Intel Urged to Take 'Immediate Action' Amid Threats From Apple Silicon and AMD

Activist hedge fund Third Point LLC is pushing for a major shakeup at Intel in response to threats from Apple, Microsoft, Amazon, AMD, TSMC, and Samsung (via Reuters).

intel logo

Intel's in-house manufacturing capabilities have struggled to provide the chips its clients want in recent years, with many of its offerings lagging behind its rivals in terms of speed and power consumption. While 2020 has afforded Intel a boost in the form of surging laptop sales, the company has failed to capitalize on demand more broadly for semiconductors and is facing the loss of major clients such as Apple, who have begun to transition from Intel chips to custom silicon.

In a letter to Intel's chairman, Omar Ishrak, seen by Reuters, Third Point calls for "immediate action" to restructure and explore alternative business strategies. Firstly, Third Point requests that Intel urgently addresses its "human capital management issue." Many of Intel's talented chip designers have reportedly fled the company due to being "demoralized with the status quo," which has stifled innovation.

The letter explicitly highlighted that Intel has lost its prime position in microprocessor manufacturing to TSMC and Samsung Electronics, and is losing key market share in its core PC and data center markets to AMD. The company is also accused of being largely absent in the emerging market of artificial intelligence. "Without immediate change at Intel," the letter cautioned, "we fear that America's access to leading-edge semiconductor supply will erode."

Third Point encouraged Intel to consider separating its chip design and manufacturing divisions, and instead seek a joint venture in manufacturing. It was also urged to divest its failed acquisitions, such as the $16.7 billion purchase of programmable chip maker Altera in 2015.

Following Apple, Intel customers Microsoft and Amazon are expected to cease using its chips, resorting to their own custom silicon instead. Third Point expressed concern that the custom silicon designed by these companies is sent to be manufactured by companies in East Asia. As such, it suggests that Intel must offer new solutions to retain its major clients as customers rather than have them send their manufacturing away.

Splitting up design and manufacturing operations could help Intel address some of the threats it is facing. Tapping external vendors to manufacture its most advanced processors, a step Intel executives are said to be extremely resistant toward, could help to lower costs. Furthermore, opening up Intel's own manufacturing capability to make non-Intel processors could allow it to produce the custom silicon chips increasingly wanted by its major clients.

Intel has reportedly been slow to respond to investors' concerns. The letter threatened that if Third Point senses "a reluctance to work together to address the concerns," it will submit nominees for election to Intel's board at its next annual meeting. Third Point is said to hold a $1 billion stake in Intel, affording it a position where it can push for change at the company.

A statement from Intel responded to the intervention, saying "Intel welcomes input from all investors regarding enhanced shareholder value. In that spirit, we look forward to engaging with Third Point LLC on their ideas towards that goal."

Tag: Intel

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iOS 18

iOS 18.4 Expected Next Week - Here Are the Release Notes

Friday March 28, 2025 2:01 pm PDT by
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect. There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
Foldable iPhone 2023 Feature Homescreen

Six Things to Know About Apple's Upcoming Foldable iPhone

Friday March 28, 2025 3:54 pm PDT by
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things. Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
Facebook Feature

Facebook's New iPhone App Feature Turns the Clock Back to 2007

Thursday March 27, 2025 1:59 pm PDT by
In the mid-to-late 2000s, Facebook was all about staying connected with friends and family. However, as the social media platform added new features and grew over time, that core experience began to get drowned out. That changes starting now, according to Meta, which today introduced a new feature that will "bring back the joy" of classic Facebook. Specifically, Meta has redesigned the...
ipad pro 2024

Gurman: New iPad Pro and MacBook Pro Models With M5 Chips to Launch Later This Year

Sunday March 30, 2025 6:06 am PDT by
Apple's next-generation iPad Pro models with the M5 chip will "launch this year," according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the new iPad Pro models have progressed to an "advanced testing" stage, and he expects mass production of the devices to begin in the second half of this year. If that timeframe is met, the new iPad Pro models could launch...

Top Rated Comments

VermontsFinest Avatar
56 months ago
I'm pesonally just happy my Mac doesn't run as hot as a BBQ anymore.



Edit: The gracious @Freeangel1 ('https://forums.macrumors.com/goto/post?id=29451024') pointed out I made a spelling mistake... I shall leave it as-is in honor of you ;)
Score: 68 Votes (Like | Disagree)
thadoggfather Avatar
56 months ago
How the mighty have fallen
Score: 58 Votes (Like | Disagree)
Baymowe335 Avatar
56 months ago
Intel is already screwed.

Shows you what bad management will do and how valuable good management is in business.

Apple has FANTASTIC management.
Score: 58 Votes (Like | Disagree)
CWallace Avatar
56 months ago

Apple should go ahead and buy off Intel's foundry, like they bought off their 5G division.

Apple could use the manufacturing capacity without being overly reliant on TSMC.
The problem is Intel's foundries are barely at 10nm. Apple would need to invest billions, if not tens of billions, to get them to sub-10nm and Apple would be dependent on hoping Intel's fab engineers could do it.

Much better to spend a few scores of millions to help TSMC get their new processes into production by agreeing to be "first mover" and buying chips while TSMC are ramping up production and yields are low and then getting exclusive access to that process for a time.
Score: 35 Votes (Like | Disagree)
DJC631 Avatar
56 months ago
The writing is on the wall, Intel.
Score: 32 Votes (Like | Disagree)
MrTemple Avatar
56 months ago

Intel isn’t going anywhere as long as windows machines keep using it.
Corollary: When Microsoft releases Windows ARM, Intel is toast.
Score: 31 Votes (Like | Disagree)