Apple Shares Behind the Scenes Look at Creating 'Shot on iPhone' Videos

Apple today shared a new "Shot on iPhone" video that offers a behind the scenes look at what it takes to create "Shot on ‌iPhone‌" movies.


The video features four student filmmakers reimagining cinema tradition in a new way and taking advantage of classic noir, magical realism, stop-motion animation, and more.

The videos were shot using one of Apple's new ‌iPhone‌ 12 devices, and the full films that were created with the iPhones will be coming to Apple's YouTube channel on January 19, January 26, and January 27.

Popular Stories

New Things Your iPhone Can Do in iOS 18

10 New Things Your iPhone Can Do in iOS 18.2

Thursday October 31, 2024 9:42 am PDT by
Apple is set to release iOS 18.2 in December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well. ...
best early black friday deals

The Best Early Black Friday Apple Deals

Friday November 1, 2024 8:21 am PDT by
We're officially in the month of Black Friday, which will take place on Friday, November 29 in 2024. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
M4 Pro on Blue

M4 Pro Chip Benchmark Results Reveal an Extremely Impressive Performance Feat

Thursday October 31, 2024 7:06 pm PDT by
The first Geekbench 6 benchmark results for the M4 Pro chip surfaced today. Impressively, the results that are available so far show that the highest-end M4 Pro chip is faster than the highest-end M2 Ultra chip in terms of peak multi-core CPU performance. Here is a comparison of the results: Mac mini with M4 Pro (14-core CPU): 22,094 multi-core score (average of 11 results) Mac Studio...
Apple iPhone SE 4 5G Modem 1

iPhone SE 4 First to Get Apple-Designed 5G Modem, iPhone 17 Pro to Add Custom Wi-Fi 7 Chip

Friday November 1, 2024 4:04 am PDT by
The iPhone SE 4 that's set to come out early next year is expected to debut Apple's first in-house 5G modem, according to Jeff Pu, an analyst who covers companies within Apple's supply chain. In a research note this week with Hong Kong-based investment firm Haitong International Securities, Pu said Apple is expected to roll out its custom-made 5G modem starting with the next-generation...
ios 18 2 chatgpt plus

iOS 18.2 Beta 2 Shows Siri ChatGPT Limit, Offers 'Plus' Upgrade Option

Monday November 4, 2024 10:54 am PST by
With the second beta of iOS 18.2 that's available for developers today, Apple has further fleshed out the ChatGPT integration that's available with Siri. In the Settings app, there's now a section that shows the ChatGPT daily limit, and offers an option to upgrade to the paid ChatGPT Plus plan. The beta includes an Advanced Capabilities section with a "Daily Limit" reading that shows up as...
M3 Pro Max vs M4 Pro Max Feature

Here's How Much Faster M4 Pro/Max Are for Graphics vs. M3 Pro/Max

Friday November 1, 2024 8:04 am PDT by
Apple's new M4 Pro and M4 Max chips are impressively fast in terms of CPU performance, topping the M2 Ultra, but what about graphics performance? The first Geekbench 6 results for GPU performance are now available for the M4 Pro and M4 Max, and the Metal scores reveal some impressive year-over-year gains. Based on the Metal scores that are available so far, the M4 Pro and M4 Max are up to...
imac video apple feature

What to Expect From Apple This November

Friday November 1, 2024 9:40 am PDT by
After a busy October in which Apple announced new Macs and Apple Intelligence launched, the calendar has now turned to November. Below, we outline what to expect from Apple this month as the slower-but-still-busy holiday season approaches. After seeding the first betas of iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2 with additional Apple Intelligence features last month, Apple will likely...

Top Rated Comments

TheAppleFairy Avatar
50 months ago
Score: 4 Votes (Like | Disagree)
alex4d Avatar
50 months ago
I bet these students - like 99.9% of all film students - would say that real films are edited with Avid. Many would think that it is good news that some indie films are edited on Premiere. It makes them think that they have a chance to seem professional if they know Premiere.
I don't know of any sign that Apple think it is a good idea for people at university or film school to learn Apple’s own Final Cut Pro video editing application. I suppose they hope that the influence of YouTubers will prompt film students to want to use it to make 'real films.'
If Apple don't think it is worth persuading people to use Final Cut, why should anyone else?
Score: 1 Votes (Like | Disagree)
wingnut8 Avatar
50 months ago

I bet these students - like 99.9% of all film students - would say that real films are edited with Avid. Many would think that it is good news that some indie films are edited on Premiere. It makes them think that they have a chance to seem professional if they know Premiere.
I don't know of any sign that Apple think it is a good idea for people at university or film school to learn Apple’s own Final Cut Pro video editing application. I suppose they hope that the influence of YouTubers will prompt film students to want to use it to make 'real films.'
If Apple don't think it is worth persuading people to use Final Cut, why should anyone else?
I use final cut and I work at a television station. Our company owns stations all across the US and they all use final cut. I was actually taught on both FCP X and a Premiere in school and have never once used avid.
Score: 1 Votes (Like | Disagree)
Morrissey Avatar
50 months ago
Yeah same result on home videos... everyone with professional equipment... ?
Score: 1 Votes (Like | Disagree)