Apple's April 20 Event Page Offers Up Morphing AR Logo

Apple's first 2021 event, "Spring Loaded," is set to take place on Tuesday, April 20. Apple has designed a special multi-colored logo for the occasion, and if you visit the Events website on an iPhone or iPad, you can see an augmented reality version.

apple ar logo event
Just tap on the colorful Apple logo on the page to open Apple's AR viewer, where you can scan the room and see the shifting logo in action. You can also view it in "Object" mode to see how it moves, with the Apple portion and the leaf swirling away from one another.


Apple often creates interesting graphics for its events and has used the morphing augmented reality logo in the past.

Apple's "Spring Loaded" event will be digital only and will be livestreamed in the Apple TV app and on the events page, but those who cannot attend can tune in to MacRumors on the site or through our MacRumorsLive Twitter account.

The event is expected to see the launch of new iPad Pro models, a new iPad mini, and perhaps the AirTags that have long been in the works. Apple could also surprise us with new Macs, though those may be slated for launch later in the year.

Popular Stories

iPhone SE 4 Thumb 1

iPhone SE 4 With Apple's Own 5G Modem 'Confirmed' to Launch in March

Tuesday November 19, 2024 12:12 pm PST by
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
airtag purple

AirTag 2 Rumored to Launch Next Year With These New Features

Sunday November 17, 2024 5:18 am PST by
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development. Below, we recap rumors about a second-generation AirTag. Timing Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
at t turbo indicator iphone 16 pro max v0 8hrh7w5f3w1e1

AT&T Turbo Indicator Showing Up in iPhone Status Bar for Subscribers

Wednesday November 20, 2024 3:42 am PST by
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence. Image credit: Reddit user No_Highlight7476 The Turbo feature provides enhanced network performance through ...
Generic iOS 18 Feature Real Mock

Apple Releases iOS 18.1.1 and iPadOS 18.1.1 With Security Fixes

Tuesday November 19, 2024 10:10 am PST by
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
Magic Mouse Next to Keyboard

No, Apple CEO Tim Cook Didn't Say He Prefers Logitech's MX Master 3 Over the Magic Mouse

Sunday November 17, 2024 3:03 pm PST by
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false. The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
iPhone 17 Slim Feature Single Camera 1 Redux

'iPhone 17 Air' Rumored to Surpass iPhone 6 as Thinnest iPhone Ever

Monday November 18, 2024 1:07 pm PST by
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick. "We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote. If that measurement proves to be accurate, there would be ...
bug security vulnerability issue fix larry

Make Sure to Update: iOS 18.1.1 and macOS Sequoia 15.1.1 Fix Actively Exploited Vulnerabilities

Tuesday November 19, 2024 10:52 am PST by
The iOS 18.1.1, iPadOS 18.1.1, and macOS Sequoia 15.1.1 updates that Apple released today address JavaScriptCore and WebKit vulnerabilities that Apple says have been actively exploited on some devices. With the JavaScriptCore vulnerability, processing maliciously crafted web content could lead to arbitrary code execution. The WebKit vulnerability had the same issue with maliciously crafted...
apple card feature2

Apple Card 3% Daily Cash Back Now Available From Two More Apple Partners

Tuesday November 19, 2024 10:36 am PST by
Apple has partnered with select merchants to offer Apple Card users three percent Daily Cash back on their purchases, and two new companies were added to the partner list today. When purchasing goods and services from Booking.com and ChargePoint, Apple Card users will now get more cash back. Booking.com is a site for reserving flights, cars, cruises, and hotels, while ChargePoint sells...

Top Rated Comments

darthbane2k Avatar
47 months ago
Really going to need to see a better practical use case of AR than this from Apple. It’s been years now and I’m still not convinced
Score: 12 Votes (Like | Disagree)
mi7chy Avatar
47 months ago

Why are companies like Apple hell bent on AR nonsense? It will never become mainstream and go the way of 3D Blue-Ray and 3D TVs. It might find niche but limited uses though.
Give us some true innovative next level stuff.
Most AR implementations are dumb and gimmicky. Maybe Apple will do to Apple Maps what Google has done to Google Maps with indoor and outdoor AR navigation cues.

https://blog.google/products/maps/redefining-what-map-can-be-new-information-and-ai

Score: 6 Votes (Like | Disagree)
Anson_431 Avatar
47 months ago
Apple pencil maybe? (just a general feeling)
Score: 6 Votes (Like | Disagree)
trip1ex Avatar
47 months ago
AR goggles? Or just more iPad Pro AR stuff.
Score: 5 Votes (Like | Disagree)
TravelsInBlue Avatar
47 months ago
They’re still trying to make AR happen?
Score: 5 Votes (Like | Disagree)
mazz0 Avatar
47 months ago
Well that’s disappointing. However much Apple want it to be, AR just isn’t interesting.
Score: 5 Votes (Like | Disagree)