation iPad, now featuring the A16 Bionic chip and more storage.
The announcement came alongside the debut of the new iPad Air, which now features the M3 chip. From Apple's press release:
The A16 chip provides a jump in performance for everyday tasks and experiences in iPadOS, while still providing all-day battery life. Compared to the previous...
Apple today announced refreshed 13- and 15-inch MacBook Air models, now featuring the M4 chip, an upgraded camera, and a new "Sky Blue" color option.
"Sky Blue" is an all-new blue finish that joins Midnight, Starlight, and Silver. Apple describes it as a "beautiful, metallic light blue that creates a dynamic gradient when light reflects off of its surface." Space Gray is no longer available. ...
Apple today introduced new 11-inch and 13-inch iPad Air models with the M3 chip, along with an updated Magic Keyboard for the device.
With the M3 chip, the new iPad Air should offer up to 20% faster performance compared to the previous-generation model with the M2 chip, which was released in May 2024. In addition, the M3 chip brings hardware-accelerated ray tracing to the iPad Air for the...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro's alleged design via Front Page Tech
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
Apple CEO Tim Cook teased a new product announcement this week, sharing a short video that says "there's something in the Air." Based on the "Air" wording and the timing of the launch, it sounds like we're going to get new M4 MacBook Air models.
Design
Apple will continue to offer the MacBook Air in two sizes, including 13 inches and 15 inches. We are not expecting notable design updates,...
Apple CEO Tim Cook today teased a new product announcement coming "this week."
"There's something in the air," the teaser says.
This teaser likely refers to a new MacBook Air with the M4 chip, which is already expected to be announced as early as this week.
Apple used the same "there's something in the air" slogan before it announced the original MacBook Air in 2008.
Cook shared a si...
Saturday March 1, 2025 11:00 am PST by Joe Rossignol
iOS 19 is still around three months away from being unveiled, but there are plenty of rumors about the upcoming update.
Below, we recap iOS 19 rumors so far.
Redesigned Camera App
A leak earlier this year allegedly revealed a redesigned Camera app coming with iOS 19.
On his YouTube channel Front Page Tech in January, Jon Prosser shared a video showing what the new Camera app will...
Apple today announced a completely redesigned Magic Keyboard accessory for the iPad Air.
The new keyboard features a larger built-in trackpad, a 14-key function row, and a new aluminum hinge. From Apple's press release:
The all-new Magic Keyboard for iPad Air expands what users can do at an even lower price. The larger built-in trackpad brings greater precision for detail-oriented...
Wednesday February 26, 2025 7:15 am PST by Joe Rossignol
In a recent press release, Apple confirmed that iOS 18.4 will be released in April.
From the Apple News+ Food announcement:Coming with iOS 18.4 and iPadOS 18.4 in April, Apple News+ subscribers will have access to Apple News+ Food, a new section that will feature tens of thousands of recipes — as well as stories about restaurants, healthy eating, kitchen essentials, and more — from the...
The Washington post bans an add from The New York Times in their papers because they attack them in that add....isn't that obvious.
I hate Facebook/Insta but this is just silly to blame them.
The news here is that if there is a scammy ad, Facebook usually takes a week or more to do anything about it as it rakes in the dough all the while saying that "we are reviewing the incident" or "moderation is an imperfect science".
This case shows that Facebook have the ability and the willingness to act immediately to take an ad down when their own self-interest is at stake.
The Washington post bans an add from The New York Times in their papers because they attack them in that add....isn't that obvious.
I hate Facebook/Insta but this is just silly to blame them.
Huh?
I'm pretty sure Signal knew that these ads would either never show or be pulled fast, but it was still a perfect troll and does give people a hint into what personalized data FB sells to advertisers (and worse).
I was talking with friend of mine about his new job in one of the top popular beer company, and he send me a picture of 0% beer - on Signal. Next day I saw a few ads of that beer on Facebook.
Worth to add - I haven't google or anything like this about the beer or that company.
Ye, privacy :)
Did you ever suspect it’s Instagram? It strongly pushes users to enable microphone access in Instagram Stories. I enabled microphone access once thinking that this is the only way to use “Instagram Stories” (later I found that I can still post photos/videos in Photo Library without surrendering microphone access). Then, I talked about some products with my wife a few days later, and all my internet are populated with that product’s ads.
I’m quite sure it’s Instagram since I don’t give microphone access to most apps.
