Apple today unveiled the new iMac models in seven bright, colorful shades including Blue, Green, Pink, Silver, Orange, Yellow, and Purple, and Apple is including a whole series of matching accessories for each machine.
More expensive iMac models come with a color matched Magic Keyboard with Touch ID, Magic Mouse or Magic Trackpad, power cord, and USB-C to Lightning Cable. Lower-end models feature the same accessories with the exception of the Touch ID Magic Keyboard, though an upgrade is available.
The Magic Keyboard features an aluminum base in the same color as the iMac with white keys, while the Magic Mouse and Magic Trackpad are equipped with a matching colored aluminum base. Both the Lightning cable and the power cord feature a braided design in the matching color, with the power cord also sporting a matching aluminum magnetic connector.
Right now, these color matched accessories are exclusive to the iMac. Apple is not selling the colorful Magic Keyboard with Touch ID or the color Magic Mouse options on a standalone basis.
Pricing on the iMac starts at $1299, and it will be available for preorder on April 30.
Monday January 26, 2026 1:55 pm PST by Joe Rossignol
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Monday January 26, 2026 3:56 pm PST by Juli Clover
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released.
iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Tuesday January 27, 2026 2:39 pm PST by Joe Rossignol
Update: Apple Creator Studio is now available.
Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year.
A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
Thursday January 29, 2026 2:40 pm PST by Joe Rossignol
On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage chip prices in the supply chain.
Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the fourth quarter of the 2025 calendar year, but he does expect a "bit more of an impact" on the company's gross margin in the current quarter.
Cook added ...
Utterly disappointing iMac in my opinion. Design-wise, I like the look of the old one better. No idea what the point of focusing on all these ridiculously ugly colors were. The bezel around it looks horrific. Really hoping the next wave of Apple Silicon Macs are targeted towards power users, and can be easily upgradeable in some form like the RAM/SSD. Everything else at the event was great, but this monstrosity of an Apple desktop computer should have never been released with that design.
