Tim Cook Teases the Future of Apple Watch: 'Think About the Amount of Sensors in Your Car'
Following the introduction of the Apple Watch Series 6 and Apple Fitness+, Apple CEO Tim Cook participated in a podcast interview with Outside magazine's Michael Roberts to discuss topics like health, fitness, and the environment.
Asked about the future of the Apple Watch, Cook said Apple is still "in the early innings" with the device, noting that the company is testing "mind blowing" capabilities in its labs, although not everything will see the light of day. "Think about the amount of sensors in your car," said Cook, adding "and arguably, your body is much more important than your car."
Apple has gradually expanded the health features available on the Watch over the years to include heart rate tracking, irregular heart rhythm notifications, the ECG app, blood oxygen measuring, fall detection, and more.
Cook spoke a lot about his love of nature, noting that his time in nature and offline is "like a palate cleanser for the mind," and referring to the outdoors as a "window to the world." Cook said Apple Park has conference rooms named after U.S. national parks, noting that he is "right around the corner from the Grand Canyon room."
Cook goes on to reiterate many of Apple's common talking points and company values. The full interview can be listened to through the embedded player above, and a transcript is also available on
Outside magazine's website.
Popular Stories
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released.
iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Apple today introduced the second-generation AirTag, with key features including longer range for tracking items and a louder speaker.
For those who are not familiar, the AirTag is a small accessory that you can attach to your backpack, keys, or other items. Then, you can track the location of those items in the Find My app on the iPhone, iPad, Mac, Apple Watch, and iCloud.com.
The new...
Update: Apple Creator Studio is now available.
Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year.
A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
2026 promises to be yet another busy year for Apple, with the company rumored to be planning more than 20 product announcements over the coming months.
Beyond the usual updates to iPhones, iPads, Macs, and Apple Watches, Apple is expected to release its all-new smart home hub, which was reportedly delayed until the more personalized version of Siri is ready. Other unique products rumored for ...
