Intel has been on a relentless marketing drive against Mac computers in recent weeks, positioning them as inferior to Windows laptops powered by Intel processors. In a slight slip-up, however, Intel has accidentally used a MacBook instead of a Windows laptop in one of its newest ads to promote one of its new 11th-generation chips as "the world's best processor."
The ad appeared on Reddit and was shared on Twitter by @juneforceone, and it features a man using what clearly seems to be a MacBook Pro. The ad's tagline says, "The world's best processor on a thin and light laptop," and is meant to promote the Intel Core i7-1185G7 processor.
Apple continues to sell Mac computers with Intel chips, despite its ongoing transition to its own Apple silicon. But while Apple still sells Intel-based Macs, the chip referenced in the ad is not used in any Mac, and in fact, it was launched around the same time Apple released its M1 Apple silicon chip late last year.
One of Intel's most notable marketing campaigns was launched last month and features former "I'm a Mac" actor Justin Long in a series of videos comparing a MacBook Pro powered with M1 to a variety of Windows laptops. Even as the two companies go head to head, newly appointed Intel CEO Pat Gelsinger says he hopes that his company will make Apple silicon chips in the future and have Apple as a normal client.
Wednesday February 19, 2025 8:02 am PST by Joe Rossignol
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued.
The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
Tuesday February 18, 2025 12:02 pm PST by Joe Rossignol
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models.
In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
Thursday February 20, 2025 5:06 am PST by Tim Hardwick
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring.
There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category.
M4...
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker.
In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
Thursday February 13, 2025 8:07 am PST by Joe Rossignol
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19.
"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.
The post includes a short video with an animated Apple logo inside a circle.
Cook did not provide an exact time for the launch, or share any other specific details, so...
Wednesday February 19, 2025 11:38 am PST by Juli Clover
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch.
All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
Friday February 14, 2025 6:18 am PST by Joe Rossignol
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes.
Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week.
Below, we outline what to expect from iOS 18.4 so far.
Apple Intelligence for Siri
Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
Friday February 14, 2025 6:03 am PST by Joe Rossignol
Apple released the HomePod mini in November 2020, followed by the AirTag in May 2021, and both still remain first-generation products.
Fortunately, rumors suggest that both the HomePod mini and the AirTag will finally be updated at some point this year.
Below, we recap rumors about the HomePod mini 2 and AirTag 2.
HomePod mini 2
In January 2025, Bloomberg's Mark Gurman said Apple is ...
I don't like the snide remarks people are making about Intel since the switch to Apple silicon began. Remember, Macintosh was using Intel for 15 years and it actually breathe new life into the platform. Considering how much PowerPC was a dead end, especially from Motorola on the mobile side, it was very a much crisis if Apple didn't have Intel. I'm sure ARM processors from 2005 to 2015 weren't powerful enough run macOS (OS X).
Keep in mind also, Apple continues to sell a vast majority of their Macintosh portfolio on Intel. We need to respect Intel while saying goodbye at the same time. Some of the comments I've read kinda give the impression of this is how you would treat people in real life too. If a friend helped you out for 15 years and helped you get your work done then of course is starting to decline because another friend can do so same things a little bit better, doesn't mean you need to be nasty.
Even Jobs has talked about this kinda nasty 'us vs them' behavior in past in keynotes (Macworld '97). You wanted Microsoft Office, yet you are booing the CEO of the company who makes it.
Honestly, the person managing the ad campaign has to be penalized or fired.
Like seriously? You held a month long hostile campaign against Apple, and you managed to let this slip by using the VERY BRAND that you're advertising against?
