Disney+ to Increase Price to $8 a Month Beginning March 2021

Disney+ will next year introduce a $1 price hike for subscribers in the United States, taking the monthly cost to $7.99 a month or $79.99 per year. The Disney Bundle, which includes Disney+, Hulu, and ESPN Plus, will also see a $1 increase to $13.99 a month. The price increases will come into effect on March 26, 2021.

disneyplus
The announcement follows Disney Investor Day, which saw the company unveil new franchises and content coming to the service, including 10 new Marvel series, 10 new Star Wars series, and several Disney Animation studios projects.

Streaming rival Netflix raised its prices in October, making its standard and premium plans more expensive. During the last Netflix earnings call, Netflix COO Greg Peters said that if Netflix is delivering more value for users, then there is "an opportunity to occasionally go back" and ask members "to pay a little bit more." Disney now looks to be using the same logic.

It remains unclear if the price increase will apply to Disney+ subscribers in other countries, but Netflix has upped prices in the U.S. before and then rolled out those price hikes to other countries shortly after.

Disney yesterday announced that its streaming service has hit 86.8 million subscribers, a milestone that it has reached 13 months after launching.

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...
iOS 18

iOS 18.4 Expected Next Week - Here Are the Release Notes

Friday March 28, 2025 2:01 pm PDT by
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect. There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
Foldable iPhone 2023 Feature Homescreen

Six Things to Know About Apple's Upcoming Foldable iPhone

Friday March 28, 2025 3:54 pm PDT by
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things. Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...

Top Rated Comments

Slippery Gimp Avatar
56 months ago
There we go, that didn’t take long.
Score: 54 Votes (Like | Disagree)
Marco Klobas Avatar
56 months ago
Disney+$1
Score: 42 Votes (Like | Disagree)
bpeeps Avatar
56 months ago
Give it a few years and their price will be right around where Netflix is.
Score: 31 Votes (Like | Disagree)
DarrenSW Avatar
56 months ago
86.8 million subscribers? To be fair, Apple TV+ probably has half that number.

The .8 million half.
Score: 30 Votes (Like | Disagree)
szczottie Avatar
56 months ago
Thanks, that reminded me about canceling for next year.
Score: 21 Votes (Like | Disagree)
twintin Avatar
56 months ago
Hardly surprising. Start new service with an attractive price. Once a critical mass of customers is reached, start increasing the price. As someone above said, in few years they will be at same price level as the rest.
[HEADING=3][/HEADING]
Score: 15 Votes (Like | Disagree)