Apple Continued to Dominate Wearables Market Across 2020

Apple continued to have a dominant hold on the wearables market in the fourth quarter of 2020, according to new shipment estimates shared today by IDC. Apple shipped 55.6 million wearable devices during the quarter for 36.2 percent market share.

applewatchseroundup
That's the same market share Apple held in the fourth quarter of 2019, but overall device shipments were up from 43.7 million in Q4 2019. Apple's competitors don't even come close. Xiaomi shipped an estimated 13.5 million wearable devices for 8.8 percent market share, followed by Samsung at 13 million devices and Huawei at 10.2 million devices.

wearable devices idc q4 2020
Apple Watch shipments rose an estimated 45.6 percent thanks to the different pricing intervals of the Apple Watch Series 6, SE, and Series 3, and "hearables" shipments of AirPods, AirPods Pro, and AirPods Max surged during the quarter.

Across all of 2020, IDC believes Apple shipped 151.4 million wearable devices for 34.1 percent market share. Xiaomi was the number two wearable device manufacturer in 2020 with 50.7 million devices shipped, followed by Huawei and Samsung with 43.5 million and 40 million devices shipped, respectively.

wearable devices idc 2020
Apple does not provide specific breakdowns of the number of Apple Watch and AirPods models shipped, so IDC's data is based on estimates. During a January earnings call, Apple said that wearables set a new revenue record in fiscal Q1 2021, which corresponds to the fourth calendar quarter of 2020. Apple's wearables business is the size of a Fortune 120 company.

Tag: IDC

Popular Stories

iOS 18 Siri Personal Context

Report Reveals Internal Chaos Behind Apple's Siri Failure

Thursday April 10, 2025 7:15 am PDT by
A new report from The Information today reveals much of the internal turmoil behind Apple Intelligence's revamped version of Siri. Apple apparently weighed up multiple options for the backend of Apple Intelligence. One initial idea was to build both small and large language models, dubbed "Mini Mouse" and "Mighty Mouse," to run locally on iPhones and in the cloud, respectively. Siri's...
M6 MacBook Pro Feature 1

Waiting for the Perfect MacBook Pro? 2026 Might Be the Year

Thursday April 10, 2025 4:19 am PDT by
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again. Bloomberg's Mark Gurman has said he expects only a small...
Apple 2025 Thumb 1

10 Products Still Coming From Apple in 2025

Friday April 11, 2025 4:14 pm PDT by
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then. We've rounded up a list of everything that we're still waiting to see from Apple in 2025. iPhone 17, 17 Air, and 17 Pro - We get...
maxresdefault

The MacRumors Show: New iOS 19, iPhone 17, and Apple Watch Ultra 3 Leaks

Friday April 11, 2025 7:13 am PDT by
On this week's episode of The MacRumors Show, we catch up on the latest iOS 19 and watchOS 12 rumors, upcoming devices, and more. Subscribe to The MacRumors Show YouTube channel for more videos Detailed new renders from leaker Jon Prosser claim to provide the best look yet at the complete redesign rumored to arrive in iOS 19, showing more rounded elements, lighting effects, translucency, and...
Alleged iOS 19 Icons Front Page Tech

iOS 19 Leak Reveals Alleged New Design With Rounder App Icons, Floating Tab Bar, and More

Monday April 7, 2025 3:13 pm PDT by
YouTube channel Front Page Tech is back today with another video that provides a closer look at iOS 19's alleged design changes. The video contains re-created renders of iOS 19, which are allegedly based on real footage of the software update, provided by sources within Apple. Overall, iOS 19 is expected to have a more glass-like, visionOS-inspired design, with added translucency for user...
Apple Northbrook

Apple Store in Chicago Area Permanently Closing Later This Month

Wednesday April 9, 2025 9:56 am PDT by
Apple will be permanently closing its store at the Northbrook Court shopping mall in the Chicago suburb of Northbrook on April 26, the company has announced. Apple has added the following notice to the store's web page:Thank you Northbook. Apple Northbrook is closing on April 26 at 7pm. We're still here for you. Please visit apple.com/retail to find your nearest store.Apple Northbrook opened ...
iOS 18

iOS 18.5 Includes Two Changes So Far

Wednesday April 9, 2025 9:09 am PDT by
Apple released the first beta of iOS 18.5 last week, and so far the software update includes only two minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, there is some new AppleCare+ information. For ...
apple intelligence black

