Australia Eyes Consumer Impact of Google's Default Search Engine Deal With Apple

The Australian Competition and Consumer Commission watchdog is eyeing a potential probe into pre-installed software and pre-defined "default" choices on mobile devices, including Google being set as the default search engine on Apple devices.

searchengineoptionsios
In a press release (via ZDNet), the agency is asking for consumer and industry feedback on the state of default settings, pre-installed web browsers, and how it impacts consumer choice, freedom, and competition. On Apple devices, Google is the default search engine in Apple's Safari browser, and while users can change it, there has been concern over how it hinders competition.

Earlier last year, the United States Department of Justice launched an antitrust lawsuit against Google, accusing it of anticompetitive behavior. As part of the case, it was revealed that Apple receives anywhere between $8 billion and $12 billion per year from Google in exchange to make it the default search engine for Safari. The lawsuit claims that the lucrative deal makes it significantly harder for competing search engines such as DuckDuckGo to grow and compete, given the massive advantage Google has.

ACCC Chair Rod Sims says that while users can change the search engine to other providers besides Google, the default option "increases the likelihood that consumers and businesses will stick with that option." Sims says that the agency wants to hear directly from consumers and businesses about how these default choices and pre-installed software impact how they use those services.

We would like to hear from consumers and businesses about the impact of the pre-installation of services and default settings on devices on their use of these services. We're also interested in how the design of user interfaces on devices, such as widgets, search bars, and the steps required for a consumer to change a default search service can affect how consumers use these services.

The agency has not formally launched an investigation into the situation. However, it is requesting feedback as part of an upcoming report "on the impact of default settings and pre-installation of search services and web browsers on consumer choice and competition."

Popular Stories

Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
apple silicon mac lineup 2024 feature purple m5

Apple's Upcoming Macs Listed in New Report

Thursday July 3, 2025 9:09 am PDT by
AppleInsider's Marko Zivkovic today shared a list of alleged identifiers for future Mac models, which should roll out over the next year or so. The report does not reveal anything too surprising, but it does serve as further evidence that Apple is seemingly working on new models of every Mac, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. Apple is...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...

Top Rated Comments

ghostface147 Avatar
56 months ago
So what’s the solution? Insert a choose your search engine screen in setup and list them in ABC order with none of them checked as a default?
Score: 12 Votes (Like | Disagree)
assb10yr Avatar
56 months ago
I wonder how much choice do Australians have when it comes to picking the taxes they wish to pay?
Score: 11 Votes (Like | Disagree)
DinkThifferent Avatar
56 months ago
Headline one year from now:

Australia Eyes Consumer Impact of Default Camera module on iPhone, citing unfair competition with Nikon and Canon.
ACCC Chair Rod Sims says that while users can change the Camera Module by disassembling their phone and attaching a wide angle lens made by Canon, the default option "increases the likelihood that consumers and businesses will stick with that option."

More tonight at 11 PM.
Score: 8 Votes (Like | Disagree)
ani4ani Avatar
56 months ago

What else are you going to expect with Google? They don’t care about your privacy. There you go.
which of course is the paradox, in that supposedly Apple does care, but in return for about $10B a year from Google, it delivers Google as the default on all it's devices. I guess $10B is worth more to Apple than your privacy in reality, despite what they claim.
Score: 4 Votes (Like | Disagree)
iamgalt Avatar
56 months ago

I don't know the solution they're after. Someone has to be the default, what an annoying customer experience it would be to have one more thing to set during phone setup. It's not like Apple's defaulted it to their own search engine, like Google does on Android.
How often are you setting up a new phone that makes an additional 2 second choice of 4 search engines such an annoyance?
Score: 3 Votes (Like | Disagree)
I7guy Avatar
56 months ago

('https://www.macrumors.com/2021/03/11/australia-google-default-search-ios/')

[...]The lawsuit claims that the lucrative deal makes it significantly harder for competing search engines such as DuckDuckGo to grow and compete, given the massive advantage Google has.[...]


Article Link: Australia Eyes Consumer Impact of Google's Default Search Engine Deal With Apple ('https://www.macrumors.com/2021/03/11/australia-google-default-search-ios/')
The lawsuit is ignoring the fact that google is the best search engine out there, and probably the most popular. And I'm guessing if people had to pick a search engine default it would be google anyway.

Waste of time and taxpayer money.
Score: 3 Votes (Like | Disagree)