Apple TV+ Joins 'Alliance for Creativity and Entertainment' Anti-Piracy Coalition

Apple's Apple TV+ division has joined the Motion Picture Association of America's Alliance for Creativity and Entertainment (ACE), an anti-piracy group committed to "supporting the legal marketplace for video content and addressing the challenge of online piracy."

appleantipiracygroup
ACE first launched in June 2017 with Netflix and Amazon as founding members, and dozens of movie and content studios have joined like Comcast, Disney, NBC, BBC, AMC, MGM, ViacomCBS, Paramount, Fox, and others.

‌Apple TV‌+ will join the ACE governing board, which includes Amazon, Disney, NBCUniversal, Netflix, Paramount, Sony Pictures, Warner Bros., in addition to Apple.

ACE's goal is to disrupt the piracy ecosystem that harms creators, with streaming piracy representing 80 percent of all piracy today, costing companies as much as $71 billion annually. As noted by Axios, streaming piracy is a greater concern to Apple now that it has original streaming content to protect.

Streaming piracy is a growing problem representing 80% of all piracy today. Unlawful piracy operations put incredible innovation, creativity and investment at risk, to the detriment of creators, innovators and consumers alike. According to the Global Innovation Policy Center, piracy costs as much as $71 billion annually in lost domestic revenues. Additionally, consumers are harmed when accessing illegal content - one-third of pirate sites target consumers with malware that can lead to a range of problems, including identify theft and financial loss, according to a report by Digital Citizens Alliance.

An estimated 23 million individuals across nine million U.S. households use a pirate subscription IPTV service. Since it was founded, ACE has "achieved many successful global enforcement actions" against illegal streaming services and sources of unauthorized content.

Popular Stories

maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...
iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
iOS 18

iOS 18.4 Expected Next Week - Here Are the Release Notes

Friday March 28, 2025 2:01 pm PDT by
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect. There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
Foldable iPhone 2023 Feature Homescreen

Six Things to Know About Apple's Upcoming Foldable iPhone

Friday March 28, 2025 3:54 pm PDT by
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things. Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...

Top Rated Comments

AE_stc Avatar
59 months ago

Who is charging an arm and a leg for things?
Don't be that guy. don't pretend you don't know what I'm talking about. As the world of consumers discovered years ago the steaming dream is over. You want one service? Fine, it's not much. You want shows on multiple services? And then add in sports? You'll end up paying more than cable ever was. It's ridiculous. Music piracy effectively ended the day Spotify and others got their act together. Imagine Warner and Sony and all the labels had their OWN music streaming service that they wanted people to pay for. It would be ridiculous.

If these poor big mega rich corporations want to end piracy then they'll need to make it as easy as possible or people to get their products and that includes not each having their own little world. People will do what's easiest. And if that means piracy then so be it.
Score: 29 Votes (Like | Disagree)
farewelwilliams Avatar
59 months ago
Digital music stores + streaming music services killed music piracy. Make it easier and cheaper to consume your video content and piracy will go away.

Bundling your TV channels/content into expensive packages with the exclusion of a few channels/shows that most people want is not the way to go.
Score: 26 Votes (Like | Disagree)
Salvor Hardin Avatar
59 months ago

Digital music stores + streaming music services killed piracy. Make it easier and cheaper to consume your video content and piracy will go away.
That would require them to realize that flooding the market with competing streaming video services isn’t the answer, which all of them absolutely refuse to even acknowledge.
Score: 19 Votes (Like | Disagree)
dguisinger Avatar
59 months ago

Privacy Apple's Number 1 Priority.
Did your rush to be a first post just prove you don't take the time to read anything?
Score: 16 Votes (Like | Disagree)
AE_stc Avatar
59 months ago
Piracy will never go away. If they focused their efforts on having a coherent streaming presence instead of trying to fight a losing uphill battle while charging an arm and a leg for everything it wouldn't be a problem.
Score: 15 Votes (Like | Disagree)
adamjackson Avatar
59 months ago
Piracy is bad and artists should be paid for their work and unfortunately, so long as corporations are in charge, the artists will always be paid through the corporation which takes their huge cut first. The record labels weren't exactly pioneers but that model is unchanged. I pay Netflix and they pay some money to the people responsible for creating the content. I read recently that Amazon's Direct Prime which allows creators to upload series and collect money on the backend based on views pays insanely low prices - https://videocentral.amazon.com/home/royalty-rates 1 to 12 cents per hour of viewing so if you upload a 1 hour movie to Amazon and 1 million people watch the entire thing, yo've made $60,000 or a paltry $10,000 at the low end. That's assuming you convince a million people to watch with enough production quality keep them around the full hour.

My point is, Piracy is bad but so long as corporations play the crap they're playing now, it's not going away. The $120 Comcast Bill is now the $100 streaming bill with Comcast Internet on top of it.

CBS for $9
Peacock for $9
AppleTV = $5
Netflix - $12
Hulu - $10
Disney - $5
HBO Max - $15
Apple Music or Spotify thrown in for good measure

then every month, the consumers will give Comcast $60-$100 for access to those streaming services and cord cutters still can't watch NFL games on Sunday.

So yeah, of course they're pirating. Instead of giving CBS $10 a month, they're just downloading Picard and instead of giving AppleTV $5, they're going to download See and For all Mankind and probably Netflix doesn't have a huge piracy issue except for countries where its blocked because most people have an account of access a friend's but if you remove Netflix and Amazon Prime from the piracy discussion, I bet the rest of the networks have a TON of their content stolen online because when a huge number of the country is unemployed and people's salaries are growing slower than inflation and phones are $1,0000, cord-cutting is more expensive than just having cable.

Piracy is really bad but the corporations need to stop being so greedy. I have little faith that this will change.
Score: 14 Votes (Like | Disagree)