Intel Urged to Take 'Immediate Action' Amid Threats From Apple Silicon and AMD

Activist hedge fund Third Point LLC is pushing for a major shakeup at Intel in response to threats from Apple, Microsoft, Amazon, AMD, TSMC, and Samsung (via Reuters).

intel logo

Intel's in-house manufacturing capabilities have struggled to provide the chips its clients want in recent years, with many of its offerings lagging behind its rivals in terms of speed and power consumption. While 2020 has afforded Intel a boost in the form of surging laptop sales, the company has failed to capitalize on demand more broadly for semiconductors and is facing the loss of major clients such as Apple, who have begun to transition from Intel chips to custom silicon.

In a letter to Intel's chairman, Omar Ishrak, seen by Reuters, Third Point calls for "immediate action" to restructure and explore alternative business strategies. Firstly, Third Point requests that Intel urgently addresses its "human capital management issue." Many of Intel's talented chip designers have reportedly fled the company due to being "demoralized with the status quo," which has stifled innovation.

The letter explicitly highlighted that Intel has lost its prime position in microprocessor manufacturing to TSMC and Samsung Electronics, and is losing key market share in its core PC and data center markets to AMD. The company is also accused of being largely absent in the emerging market of artificial intelligence. "Without immediate change at Intel," the letter cautioned, "we fear that America's access to leading-edge semiconductor supply will erode."

Third Point encouraged Intel to consider separating its chip design and manufacturing divisions, and instead seek a joint venture in manufacturing. It was also urged to divest its failed acquisitions, such as the $16.7 billion purchase of programmable chip maker Altera in 2015.

Following Apple, Intel customers Microsoft and Amazon are expected to cease using its chips, resorting to their own custom silicon instead. Third Point expressed concern that the custom silicon designed by these companies is sent to be manufactured by companies in East Asia. As such, it suggests that Intel must offer new solutions to retain its major clients as customers rather than have them send their manufacturing away.

Splitting up design and manufacturing operations could help Intel address some of the threats it is facing. Tapping external vendors to manufacture its most advanced processors, a step Intel executives are said to be extremely resistant toward, could help to lower costs. Furthermore, opening up Intel's own manufacturing capability to make non-Intel processors could allow it to produce the custom silicon chips increasingly wanted by its major clients.

Intel has reportedly been slow to respond to investors' concerns. The letter threatened that if Third Point senses "a reluctance to work together to address the concerns," it will submit nominees for election to Intel's board at its next annual meeting. Third Point is said to hold a $1 billion stake in Intel, affording it a position where it can push for change at the company.

A statement from Intel responded to the intervention, saying "Intel welcomes input from all investors regarding enhanced shareholder value. In that spirit, we look forward to engaging with Third Point LLC on their ideas towards that goal."

Tag: Intel

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
Apple 2025 Thumb 1

10 Products Still Coming From Apple in 2025

Friday April 11, 2025 4:14 pm PDT by
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then. We've rounded up a list of everything that we're still waiting to see from Apple in 2025. iPhone 17, 17 Air, and 17 Pro - We get...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
Foldable iPhone 2023 Feature Homescreen

Foldable iPhone Resolutions Leak With Under-Screen Camera Tipped

Monday April 14, 2025 3:12 am PDT by
Apple's upcoming foldable iPhone (or "iPhone Fold") will feature two screens as part of its book-style design, and a Chinese leaker claims to know the resolutions for both of them. According to the Weibo-based account Digital Chat Station, the inner display, which is approximately 7.76 inches, will use a 2,713 x 1,920 resolution and feature "under-screen camera technology." Meanwhile, the...
Apple Bristol Current

An Apple Store in the UK is Permanently Closing Later This Year

Monday April 14, 2025 7:33 am PDT by
Apple has confirmed that it will be permanently closing its retail store in the heart of Bristol, England, and there is no replacement in sight. Apple Bristol in 2023 Apple Bristol will be closing its doors on Saturday, August 9, due to redevelopment plans at the Cabot Circus Shopping Centre, and the adjacent Bristol Shopping Quarter. According to news reports, and a building application, the ...
iPhone 6s MacRumors YouTube

Apple Says These Products Are Now Vintage

Tuesday April 15, 2025 9:53 am PDT by
Apple today updated its vintage products list to add the 2018 Mac mini and the iPhone 6s, devices that will get more limited service and repairs now that they are considered vintage. The iPhone 6s initially launched in 2015, but Apple kept it around as a low-cost device until 2018, which is why it is only now being added to the vintage list. The iPhone 6s had Apple's A9 chip, and it was...
iOS 18

Apple Releases iOS 18.4.1 With Bug Fixes

Wednesday April 16, 2025 10:11 am PDT by
Apple today released iOS 18.4.1 and iPadOS 18.4.1, minor updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.4.1 and iPadOS 18.4.1 come two weeks after the launch of iOS 18.4 and iPadOS 18.4. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. There have been complaints about ...

Top Rated Comments

VermontsFinest Avatar
56 months ago
I'm pesonally just happy my Mac doesn't run as hot as a BBQ anymore.



Edit: The gracious @Freeangel1 ('https://forums.macrumors.com/goto/post?id=29451024') pointed out I made a spelling mistake... I shall leave it as-is in honor of you ;)
Score: 68 Votes (Like | Disagree)
thadoggfather Avatar
56 months ago
How the mighty have fallen
Score: 58 Votes (Like | Disagree)
Baymowe335 Avatar
56 months ago
Intel is already screwed.

Shows you what bad management will do and how valuable good management is in business.

Apple has FANTASTIC management.
Score: 58 Votes (Like | Disagree)
CWallace Avatar
56 months ago

Apple should go ahead and buy off Intel's foundry, like they bought off their 5G division.

Apple could use the manufacturing capacity without being overly reliant on TSMC.
The problem is Intel's foundries are barely at 10nm. Apple would need to invest billions, if not tens of billions, to get them to sub-10nm and Apple would be dependent on hoping Intel's fab engineers could do it.

Much better to spend a few scores of millions to help TSMC get their new processes into production by agreeing to be "first mover" and buying chips while TSMC are ramping up production and yields are low and then getting exclusive access to that process for a time.
Score: 35 Votes (Like | Disagree)
DJC631 Avatar
56 months ago
The writing is on the wall, Intel.
Score: 32 Votes (Like | Disagree)
MrTemple Avatar
56 months ago

Intel isn’t going anywhere as long as windows machines keep using it.
Corollary: When Microsoft releases Windows ARM, Intel is toast.
Score: 31 Votes (Like | Disagree)