NYT: Apple's AI Struggles Began with 2023 Chip Budget Dispute

Friday April 11, 2025 4:33 am PDT by
Apple's current struggles with Apple Intelligence and Siri began in early 2023 when AI head John Giannandrea sought approval from CEO Tim Cook to purchase more AI chips for development, according to a new report from The New York Times. Cook initially approved doubling the team's chip budget, but CFO Luca Maestri reportedly reduced the increase to less than half that amount, and instead...
iPhone Fold Vertical Feature

Apple's 18.8-Inch Foldable Device to Enter Mass Production in Late 2026

Thursday April 10, 2025 1:33 am PDT by
Along with an iPhone "Fold," Apple is believed to be working on a larger foldable device that's somewhere around 19 inches, and one analyst suggests it could arrive as soon as late next year alongside Apple's rumored foldable iPhone. In a new research note covering likely post-tariff scenarios for Apple, investment firm GF Securities' lead analyst Jeff Pu says that both 18.8-inch and...

Top Rated Comments

farewelwilliams Avatar
53 months ago

You should work for Samsung. Then you can tell them all the things they are doing wrong and how to fix it. Instead of making comments about how they are doing it wrong, be a part of the solution. But I get it. It’s much easier to complain and call people names then it is to actually do something.
What a stupid idea.

That's like saying "if you don't like butterfly switch keys or touchbar in MacBooks, go work at Apple and change it yourself".

Really?
Score: 13 Votes (Like | Disagree)
farewelwilliams Avatar
53 months ago
Keep in mind, Samsung heard rumors of the Apple Watch back in 2012 and created 5 smartwatches in a span of 2 years before Apple released their first one.

Then, Samsung took the circular screen from the Moto 360 and took the rotating input mechanism from the Apple Watch to make their new smartwatches. They can't come up with good ideas on their own. They never will.

This goes to show you Samsung has no clue what they're doing. Apply the same logic to folding phones, smart tags, wireless earbuds, etc...being first doesn't mean it's going to be good and today's market proves it.
Score: 13 Votes (Like | Disagree)
ani4ani Avatar
53 months ago



Keep in mind, Samsung heard rumors of the Apple Watch back in 2012 and created 5 smartwatches in a span of 2 years before Apple released their first one.

Then, Samsung took the circular screen from the Moto 360 and took the rotating input mechanism from the Apple Watch to make their new smartwatches. They can't come up with good ideas on their own. They never will.

This goes to show you Samsung has no clue what they're doing. Apply the same logic to folding phones, smart tags, wireless earbuds, etc...being first doesn't mean it's going to be good and today's market proves it.
Even by Apple fanboys standards, this is fantasy! The "rotating input mechanism" err otherwise known as the crown has been the method used by watches for 500 years. The wrist wrapping mechanism was also not invented by Apple..or though the fantastical pricing of said item made in "special" silicon was.
Score: 8 Votes (Like | Disagree)
farewelwilliams Avatar
53 months ago

The "rotating input mechanism" err otherise known as the crown has been the method used by watches for 500 years.
Yet, Samsung didn't use it in their first 5 attempts at a smartwatch until *after* Apple Watch used it.

Did I say Apple invented the crown? Nope. You completely failed to understand what I'm saying. Either that or you're intentionally mischaracterizing what I'm trying to say because you don't really have much facts to base your accusations on.

Talk about fanboyism. ?‍♂️ ?‍♂️ ?‍♂️
Score: 7 Votes (Like | Disagree)
Apple_Robert Avatar
53 months ago
I think Apple will continue to dominate the wearables market. I use it more than I do my phone.
Score: 7 Votes (Like | Disagree)
farewelwilliams Avatar
53 months ago

Samsung just has a different approach. And is very successful by the way
They're only successful by copying ideas. That's their different approach. Sure.
Score: 7 Votes (Like | Disagree)