Intel's Anti-Mac Ad Campaign Highlights M1 Shortcomings
With the launch of the M1 Macs last November, Apple officially began its transition away from Intel's chips, and it's clear from Intel's latest advertising campaign that the company is feeling threatened by Apple's decision.
In ads shared on Twitter, Intel has been highlighting the shortcomings of Apple's M1 Mac lineup. An ad this week, for example, points out the gaming capabilities of Intel chips. Intel mentions Rocket League, a game that is not available on Apple's platform.
An ad from last week highlighted by
9to5Mac points out the lack of a touchscreen on Apple's Macs. "Only a PC offers tablet mode, touch screen and stylus capabilities in a single device," reads Intel's tweet.
Intel's tweets link to a video from YouTuber Jon Rettinger demoing laptops equipped with Intel chips and comparing them to the M1 Macs.
Apple's M1 chips received a lot of attention at launch due to their
impressive speed and power efficiency, which is not matched by Intel chips. Earlier this week, Intel launched a series of "carefully crafted"
benchmarks designed to prove that Intel's 11th-generation processors are better than the M1 chips, but the benchmarks were designed to favor Intel machines and were described by Apple columnist Jason Snell as "M1-unfriendly."
Intel's anti-Apple advertising is likely just getting started, as Apple plans to be largely free of Intel chips within a two year period. Apple is transitioning its entire Mac lineup to Apple silicon chips, with the MacBook Pro and iMac set to be refreshed next.
Popular Stories
Apple is set to release iOS 18.2 next month, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well....
The M4 MacBook Pro models feature quantum dot display technology, according to display analyst Ross Young. Apple used a quantum dot film instead of a red KSF phosphor film, a change that provides more vibrant, accurate color results.
Young says that Apple has opted for KSF for prior MacBook Pro models because it doesn't use toxic element cadmium (typical for quantum dot) and is more...
Wednesday November 13, 2024 11:01 am PST by
Juli CloverA trio of Apple customers this month filed a class action lawsuit against Apple, accusing the Cupertino company of violating California consumer protection laws and false advertising for continuing to sell AirPods Pro models that had ongoing issues with crackling or static sounds.
A few months after the AirPods Pro came out in October 2019, buyers began to complain about crackling, rattling, ...
Google has launched its dedicated Gemini artificial intelligence app for iPhone users, expanding beyond the previous limited integration within the main Google app. The standalone app offers enhanced functionality, including support for Gemini Live and iOS-specific features like Dynamic Island integration.
The new app allows iPhone users to interact with Google's AI through text or voice...
Wednesday November 13, 2024 11:59 am PST by
Juli CloverApple last week replaced the M3 Max MacBook Pro with the new M4 Max MacBook Pro, and we picked up one of the new high-end MacBook Pro machines to see how it compares to the prior model with both benchmarks and real-world tests.
We tested an M4 Max with a 16-core CPU, 40-core GPU, and 48GB RAM against an M3 Max MacBook Pro with similar specs. The two machines look similar, but the display on...
With iOS 18, Apple introduced a feature that causes the iPhone to reboot every three days, security researchers have confirmed (via TechCrunch). In a demo video, security researcher Jiska Classen proved that an iPhone left untouched for 72 hours will automatically restart, and Graykey manufacturer also Magnet Forensics wrote a blog post about the feature.
After a reboot, an iPhone is more...
