Samsung Reportedly Developing 'Galaxy Smart Tag' Rival to Apple AirTags
Samsung is reportedly developing an item tracker called the "Galaxy Smart Tag" that appears to be positioned as a rival to Apple's long-awaited AirTags product (via SamMobile).
In August, alongside the unveiling of the Samsung Galaxy Note 20, the South Korean company explained how its SmartThings Find feature can locate compatible Galaxy products with greater accuracy. It is now being alleged that Samsung is using this software for a tag-like item tracker.
SamMobile spotted a new device with the name "Galaxy Smart Tag" and the model number EI-T5300 in Indonesian Telecom Certification filings. Based on the name, it is assumed that the product will integrate with Samsung's SmartThings Find feature and offer location tracking.
The parallel to Apple's rumored AirTags is striking. There has been an overwhelming amount of evidence, including extensive patent filings, design leaks, premature placement in Apple support materials, and iOS code, that Apple is preparing to launch an ultra-wideband item tracker. For some time, it has been believed that Apple is on the brink of announcing AirTags, but after repeatedly failing to appear leaks are now suggesting a March 2021 launch.
Samsung previously launched an LTE-enabled item tracker with GPS under its SmartThings brand in 2018, but it since appears to have been discontinued.
SamMobile suggests that Samsung could be looking to base its item tracking tag on ultra-wideband technology. AirTags are rumored to be based on the U1 ultra-wideband chip, which Apple is reportedly seeking to make the bedrock of its ecosystem.
If the speculation around Samsung's filing is correct, item tracking appears to be set to become another front of direct competition between Samsung and Apple. After Apple's push into consumer lending with Apple Card, earlier this year Samsung followed with Samsung Pay Card. Yesterday, it was reported that Samsung may be withholding patented periscope camera technology from Apple in order to maintain a competitive advantage with its Galaxy smartphones.
Popular Stories
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now.
Subscribe to the MacRumors YouTube channel for more videos.
Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models.
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID
Front camera in...
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones.
Subscribe to the MacRumors YouTube channel for more ...
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones.
iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features.
Liquid Glass Slider on Lock Screen
A new slider in the Lock...
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues.
The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+.
What's Apple Fitness+ Planning for the New Year?
Something Big is Coming to Apple Fitness+
The Countdown Begins. Apple Fitness+ 2026 is Almost Here
2026 Plans Still Under ...
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases.
The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white.
They seem close to some...
Support for Apple Car Keys may now be more likely to come to Tesla vehicles, amid new evidence that the automaker is embracing native, system-level digital car keys.
According to Not a Tesla App, 4.52.0 of Tesla's mobile app contains multiple code references to Harmony Wallet Key Cards. The discovery is notable because it represents a shift in how Tesla appears to be approaching mobile...
