Apple Services Revenue Hits All-Time Record High of $16.9 Billion in Q2 2021

Apple's services category, which includes the App Store, Mac App Store, Apple Music, Apple Pay, AppleCare, Apple TV+, Apple Arcade, Apple News+, Apple Fitness, and more, saw record growth during the second fiscal quarter of 2021 (first calendar quarter).

appleservices
According to Apple's earnings report, the services segment brought in $16.9 billion, up 27 percent from the $13.4 billion in revenue services earned in the year-ago quarter. Apple says that new services records were set in each geographic segment.

Apple saw all-time revenue records for the ‌App Store‌, cloud services, apple Music, payments services, and more. ‌Apple TV‌+, ‌Apple Arcade‌, Apple Fitness+, ‌Apple News‌+, Apple Card, and Apple One are all "continuing to scale across users" and are contributing to overall growth.

Apple saw 40 million paid subscriptions added during the quarter, reaching a total of 660 million paid subscriptions across all services, which is up 145 million from the year-ago quarter.

During the call, Apple CEO Tim Cook highlighted Apple's most recent service announcements, ‌Apple Card‌ Family and podcast subscriptions, both of which are set to launch in the near future.

Popular Stories

Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
iPhone 17 Roundup Feature 2

iPhone Design to Change 'Significantly' This Year

Monday February 17, 2025 7:09 am PST by
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker. In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
Generic iOS 18

Here's When Apple Will Release iOS 18.4

Wednesday February 19, 2025 11:38 am PST by
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch. All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
apple launch feb 2025 alt

Here Are the New Apple Products We're Still Expecting This Spring

Thursday February 20, 2025 5:06 am PST by
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring. There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category. M4...
iOS 18

iOS 18.4 Coming Next Week With These New Features for Your iPhone

Friday February 14, 2025 6:18 am PST by
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes. Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week. Below, we outline what to expect from iOS 18.4 so far. Apple Intelligence for Siri Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
Apple 2025 Thumb 1

Two of Apple's Oldest Products Are Finally Getting Updated This Year

Friday February 14, 2025 6:03 am PST by
Apple released the HomePod mini in November 2020, followed by the AirTag in May 2021, and both still remain first-generation products. Fortunately, rumors suggest that both the HomePod mini and the AirTag will finally be updated at some point this year. Below, we recap rumors about the HomePod mini 2 and AirTag 2. HomePod mini 2 In January 2025, Bloomberg's Mark Gurman said Apple is ...

Top Rated Comments

munpip214 Avatar
50 months ago
Time to give more than 5GB for iCloud free.
Score: 11 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
50 months ago
Apple - Best company in the world period.
Score: 5 Votes (Like | Disagree)
Yokon54 Avatar
50 months ago

Still not offering Apple TV+ subscriber numbers... even a ballpark figure would be nice.
Why? Every time they report anything like that, they are punished. Smart to keep it private.
Score: 4 Votes (Like | Disagree)
Simmias Avatar
50 months ago
Tim Cook since 2011: Apple is a hardware + software + services company.
Media/Analysts/Critics: Apple is a hardware company. They don’t get services.

Tim Cook in 2021: Apple is a hardware + software + services company.
Media/Analysts/Critics: Apple is a services company. They don‘t care about hardware anymore.

It‘s astonishing how many people still don’t understand that Apple is a design company focused on user experience, which is the intersection of hardware, software, and services. This is why their products are more than the sum of their parts, and why they’re dominating all 3 areas (as measured by revenue, profit, marketshare, customer satisfaction, etc.)
Score: 3 Votes (Like | Disagree)
JPack Avatar
50 months ago
Still not offering Apple TV+ subscriber numbers... even a ballpark figure would be nice.
Score: 2 Votes (Like | Disagree)
rafark Avatar
50 months ago

It‘s astonishing how many people still don’t understand that Apple is a design company focused on user experience,
I’m sorry I don’t want to sound rude, but this sounds like corporate bs. Apple sells hardware and software. That’s it.
Score: 2 Votes (Like | Disagree)