The average iPhone user spent 38 percent more in 2020 on premium apps and in-app purchases than the year before, reaching a total average spend of $138 per iPhone in the United States, according to new research conducted by Sensor Tower.
2020 was a record year for App Store spending, with more than ever being spent per iPhone user. Although App Store sales grew by 42 percent in 2016, the 38 percent growth in 2020 significantly exceeds the 27 percent year-on-year increase seen between 2018 and 2019 when it rose from $79 to $100.
In particular, per-device spending on mobile games saw explosive growth in 2020, jumping from $53.80 in 2019 to $76.80 for year-on-year growth of 43 percent. The biggest source of spending on mobile games was in the Puzzle category, which includes games like Candy Crush Saga and Gardenscapes.
In addition to mobile games, per-iPhone spending in the Entertainment category boomed, reaching $10.20, which is an increase of 26 percent over the $8.10 spent in 2019.
This large increase in consumer spending per iPhone mirrored overall global trends, which saw consumers spending more overall last year as they turned to their mobile devices during the global health crisis. Average consumer spending on apps per iPhone in the U.S. has grown markedly each year by at least 20 percent, but it is yet to be seen if the trend will continue into 2021.
Sunday December 22, 2024 8:09 am PST by Joe Rossignol
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr. The report cites a source within Apple.
The report said that iOS 19 will be compatible with any iPhone that is capable of running iOS 18, which would mean the following models:
iPhone 16
iPhone 16 Plus
iPhone 16 Pro
iPhone 16 Pro Max
iPhone 15
iPhone 15 Plus
iPhone 15 Pro
...
Tuesday December 24, 2024 10:49 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Below, we outline which U.S. states and territories offer the feature, and additional states that have committed to rolling it out in...
Tuesday December 24, 2024 8:35 am PST by Joe Rossignol
Apple is expected to release an AirTag 2 next year, and a few new features and changes have already been rumored for the item tracker.
Below, we recap what to expect from the AirTag 2:
The new AirTag is expected to be equipped with Apple's second-generation Ultra Wideband chip for longer range. The chip debuted last year in the iPhone 15 and the Apple Watch Ultra 2, and Apple said it...
Sunday December 22, 2024 8:33 am PST by Joe Rossignol
Apple earlier this month released macOS 15.2, and in doing so it accidentally confirmed new MacBook Air models coming next year.
Apple accidentally released macOS 15.2 restore files for unreleased "MacBook Air (13-inch, M4, 2025)" and "MacBook Air (15-inch, M4, 2025)" models. While it no surprise that the 13-inch and 15-inch MacBook Air models were going to be updated with the M4 ...
Monday December 23, 2024 6:30 am PST by Tim Hardwick
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
Monday December 23, 2024 7:40 am PST by Tim Hardwick
This year, Apple tweaked iPhone 16 Pro screen sizes to make them bigger than 2023's iPhone 15 Pro models, and next year we are also expecting a change in the size of the displays in the iPhone 17 lineup. Here's what we know.
Standard iPhone 17
Apple could introduce a new display size for the standard iPhone 17 model in 2025. The iPhone 17 could measure in at 6.3 inches, up from 6.1 inches,...
Monday December 23, 2024 8:27 am PST by Joe Rossignol
Apple supply chain analyst Ming-Chi Kuo today outlined mass production timing for the M5 series of chips, which he expects to be used in both future Macs and Apple Intelligence servers. The rollout will likely begin next year.
Kuo expects the standard M5 chip to enter mass production in the first half of 2025, followed by the M5 Pro and M5 Max chips in the second half of the year. Then, he...
Monday December 23, 2024 6:24 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still nearly two years away from launching, a new feature has already been rumored for the devices.
In a blog post today, Apple supply chain analyst Ming-Chi Kuo reiterated that the main rear camera on both iPhone 18 Pro models will offer variable aperture, which would be a first for the iPhone. The main camera refers to the 48-megapixel...
Friday December 20, 2024 2:22 pm PST by Juli Clover
It's looking like 2025 is going to be an important year for Apple, with the company planning to revamp the iPhone, push further into smart home products, and improve Apple Intelligence. There are tons of new products rumored for 2025, including new iPhones, M4 Macs, a smart home command center, and much more.
We've highlighted the top five Apple products that will have the biggest impact in...
Well that certainly doesn’t include me ? I spent 0$ cuz anything I am remotely interested in changed to subscription models and I am like big NOPE. For instance I am glad I bought Pillow and Ad Guard a few years ago and they didn’t force me to use their subscription model yet
