Facebook Working on Smart Watch to Compete With Apple Watch - MacRumors
Skip to Content

Facebook Working on Smart Watch to Compete With Apple Watch

Facebook is developing a smart watch that will focus on messaging and health features, according to a new report from The Information. Wearers will be able to send messages with Facebook services like Messenger and WhatsApp, and it will work with a cellular connection without a tethered smartphone.

facebook
Health features like options to track workouts with friends or communicate with trainers will be included, and the watch will be able to connect to services provided by health and fitness companies like Peloton. Facebook's upcoming watch is said to run a version of Google's Android software.

Facebook plans to sell the smart watch at close to its production cost, which is also what it does with the Oculus headset. There's no word on what pricing will be, but competing products range in price from $150 to $400+.

It's not likely a smart watch will go over well with those who have concerns about Facebook's data collection. Amazon recently released a "Halo" fitness band that has been derided for its invasiveness. Facebook already makes some consumer hardware products including the aforementioned Oculus and Portal camera and tablet devices.

A Facebook smart watch would need to compete with the Apple Watch, which is one of the best selling wearables on the market. Just this morning, a report suggested that more than 100 million people globally own an Apple Watch. Facebook is also working on its own Ray-Ban branded smart glasses that would compete with rumored products coming from Apple in the next few years.

Facebook is aiming to start selling its smart watch next year, with a second-generation planned for as soon as 2023. The Information says that development is "far along," but there's always still a chance the product could be scrapped.

Popular Stories

American Express Gold Apple Pay Feature

American Express Announces New Apple Pay Feature

Tuesday June 30, 2026 10:27 am PDT by
American Express today announced that you can now redeem Membership Rewards points when checking out with Apple Pay on the web and in apps on the iPhone and iPad. When checking out with Apple Pay on iOS 18 or iPadOS 18 or later, tap on your eligible American Express card (Platinum, Gold, Green, and others) and select the Membership Rewards points option. You can use points to cover all or...
Apple Acquires Award Winning App Play Feature

Apple Acquires Award-Winning App 'Play'

Monday June 29, 2026 7:39 am PDT by
In February, Apple notified the European Commission that it would be acquiring certain assets from and have the right to hire certain employees from Rabbit 3 Times, the company behind the award-winning app design tool Play. The notification was published on the European Commission's website this week, following a four-month waiting period. Play was a Mac and iPhone app that allowed designers ...
series 10 apple watch titanium digital crown

Report: Apple Watch Redesign Coming Next Year With New Band System

Tuesday June 30, 2026 8:45 am PDT by
A "major overhaul" of the Apple Watch's design is due to arrive next year with a new system for connecting bands, according to a known Weibo leaker. In a set of recent posts, the leaker known as "Instant Digital" linked the new claim to older rumors about an "Apple Watch X" model, which was said to introduce a fresh design and break compatibility with the existing watch band system. Citing...

Top Rated Comments

nate13 Avatar
70 months ago
Just what I've been waiting for. Will go great with my Facebook phone.
Score: 64 Votes (Like | Disagree)
yaxomoxay Avatar
70 months ago
AHAHAHAHAHHA! AHAHHAHAHAHAHAHHAHA! AHAHHAHAAHAHHAHA! No Zuc, no. People are fed up of Facebook and you think that they will use a FB Watch? AHAHAHAHHAHAHA
Score: 58 Votes (Like | Disagree)
yaxomoxay Avatar
70 months ago

People laughing about this don’t understand that this is ultimately a good thing for competition and thus a good thing for us. Super glad you lot aren’t in charge of any major decisions :)
We are not laughing about a new smartwatch, which we'd welcome. We're laughing about Facebook.
Score: 52 Votes (Like | Disagree)
jz0309 Avatar
70 months ago
Huh, really? Well, good luck FB. Ya know, with health features comes privacy! Oh, never mind, you do not believe in that...
Score: 37 Votes (Like | Disagree)
Asarien Avatar
70 months ago

Stay a social network please.
Don't even do this. Completely disappear, please.
Score: 32 Votes (Like | Disagree)
Erkinshadow Avatar
70 months ago
Another way for Facebook to gather data on its users.
Score: 27 Votes (Like | Disagree)