Australia Eyes Consumer Impact of Google's Default Search Engine Deal With Apple

The Australian Competition and Consumer Commission watchdog is eyeing a potential probe into pre-installed software and pre-defined "default" choices on mobile devices, including Google being set as the default search engine on Apple devices.

searchengineoptionsios
In a press release (via ZDNet), the agency is asking for consumer and industry feedback on the state of default settings, pre-installed web browsers, and how it impacts consumer choice, freedom, and competition. On Apple devices, Google is the default search engine in Apple's Safari browser, and while users can change it, there has been concern over how it hinders competition.

Earlier last year, the United States Department of Justice launched an antitrust lawsuit against Google, accusing it of anticompetitive behavior. As part of the case, it was revealed that Apple receives anywhere between $8 billion and $12 billion per year from Google in exchange to make it the default search engine for Safari. The lawsuit claims that the lucrative deal makes it significantly harder for competing search engines such as DuckDuckGo to grow and compete, given the massive advantage Google has.

ACCC Chair Rod Sims says that while users can change the search engine to other providers besides Google, the default option "increases the likelihood that consumers and businesses will stick with that option." Sims says that the agency wants to hear directly from consumers and businesses about how these default choices and pre-installed software impact how they use those services.

We would like to hear from consumers and businesses about the impact of the pre-installation of services and default settings on devices on their use of these services. We're also interested in how the design of user interfaces on devices, such as widgets, search bars, and the steps required for a consumer to change a default search service can affect how consumers use these services.

The agency has not formally launched an investigation into the situation. However, it is requesting feedback as part of an upcoming report "on the impact of default settings and pre-installation of search services and web browsers on consumer choice and competition."

Popular Stories

iPhone Top Left Hole Punch Face ID Feature Purple

10 Reasons to Wait for This Year's iPhone 18 Pro

Thursday January 8, 2026 2:56 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Touchscreen MacBook Feature

Apple Is Expected to Launch These Four MacBooks in 2026

Friday January 9, 2026 8:17 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
iOS 27 Mock Quick

Five New iPhone Features Rumored for iOS 27

Wednesday January 7, 2026 2:51 pm PST by
Though it's been just a few months since iOS 26 launched, we're already hearing rumors about the next-generation version of iOS, iOS 27. iOS 27 will be introduced at Apple's June WWDC 2026 event before it launches in September 2026. We don't know all of the details about iOS 27 yet, but we do have some information about what to expect. "Snow Leopard" Update iOS 27 will apparently focus...
samsung crease less foldable display ces 2026%402x

Foldable iPhone's Crease-Free Display Tech Spotted at CES 2026

Tuesday January 6, 2026 3:04 am PST by
CES 2026 has just provided a first glimpse of the folding display technology that Apple is expected to use in its upcoming foldable iPhone. At the event, Samsung Display briefly showcased its new crease-less foldable OLED panel beside a Galaxy Z Fold 7, and according to SamMobile, which saw the test booth before it was abruptly removed, the new panel "has no crease at all" in comparison. The ...
safari icon blue banner

Apple Loses Safari Lead Designer to The Browser Company

Thursday January 8, 2026 10:50 am PST by
Apple has lost another senior figure from its Safari team as a lead designer departs for The Browser Company, extending a pattern of high-profile exits from Apple's browser team amid intensifying competition around AI-driven browsing. Marco Triverio was a lead designer for Safari and has now joined The Browser Company, the developer of the Arc and Dia browsers. The move was confirmed by The...
iOS 26 Glass Feature

iOS 26 Shows Unusually Slow Adoption Months After Release

Thursday January 8, 2026 3:44 pm PST by
iOS 26 is showing unusually slow adoption among iPhone users months after release, according to third-party analytics. Usage data published by StatCounter (via Cult of Mac) for January 2026 indicates that only around 15 to 16% of active iPhones worldwide are running any version of iOS 26. The breakdown shows iOS 26.1 accounting for approximately 10.6% of devices, iOS 26.2 for about 4.6%, and ...
proposed unicode emoji 18%402x

Squinting Face, Pickle, and Lighthouse Among New Emoji Coming to iOS

Friday January 9, 2026 4:24 am PST by
The Unicode Consortium has published a draft list of emoji that could come to smartphones and other devices in the future. The list shared by Emojipedia outlines 19 emoji candidates under consideration for Emoji 18.0, which is expected to be finalized in September 2026. Among the proposed additions are a squinting face emoji, left- and right-pointing thumb gestures, a pickle, a lighthouse, a ...

Top Rated Comments

ghostface147 Avatar
63 months ago
So what’s the solution? Insert a choose your search engine screen in setup and list them in ABC order with none of them checked as a default?
Score: 12 Votes (Like | Disagree)
assb10yr Avatar
63 months ago
I wonder how much choice do Australians have when it comes to picking the taxes they wish to pay?
Score: 11 Votes (Like | Disagree)
DinkThifferent Avatar
63 months ago
Headline one year from now:

Australia Eyes Consumer Impact of Default Camera module on iPhone, citing unfair competition with Nikon and Canon.
ACCC Chair Rod Sims says that while users can change the Camera Module by disassembling their phone and attaching a wide angle lens made by Canon, the default option "increases the likelihood that consumers and businesses will stick with that option."

More tonight at 11 PM.
Score: 8 Votes (Like | Disagree)
ani4ani Avatar
63 months ago

What else are you going to expect with Google? They don’t care about your privacy. There you go.
which of course is the paradox, in that supposedly Apple does care, but in return for about $10B a year from Google, it delivers Google as the default on all it's devices. I guess $10B is worth more to Apple than your privacy in reality, despite what they claim.
Score: 4 Votes (Like | Disagree)
iamgalt Avatar
63 months ago

I don't know the solution they're after. Someone has to be the default, what an annoying customer experience it would be to have one more thing to set during phone setup. It's not like Apple's defaulted it to their own search engine, like Google does on Android.
How often are you setting up a new phone that makes an additional 2 second choice of 4 search engines such an annoyance?
Score: 3 Votes (Like | Disagree)
I7guy Avatar
63 months ago

('https://www.macrumors.com/2021/03/11/australia-google-default-search-ios/')

[...]The lawsuit claims that the lucrative deal makes it significantly harder for competing search engines such as DuckDuckGo to grow and compete, given the massive advantage Google has.[...]


Article Link: Australia Eyes Consumer Impact of Google's Default Search Engine Deal With Apple ('https://www.macrumors.com/2021/03/11/australia-google-default-search-ios/')
The lawsuit is ignoring the fact that google is the best search engine out there, and probably the most popular. And I'm guessing if people had to pick a search engine default it would be google anyway.

Waste of time and taxpayer money.
Score: 3 Votes (Like | Disagree)