Facebook Working on Smart Watch to Compete With Apple Watch - MacRumors
Skip to Content

Facebook Working on Smart Watch to Compete With Apple Watch

Facebook is developing a smart watch that will focus on messaging and health features, according to a new report from The Information. Wearers will be able to send messages with Facebook services like Messenger and WhatsApp, and it will work with a cellular connection without a tethered smartphone.

facebook
Health features like options to track workouts with friends or communicate with trainers will be included, and the watch will be able to connect to services provided by health and fitness companies like Peloton. Facebook's upcoming watch is said to run a version of Google's Android software.

Facebook plans to sell the smart watch at close to its production cost, which is also what it does with the Oculus headset. There's no word on what pricing will be, but competing products range in price from $150 to $400+.

It's not likely a smart watch will go over well with those who have concerns about Facebook's data collection. Amazon recently released a "Halo" fitness band that has been derided for its invasiveness. Facebook already makes some consumer hardware products including the aforementioned Oculus and Portal camera and tablet devices.

A Facebook smart watch would need to compete with the Apple Watch, which is one of the best selling wearables on the market. Just this morning, a report suggested that more than 100 million people globally own an Apple Watch. Facebook is also working on its own Ray-Ban branded smart glasses that would compete with rumored products coming from Apple in the next few years.

Facebook is aiming to start selling its smart watch next year, with a second-generation planned for as soon as 2023. The Information says that development is "far along," but there's always still a chance the product could be scrapped.

Popular Stories

meta logo new%402x

EU: Facebook and Instagram's Infinite Scroll May Break Digital Rules

Friday July 10, 2026 5:37 am PDT by
Meta has been warned by the European Commission that its endlessly scrolling Facebook and Instagram feeds may violate the EU's new Digital Services Act rules. In preliminary findings published on Friday, the Commission said that its investigation into features such as infinite scroll, autoplay, push notifications, and highly personalized recommender systems, found that Meta "did not...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching in Two Months With These 12 New Features

Friday July 17, 2026 10:39 am PDT by
It is now mid-July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are now just two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...
Apple AppleCare One Feature

'AppleCare One' is Now Even More Valuable

Saturday July 18, 2026 6:25 am PDT by
While the monthly and annual prices of AppleCare+ plans for Macs and iPads received a slight increase this week, AppleCare One continues to start at $19.99 per month in the U.S., making the multi-device plan even more valuable. Launched in July 2025, AppleCare One allows you to cover up to three devices as part of a single subscription for $19.99 per month, and additional devices can be...

Top Rated Comments

nate13 Avatar
71 months ago
Just what I've been waiting for. Will go great with my Facebook phone.
Score: 64 Votes (Like | Disagree)
yaxomoxay Avatar
71 months ago
AHAHAHAHAHHA! AHAHHAHAHAHAHAHHAHA! AHAHHAHAAHAHHAHA! No Zuc, no. People are fed up of Facebook and you think that they will use a FB Watch? AHAHAHAHHAHAHA
Score: 58 Votes (Like | Disagree)
yaxomoxay Avatar
71 months ago

People laughing about this don’t understand that this is ultimately a good thing for competition and thus a good thing for us. Super glad you lot aren’t in charge of any major decisions :)
We are not laughing about a new smartwatch, which we'd welcome. We're laughing about Facebook.
Score: 52 Votes (Like | Disagree)
jz0309 Avatar
71 months ago
Huh, really? Well, good luck FB. Ya know, with health features comes privacy! Oh, never mind, you do not believe in that...
Score: 37 Votes (Like | Disagree)
Asarien Avatar
71 months ago

Stay a social network please.
Don't even do this. Completely disappear, please.
Score: 32 Votes (Like | Disagree)
Erkinshadow Avatar
71 months ago
Another way for Facebook to gather data on its users.
Score: 27 Votes (Like | Disagree)