Australia Eyes Consumer Impact of Google's Default Search Engine Deal With Apple

The Australian Competition and Consumer Commission watchdog is eyeing a potential probe into pre-installed software and pre-defined "default" choices on mobile devices, including Google being set as the default search engine on Apple devices.

searchengineoptionsios
In a press release (via ZDNet), the agency is asking for consumer and industry feedback on the state of default settings, pre-installed web browsers, and how it impacts consumer choice, freedom, and competition. On Apple devices, Google is the default search engine in Apple's Safari browser, and while users can change it, there has been concern over how it hinders competition.

Earlier last year, the United States Department of Justice launched an antitrust lawsuit against Google, accusing it of anticompetitive behavior. As part of the case, it was revealed that Apple receives anywhere between $8 billion and $12 billion per year from Google in exchange to make it the default search engine for Safari. The lawsuit claims that the lucrative deal makes it significantly harder for competing search engines such as DuckDuckGo to grow and compete, given the massive advantage Google has.

ACCC Chair Rod Sims says that while users can change the search engine to other providers besides Google, the default option "increases the likelihood that consumers and businesses will stick with that option." Sims says that the agency wants to hear directly from consumers and businesses about how these default choices and pre-installed software impact how they use those services.

We would like to hear from consumers and businesses about the impact of the pre-installation of services and default settings on devices on their use of these services. We're also interested in how the design of user interfaces on devices, such as widgets, search bars, and the steps required for a consumer to change a default search service can affect how consumers use these services.

The agency has not formally launched an investigation into the situation. However, it is requesting feedback as part of an upcoming report "on the impact of default settings and pre-installation of search services and web browsers on consumer choice and competition."

Popular Stories

iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods Pro 3

Thursday December 11, 2025 11:28 am PST by
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21. There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
iOS 26

Apple Releases iOS 26.2 With Alarms for Reminders, Lock Screen Changes, Enhanced Safety Alerts and More

Friday December 12, 2025 10:10 am PST by
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. ‌iOS 26‌.2 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
Google maps feaure

Google Maps Quietly Added This Long-Overdue Feature for Drivers

Wednesday December 10, 2025 2:52 am PST by
Google Maps on iOS quietly gained a new feature recently that automatically recognizes where you've parked your vehicle and saves the location for you. Announced on LinkedIn by Rio Akasaka, Google Maps' senior product manager, the new feature auto-detects your parked location even if you don't use the parking pin function, saves it for up to 48 hours, and then automatically removes it once...
AirTag 2 Mock Feature

Apple AirTag 2: Four New Features Found in iOS 26 Code

Thursday December 11, 2025 10:31 am PST by
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products. Here's what's supposedly coming: An improved pairing process, though no details were provided. AirTag pairing is already...
macOS Tahoe 26 Thumb

Apple Releases macOS Tahoe 26.2 With Edge Light

Friday December 12, 2025 10:08 am PST by
Apple today released macOS Tahoe 26.2, the second major update to the macOS Tahoe operating system that came out in September. macOS Tahoe 26.2 comes five weeks after Apple released macOS Tahoe 26.1. Mac users can download the macOS Tahoe update by using the Software Update section of System Settings. macOS Tahoe 26.2 includes Edge Light, a feature that illuminates your face with soft...
iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
maxresdefault

iOS 26 Code Leak Reveals Apple Smart Home Hub Details

Thursday December 11, 2025 4:02 pm PST by
Apple is working on a smart home hub that will rely heavily on the more capable version of Siri that's coming next year. We've heard quite a bit about the hub over the last two years, but a recent iOS 26 code leak provides additional insight into what we can expect and confirms rumored features. Subscribe to the MacRumors YouTube channel for more videos. Macworld claims to have access to an ...

Top Rated Comments

ghostface147 Avatar
62 months ago
So what’s the solution? Insert a choose your search engine screen in setup and list them in ABC order with none of them checked as a default?
Score: 12 Votes (Like | Disagree)
assb10yr Avatar
62 months ago
I wonder how much choice do Australians have when it comes to picking the taxes they wish to pay?
Score: 11 Votes (Like | Disagree)
DinkThifferent Avatar
62 months ago
Headline one year from now:

Australia Eyes Consumer Impact of Default Camera module on iPhone, citing unfair competition with Nikon and Canon.
ACCC Chair Rod Sims says that while users can change the Camera Module by disassembling their phone and attaching a wide angle lens made by Canon, the default option "increases the likelihood that consumers and businesses will stick with that option."

More tonight at 11 PM.
Score: 8 Votes (Like | Disagree)
ani4ani Avatar
62 months ago

What else are you going to expect with Google? They don’t care about your privacy. There you go.
which of course is the paradox, in that supposedly Apple does care, but in return for about $10B a year from Google, it delivers Google as the default on all it's devices. I guess $10B is worth more to Apple than your privacy in reality, despite what they claim.
Score: 4 Votes (Like | Disagree)
iamgalt Avatar
62 months ago

I don't know the solution they're after. Someone has to be the default, what an annoying customer experience it would be to have one more thing to set during phone setup. It's not like Apple's defaulted it to their own search engine, like Google does on Android.
How often are you setting up a new phone that makes an additional 2 second choice of 4 search engines such an annoyance?
Score: 3 Votes (Like | Disagree)
I7guy Avatar
62 months ago

('https://www.macrumors.com/2021/03/11/australia-google-default-search-ios/')

[...]The lawsuit claims that the lucrative deal makes it significantly harder for competing search engines such as DuckDuckGo to grow and compete, given the massive advantage Google has.[...]


Article Link: Australia Eyes Consumer Impact of Google's Default Search Engine Deal With Apple ('https://www.macrumors.com/2021/03/11/australia-google-default-search-ios/')
The lawsuit is ignoring the fact that google is the best search engine out there, and probably the most popular. And I'm guessing if people had to pick a search engine default it would be google anyway.

Waste of time and taxpayer money.
Score: 3 Votes (Like | Disagree)