Apple Store Goes Down Ahead of 'Spring Loaded' Event Later Today

As is tradition, Apple's online store has gone down ahead of its "Spring Loaded" event, which will be streamed on Apple's website and on YouTube at 10 a.m. Pacific Time today. Apple's online store should become available again when the event has concluded, likely with new products and accessories available to order.

apple store down banner
The event will consist of a pre-recorded video with Apple executives speaking from locations around the company's Apple Park headquarters in California. Apple is widely expected to introduce new iPads at the event, including a new iPad Pro with a Mini-LED display, and there could be a few other surprises in store, such as Apple's long-awaited AirTags item trackers or a redesigned iMac with Apple silicon.

This week could also mark the final release of iOS 14.5 following over two months of beta testing, so we could hear about this during the event. The software update is packed with new features, including the ability for iPhone users who are wearing an Apple Watch to unlock the iPhone with Face ID while wearing a mask.

MacRumors will have in-depth coverage of Apple's event across our platforms, including a live blog on our website and live tweets via @MacRumorsLive on Twitter, so be sure to follow along later today to keep track of everything announced.

Update: Check out our Apple Event news hub for complete coverage of today's announcements.

Popular Stories

samsung crease less foldable display ces 2026%402x

Foldable iPhone's Crease-Free Display Tech Spotted at CES 2026

Tuesday January 6, 2026 3:04 am PST by
CES 2026 has just provided a first glimpse of the folding display technology that Apple is expected to use in its upcoming foldable iPhone. At the event, Samsung Display briefly showcased its new crease-less foldable OLED panel beside a Galaxy Z Fold 7, and according to SamMobile, which saw the test booth before it was abruptly removed, the new panel "has no crease at all" in comparison. The ...
Apple Card iPhone 16 Pro Feature

Apple Card Will Move From Goldman Sachs to JPMorgan Chase

Wednesday January 7, 2026 12:57 pm PST by
JPMorgan Chase has reached a deal to take over operation of the Apple Card, reports The Wall Street Journal. Barring any "last minute hiccups," the deal should be announced shortly after over a year of negotiations. Reports began circulating over two years ago that current Apple Card issuer Goldman Sachs was looking to end its partnership with Apple as part of an effort to scale back on...
iPhone Top Left Hole Punch Face ID Feature Purple

10 Reasons to Wait for This Year's iPhone 18 Pro

Thursday January 8, 2026 2:56 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Logitech MX Master 3S

Logitech Blames 'Inexcusable Mistake' After Certificate Expiry Breaks macOS Apps

Wednesday January 7, 2026 5:27 am PST by
Logitech users on macOS found themselves locked out of their mouse customizations yesterday after the company let a security certificate expire, breaking both its Logi Options+ and G HUB configuration apps. Logitech devices like its MX Master series mice and MX Keys keyboards stopped working properly as a result of the oversight, with users unable to access their custom scrolling setup,...
iOS 27 Mock Quick

Five New iPhone Features Rumored for iOS 27

Wednesday January 7, 2026 2:51 pm PST by
Though it's been just a few months since iOS 26 launched, we're already hearing rumors about the next-generation version of iOS, iOS 27. iOS 27 will be introduced at Apple's June WWDC 2026 event before it launches in September 2026. We don't know all of the details about iOS 27 yet, but we do have some information about what to expect. "Snow Leopard" Update iOS 27 will apparently focus...
ChatGPT Health Integration Connectors Feature

OpenAI Launches ChatGPT Health With Apple Health Integration

Wednesday January 7, 2026 11:27 am PST by
OpenAI today announced the launch of ChatGPT Health, a dedicated section of ChatGPT where users can ask health-related questions completely separated from their main ChatGPT experience. For more personalized responses, users can connect various health data services such as Apple Health, Function, MyFitnessPal, Weight Watchers, AllTrails, Instacart, and Peloton. Last month, MacRumors discovere...
iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
AirPods Pro 3 Year of the Horse Feature

Apple Launches Year of the Horse AirPods Pro 3 for Lunar New Year

Monday January 5, 2026 11:28 am PST by
Apple has designed a limited edition version of the AirPods Pro 3 to celebrate Lunar New Year, and customers in select countries can purchase them starting today. The Year of the Horse Special Edition AirPods Pro 3 feature a unique horse emoji character that's otherwise unavailable. Customers in China, Hong Kong, Taiwan, Malaysia, and Singapore are able to buy the AirPods, and they'll be...

Top Rated Comments

BvizioN Avatar
62 months ago
I am gonna keep my expectation really low, so that I don't get extremely disappointed.
So I expect colourful Apple Watch wrist bands. Anything else is a bonus :)
Score: 19 Votes (Like | Disagree)
dwaltwhit Avatar
62 months ago
Maybe to prevent somone from buying a product and then immediately seeing a new one come out
Score: 14 Votes (Like | Disagree)
Unggoy Murderer Avatar
62 months ago

Still no idea why they do this, certainly not six hours before the event.
Generates hype, and gives the store masters time to get everything switched over I suppose.
Score: 13 Votes (Like | Disagree)
MacFather Avatar
62 months ago
Can't wait!

Score: 13 Votes (Like | Disagree)
PBG4 Dude Avatar
62 months ago

Can’t wait to replace my 2012 MacBook Air I use to scroll through Facebook, with an iPad Pro 12.9 so I can scroll through Facebook in all its mini-LED glory :cool:
My wife uses my 2012 11” MBA for the same purpose. I keep asking her if she wants an upgrade, but she keeps saying no.

I can’t buy another computer for myself so it would really help (me to check out the new M1 machines) if she would let me buy her an upgrade LOL.
Score: 9 Votes (Like | Disagree)
Kung gu Avatar
62 months ago
going down a lot people will complain as to why Apple closes down the store...

This is a ritual that Macrumours posters do every time before an apple event
Score: 8 Votes (Like | Disagree)