Apple Online Store Down Ahead of iPhone 12 and 12 Pro Pre-Orders

Apple's online store is down ahead of iPhone 12 and ‌iPhone‌ 12 Pro pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States.

"You're... early," reads the Apple Store message when attempting to visit the U.S. website. "Pre-order begins at 5:00 a.m. PDT. Enjoy the extra sleep." Apple used to do new device pre-orders at 12:01 a.m. Pacific Time, but since last year, has been holding ‌iPhone‌ pre-orders at 5:00 a.m.

appleonlinestoredown
The ‌iPhone‌ 12 and 12 Pro are launching in more than 30 countries and regions around the world, and a full list of launch times can be found in our time zone guide.

Apple's ‌iPhone‌ 12 and 12 Pro models feature a full redesign with a flat-edged look that similar to the design of the iPad Pro. All of the models feature edge-to-edge OLED displays, 5G connectivity, and upgraded camera technology.

Following pre-orders, the first ‌iPhone‌ 12 and 12 Pro shipments will arrive to customers on Friday, October 23. Note that pre-orders will only be available for the 6.1-inch ‌iPhone‌ 12 and 6.1-inch ‌iPhone‌ 12 Pro, with pre-orders for the iPhone 12 mini and iPhone 12 Pro Max launching on November 6.

If you're hoping to get an ‌iPhone‌ 12 or 12 Pro on launch day, it's a good idea to purchase early because there's no word on how much supply Apple will have. Preliminary reports suggest demand is high and supply is low, with pre-orders from telecoms in Taiwan selling out within 45 minutes.

Pricing on the ‌iPhone‌ 12 starts at $829, though some U.S. carriers are offering a $30 discount that drops the price to Apple's advertised $799 price point. Pricing on the ‌iPhone‌ 12 Pro starts at $999.

Related Forum: iPhone

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
iphone 17 dummies sonny dickson

iPhone 17 Air Almost as Thin as Its Buttons, New Images Show

Thursday April 24, 2025 2:14 am PDT by
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison. The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...

Top Rated Comments

TheYayAreaLiving ?️ Avatar
59 months ago
Really missing out these days. Camping out at the Apple store. How times have change.



Attachment Image
Score: 10 Votes (Like | Disagree)
roland.g Avatar
59 months ago
I liked the other way. Stay up a little later, order and go to bed. This set the alarm stuff is nonsense.
Score: 10 Votes (Like | Disagree)
mattan_lines Avatar
59 months ago
Having a mini anxiety attack because I know that every minute that passes after 5:00am is like another week added onto shipping times...
Score: 8 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
59 months ago
Apple said Enjoy the extra sleep lol.

well, I hope I can get up that early ugh!!!

Attachment Image
Score: 8 Votes (Like | Disagree)
mariusignorello Avatar
59 months ago
[S]I’ll be sitting this one out. See you on November 6. ?[/S]

I'm getting the 12 Pro. 6.7" is a bit too big for me.
Now...do I want Midnight Blue or Graphite? ?
Score: 7 Votes (Like | Disagree)
recoil80 Avatar
59 months ago
I get why they take the store down before an event, but why do they need to do it even before pre order?
If I want to buy a Mac, an iPad or an accessory, I can't. Just put the banner and then give the possibility to skip it if you're buying something different than an iPhone.
Score: 5 Votes (Like | Disagree)