Apple has amended its trademark for Final Cut Pro, its professional high-end video editing software, in a way that suggests it could be planning to turn the now one-time payment model for the software into a subscription.
As reported by Patently Apple, on Monday, Apple added a Nice Classification #42 listing to its Final Cut Pro trademark in Europe. The Class 42 identification is listed as including software as a service (SaaS), or a platform as a service (PaaS). For context, Microsoft Office 365, which is based on a monthly or yearly subscription, includes the same Class 42 listing for its suite of software.
Final Cut Pro is currently sold for $300 and is used widely by professional videographers, YouTubers, and content makers. Potentially changing the price and payment model into a monthly, or yearly subscription could entice even more customers to use the software. If Apple is planning the subscription route, it'll likely include more than simply the software itself.
With a subscription, Apple theoretically could offer subscribers access to original content, such as in-depth tutorials, walkthroughs, or exclusive videos/sessions with prominent video makers who use Final Cut Pro as part of their workflow.
Whether Apple takes the route is unknown, however, the pure nature of the updated trademark is rather telling. Apple over the years has launched a number of new services, the most recent being Apple Fitness+. The momentum is not slowing down, however. Apple is reportedly eyeing to launch a new podcast subscription service that would offer listeners exclusive and original content.
Wednesday February 19, 2025 8:02 am PST by Joe Rossignol
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued.
The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
Tuesday February 18, 2025 12:02 pm PST by Joe Rossignol
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models.
In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
Thursday February 20, 2025 5:06 am PST by Tim Hardwick
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring.
There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category.
M4...
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker.
In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
Thursday February 13, 2025 8:07 am PST by Joe Rossignol
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19.
"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.
The post includes a short video with an animated Apple logo inside a circle.
Cook did not provide an exact time for the launch, or share any other specific details, so...
Wednesday February 19, 2025 11:38 am PST by Juli Clover
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch.
All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
Friday February 14, 2025 6:18 am PST by Joe Rossignol
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes.
Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week.
Below, we outline what to expect from iOS 18.4 so far.
Apple Intelligence for Siri
Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
Friday February 14, 2025 6:03 am PST by Joe Rossignol
Apple released the HomePod mini in November 2020, followed by the AirTag in May 2021, and both still remain first-generation products.
Fortunately, rumors suggest that both the HomePod mini and the AirTag will finally be updated at some point this year.
Below, we recap rumors about the HomePod mini 2 and AirTag 2.
HomePod mini 2
In January 2025, Bloomberg's Mark Gurman said Apple is ...
Subscription is one of those things that once you taste it, you can never go back. It's a never ending gold mine for $$$. Won't be long until we need subscriptions for breathing oxygen
Well, this will be a big push towards Linux and the free video editing software available; for me at least. I was really hoping Apple would stay away from this.
Potentially changing the price and payment model into a monthly, or yearly subscription could entice even more customers to use the software.
Subscription is only vaguely appealing for those who only occasionally dabble with the software and can just sign up or cancel as they see fit for projects. Otherwise it's purely a cash grab.
