According to market data from Counterpoint Research, Apple shipped 12.9 million models of the Apple Watch Series 6 and Apple Watch SE in the fourth quarter of 2020.
The market saw an overall decline in smartwatch shipments compared to last year due to the ongoing global health crisis. Apple, however, saw a 19% increase in shipments YoY. Apple was the single largest smartwatch maker in Q4 of 2019 when it controlled 34% of the market. In the final quarter of last year, Apple Watch models accounted for 40% of the market share.
Apple's market share consolidation can be attributed to the new Apple Watch SE's success, the mid-range Apple Watch option. Apple released the SE model alongside its flagship Series 6 at a lower $279 price point, with some caveats such as the lack of an always-on display, ECG functionality, and the faster S6 processor.
Counterpoint senior analyst Sujeong Lim says that the new mid-range Apple Watch SE will likely push Samsung and other smartwatch makers to create similar, mid-range options for customers looking for cheaper alternatives to main flagships.
Thursday January 23, 2025 6:41 am PST by Joe Rossignol
iOS 18.3 should be released to the public next week, following beta testing since mid-December. While the software update is a relatively minor one, it still includes a handful of new features, changes, and bug fixes for iPhones.
Below, we recap everything new in iOS 18.3.
Notification Summary Changes
Examples of inaccurate Apple Intelligence notification summaries
Apple Intelligence...
Friday January 24, 2025 1:55 am PST by Tim Hardwick
Apple is set to release iOS 18.3 next week, bringing further refinements to Apple Intelligence features, a couple of neat new capabilities to iPhone 15 Pro and iPhone 16 devices, and bug fixes.
While not quite as packed with new features as Apple's preceding iOS 18 point releases, iOS 18.3 still introduces capabilities that aim to make your iPhone smarter and more intuitive. Below, we've...
Friday January 24, 2025 8:16 am PST by Joe Rossignol
iOS 18.3 is expected to be widely released next week, and that means the first iOS 18.4 beta for iPhones should be just around the corner.
Apple has previously implied that iOS 18.4 will be released in April, as that is when it promised to make Apple Intelligence available in even more languages.
Below, we outline what to expect from iOS 18.4 so far.
Apple Intelligence for Siri
Siri ...
Thursday January 23, 2025 7:32 am PST by Joe Rossignol
Walmart still does not accept Apple Pay or other NFC payments at its more than 4,600 stores across the U.S., and it stood firm on its reasoning for that today.
A spokesperson for Walmart today informed MacRumors that its position on contactless payments has not changed since we last reached out about the matter in 2022. The big-box retailer said it remains focused on its own convenient...
Wednesday January 22, 2025 6:01 pm PST by Joe Rossignol
A new Apple TV is expected to be released later this year. In this article, we recap rumored features and changes for the device.
The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports Wi-Fi 6E, which would be an upgrade over the current Apple TV's standard Wi-Fi 6 support. Wi-Fi 6E extends the...
Tuesday January 21, 2025 4:31 pm PST by Juli Clover
Apple provided developers and public beta testers with the release candidate version of iOS 18.3 today, and with it comes release notes confirming what's new. While we knew about several of the features that are in the update, there are some lesser known tweaks and bug fixes.
The update adds new Visual Intelligence features for iPhone 16 models, it tweaks Notification summaries on all...
Friday January 24, 2025 9:09 am PST by Juli Clover
The upcoming iPhone 17 models that Apple plans to release this year will not feature a smaller Dynamic Island, Apple analyst Ming-Chi Kuo said today.
On social media, he said that he is expecting the size of the Dynamic Island to remain "largely unchanged" across the iPhone 17 lineup. His statement is contrary to prior rumors that we've heard about planned changes for the iPhone 17 models.
...
Saturday January 25, 2025 5:07 pm PST by Joe Rossignol
Apple's retail stores will be rolling out "merchandise/floor marketing updates" next week, according to Bloomberg's Mark Gurman.
Gurman did not explicitly say if the store updates are related to any upcoming product announcements, but he did mention that next week is around the time that Apple rolls out its annual Black Unity watch band for the Apple Watch.
In each of the past four years, ...
Thursday January 23, 2025 2:48 pm PST by Joe Rossignol
It's also time for Apple's first product announcement of the year.
Last year, Apple said it would be launching Powerbeats Pro 2 in 2025, and the wireless earbuds are expected to launch very soon.
Powerbeats Pro 2 images found in iOS 18 code
In his Power On newsletter last weekend, Bloomberg's Mark Gurman said the Powerbeats Pro 2 are "due imminently." In addition to Apple filing the...
“Second largest” after “Others”??? How about an edit to correct this. “Others” is only a grab-bag of all the other unidentified manufacturers - Apple was the largest by a huge margin.
This is the forum thread ('https://forums.macrumors.com/threads/apple-announces-apple-watch-available-in-early-2015-from-349.1773623/') on the day the Apple Watch was first announced in September 2014.
Here's a couple of examples of the characteristic MacRumors' forum optimism about new Apple products:
One miniaturisation too far. A white elephant. Look for them in eBay in a year. Do you want to be "That Knob With The Apple Watch Over There?" And by 'Knob' we aren't referring to The Digital Crown here, readers.
While I have never been a watch person, I was surprised at how quickly I got used to using the AW. I now feel kind of naked when I am not wearing it.
One thing I hate about the AW, is the handling of SW updates and the small storage size. I cannot update the OS due to not having enough free space. I tried deleting everything that was optional to delete, and I still couldn't free up enough space to do the update.
It appears that if I unpair and reset the watch, I can do the update, but this is a pretty crappy way of handling SW updates.
Overall, I am happy with it, but the SW update issues are quite annoying.
Apple's sudden overtaking of the market can be attributed to the new Apple Watch SE's success, the mid-range Apple Watch option. Apple released the SE model alongside its flagship Series 6 at a lower $279 price point, with some caveats such as the lack of an always-on display, ECG functionality, and the faster S6 processor.
The rest of the tech industry could be in some serious trouble if apple keep releasing these mid range products with flagship processors.
