Watch: AirTag Unboxing Videos and First Impressions

Apple's new AirTag item tracker will be available to order starting this Friday, April 23 at 5 a.m. Pacific Time, and it will begin arriving to customers on Friday, April 30. Priced at $29 each or $99 for a four pack, users can attach AirTags to personal belongings like a wallet, keys, purse, or backpack and then keep track of the location of those items in Apple's built-in Find My app on iPhone, iPad, and Mac.

f1618938547
Ahead of AirTag orders beginning tomorrow, Apple has provided some YouTube channels and media outlets with an early look at the item tracker. We've rounded up some unboxing videos and first impressions below.

Videos










For more in-depth impressions, read our AirTag review roundup.

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Generic iOS 18

iOS 18.4 Coming Soon With These New Features for Your iPhone

Tuesday March 25, 2025 6:45 am PDT by
Apple is expected to release iOS 18.4 to the general public as soon as next week, following more than a month of beta testing. Apple's website says some iOS 18.4 features will be released in "early April," so the update should be out as early as Tuesday, April 1. Apple this week seeded the iOS 18.4 Release Candidate, which is typically the final beta version, barring the discovery of any...
ios 19 messages app

Here's What Apple's iOS 19 Messages App Might Look Like

Tuesday March 25, 2025 11:52 am PDT by
Leaker Jon Prosser today shared a mockup of what he says the Messages app will look like in iOS 19, demoing an interface with rounded, translucent bubble-shaped navigation buttons at the top and softer, rounder corners for the keyboard and word suggestions. Jon Prosser's Messages app mockup The return button, a button for going back to the Messages list, and the FaceTime button have a deeper...
iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive a New Perk

Thursday March 20, 2025 12:01 am PDT by
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost. The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month. In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
macbook pro blue green

When Will Apple Release the M5 MacBook Pro?

Wednesday March 26, 2025 4:53 pm PDT by
Apple regularly refreshes the MacBook Pro models, and a new version that uses M5 series chips is in the works. Apple just finished refreshing most of the Mac lineup with M4 chips, and now it's time for the M5. Rumors suggest that we could see the first M5 MacBook Pro models this fall. Design There have been no rumors of a design update for the M5 MacBook Pro models that are coming this...
airpods max 2024 colors

Don't Buy Into Apple's Hype About AirPods Max Gaining Lossless Audio

Monday March 24, 2025 4:24 pm PDT by
Apple today announced that AirPods Max with a USB-C port will be gaining support for lossless audio and ultra-low latency audio with a firmware update next month, alongside the release of iOS 18.4, iPadOS 18.4, and macOS 15.4. For context, audio files are typically compressed to keep file sizes smaller. There are lossy compression standards like MP3 and AAC (Advanced Audio Codec), which...
Apple Lumon Terminal Pro

Apple's Mac Site Features Fictional 'Lumon Terminal Pro'

Wednesday March 26, 2025 12:19 pm PDT by
Apple is going all out with promotions for the popular Severance Apple TV+ show today, and as of right now, you'll find a new "Lumon Terminal Pro" listed on Apple's Mac site. The Lumon Terminal Pro is designed to look similar to the machines that Severance employees like Mark S. and Helly R. use for macrodata refinement. The Terminal features a blue keyboard, a small display with wide...
Generic iOS 19 Feature Mock

Gurman: Jon Prosser's iOS 19 Mockups 'Aren't Representative' of Redesign

Tuesday March 25, 2025 4:47 pm PDT by
The iOS 19 mockup images that leaker Jon Prosser shared today are not representative of the actual iOS 19 design, Bloomberg's Mark Gurman said on social media. According to Gurman, the images that are "floating around" are based on "very old builds" or "vague descriptions," and are lacking key features. Gurman says that we can "expect more from Apple in June." Gurman made the same comment ...

Top Rated Comments

robjulo Avatar
51 months ago
Of course, all of the usual shills get their hands on some first. So cringeworthy.
Score: 26 Votes (Like | Disagree)
icanhazapple Avatar
51 months ago
I was hoping there would be an AR overlay through the rear camera; the directional component is nice, but I think there is a missed opportunity here with using AR.
Score: 10 Votes (Like | Disagree)
Vol Braakzakje Avatar
51 months ago
I really wanted to have AirTags, but now I can finally buy them I feel like I have nothing to lose as I never get out of the house..
Score: 8 Votes (Like | Disagree)
Rce84 Avatar
51 months ago

Do I really need an advanced piece of technology to remember where I left my backpack? Really?
No but if you travel and your airline loses your luggage, a tracker could come in handy when Delta gives you the run around.
Score: 5 Votes (Like | Disagree)
bingeciren Avatar
51 months ago

Is it easy for a thief to find your bag with airtag and reset it for his/her personal use? So you loose both bag and airTag...oops
No, it is tied to original owner's AppleID, like an IOS device, and cannot be reset without the AppleID password nor can it be tracked by someone else other than its owner.

However, the thief can throw away the Airtag and walk away with the stolen goods no longer being tracked.
Score: 5 Votes (Like | Disagree)
DeepIn2U Avatar
51 months ago

Of course, all of the usual shills get their hands on some first. So cringeworthy.
Riight?!

slogan: AirTags ... now it's more expensive to loose your things
Score: 5 Votes (Like | Disagree)