iPhone 12 Shipments Could Reach 80 Million Units By End of 2020

iPhone 12 shipments could reach as many as 80 million units by the end of the year thanks to Apple's more affordable pricing strategy, according to market observers (via DigiTimes).

iphone 12 vs iphone 12 mini

The pricing dynamics, coupled with a number [of] technology updates, including a faster A14 processor, improved product designs and camera functionalities, is expected to bring a new round of sales growth for Apple, said the observers.

Shipments of the new iPhone lineup, including the iPhone 12, iPhone 12 mini, iPhone 12 Pro, and iPhone 12 Pro Max, will at least top 70 million units by the end 2020, with the possibility of hitting 80 million barring a further escalation of the US-China trade conflicts, they said.

The ‌iPhone‌ 12 Pro and iPhone 12 Pro Max start at $999 and $1,099, respectively, which are the same prices that the ‌iPhone‌ 11 Pro and iPhone 11 Pro Max were when they launched last year. However, the 256GB and 512GB storage options for both ‌iPhone‌ 12 Pro models are $50 cheaper than their predecessors were at those capacities. Meanwhile the ‌iPhone‌ 12 starts at $799, and the iPhone 12 mini starts at a more affordable $699 entry point.

Apple's decision to adopt a two-phase shipment strategy – with the ‌iPhone‌ 12 and 12 Pro becoming available later this month and the ‌iPhone 12 Pro Max‌ and ‌iPhone 12 mini‌ arriving in November – is not expected to significantly affect demand, and may extend Apple's order pull-ins from the upstream supply chain to the first quarter of 2021, according to DigiTimes' sources.

TSMC, which produces the 5-nanometer A14 Bionic processor in Apple's new iPhones, is expected to benefit most from robust sales. TSMC also fabricates the A14 chips in Apple's iPads, which are currently seeing a surge in popularity, and the foundry is expected to roll out over 150,000 wafers for 5nm chips in the fourth quarter of 2020, with Apple accounting for about 90% of related orders.

Foxconn remains Apple's main ‌iPhone‌ assembler, and has reportedly secured the bulk of orders for the new ‌iPhone‌ 12 series through the first quarter of 2021. Foxconn is also the sole supplier of the 6.7-inch ‌iPhone 12 Pro Max‌ and is estimated to be handling over 70% of the orders for the 6.1-inch ‌iPhone‌ 12 and ‌iPhone‌ 12 Pro, according to DigiTimes.

Related Forum: iPhone

Popular Stories

apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...

Top Rated Comments

MayaTlab Avatar
59 months ago
The iPhone 12 being €100 more than its direct predecessor's price point at introduction doesn't strike me as being worthy of being described as "more affordable".
Not that I'm in doubt Apple will continue to sell truckload of phones by the end of the year.
Score: 15 Votes (Like | Disagree)
MAcNIAC Avatar
59 months ago
I think apple are about to make a killing. for all the doom and gloom around at the moment, there are a lot of people with jobs that are unaffected, that are earning good money, and paying virtually no interest on loans, and they can't blow money on holidays.
Score: 10 Votes (Like | Disagree)
bobmans Avatar
59 months ago
That’s more than a million phones a day. Insane scale if accurate.
Score: 8 Votes (Like | Disagree)
yellow8 Avatar
59 months ago
That's 80 millions chargers less.
Score: 6 Votes (Like | Disagree)
Abazigal Avatar
59 months ago
Provided they can ship that many. Though I wouldn’t be worried about competition these days. Apple faces a greater threat from older iphone models than they do from rival android brands.
Score: 6 Votes (Like | Disagree)
IIGS User Avatar
59 months ago

I think apple are about to make a killing. for all the doom and gloom around at the moment, there are a lot of people with jobs that are unaffected, that are earning good money, and paying virtually no interest on loans, and they can't blow money on holidays.
There's a lot to be said for this particular analysis. I draw only from my own experience, but I'll tell you why.

I don't make a ton of money. I'm your typical ham & egger who works 40 (OT if it's offered) and am grinding it out on a modest state government salary for the sole reason that I've got seniority and a pension at the end (which is huge, but I did work the same crappy job for 23 years so anyway). We were deemed "essential" at the beginning of the pandemic. They let people work from home for a few weeks at the peak, but shut that down months ago. Everyone I work with is coming into the office, doing field work, seeing "customers" (a polite word for it) doing mandatory group trainings, etc.

I'm immuno compromised and I have a heart condition, but I'm here every day. Which I feel pretty fortunate to be doing as working from home is hell for me (I hate it) and I am working. I've even ended up getting some OT as some outside operations shifted to our facility because of the pandemic, and there have been gaps to fill. For this I am grateful.

So, through all this time I've been working, even getting a little extra. There are a lot of people struggling, and I acknowledge that. I won't get any deeper into the weeds. This isn't a "political" thread and I don't want to go down that road either way.

But all this time, I've had almost nothing to spend my money on but bills and food. A few restaurants have re opened and my wife and I make a ritual of going out on Sunday mornings for breakfast. Other than that we have pretty much nothing to spend our money on. Movies are closed, our cruise next month was cancelled (thank god, I didn't want to be on that floating Petri dish of experimentation). We haven't been down the beach, and going to the mall to shop for a day while permitted, sucks. I really don't enjoy walking around the mall with a KN95 on. Again, a discussion not for the thread.

So a lot of people have some extra money lying around. The purchase options are very attractive, the 5G is going to be more of a factor than people think, and the new phones are really nice.

So I think Apple sells a ton of them. I really do. I'm ordering one tomorrow at 8AM EDT and I can't wait to get my hands on it.
Score: 5 Votes (Like | Disagree)