Apple today updated its App Store Connect app designed for developers, introducing a new icon that is a more complex version of the original simple blue and white "A" design.

appstoreconnect

New icon on the right

‌App Store‌ Connect is used by developers for iOS app management. It provides info on app statuses, offers data on app performance and sales, and lets developers access and respond to reviews.

Along with an updated icon, the new version of the app released today introduces an option for setting up internal TestFlight beta testing, with up to 100 members of a developer's team can test beta builds of an app. Full release notes for the update are below:

With this update, you can now:
- Set up internal TestFlight beta testing
- Add up to 100 members of your team to test beta builds of your app
- Edit test details for beta builds, view build activity and status, and expire builds
- Answer required export compliance questions

Developers can download ‌App Store‌ Connect from the ‌App Store‌. [Direct Link]

Top Rated Comments

thatvirtualboy Avatar
59 months ago
Eesh, if I didn't know any better I would think the 'old' icon was the newer one... looks way cleaner.
Score: 29 Votes (Like | Disagree)
skel_73 Avatar
59 months ago
They are legit going backwards with their design language. It looks like circa 2000.

I do branding and design for a living so maybe I've oversensitive to it, but I find the fact that they are doing this worrisome as it feels regressive and 'un-Apple' to me....
Score: 18 Votes (Like | Disagree)
Atarikid Avatar
59 months ago
Oh boy ... first we got Aqua look. Then the thin/simple look. Now back 'aqua-a-like' look.

Personally the new icon looks .. well .. ugly.
Score: 13 Votes (Like | Disagree)
jdelaune Avatar
59 months ago
That’s one ugly icon. Looks very out of place.
Score: 12 Votes (Like | Disagree)
AngerDanger Avatar
59 months ago
It's like Apple just realized within the last year that icons can have depth.
Score: 10 Votes (Like | Disagree)
BreuerEditor Avatar
59 months ago
Whatever happened to the 'simplicity' mentality? I thought we went from these 3D lots of 'depth' icons to flat to make them cleaner and simplistic (flat)? Now we're going back to that? ?
Score: 9 Votes (Like | Disagree)

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
tvOS 18 Thumb 1

Apple Releases tvOS 18.4.1

Wednesday April 16, 2025 10:04 am PDT by
Apple today released tvOS 18.4.1, a minor update to the tvOS 18 operating system that came out last September. tvOS 18.4.1 comes two weeks after Apple released tvOS 18.4, and it is available for the Apple TV 4K and Apple TV HD models. tvOS 18.4.1 can be downloaded using the Settings app on the ‌Apple TV‌. Open up Settings and go to System > Software Update to get the new software....
iPhone Security Feature 25

Five iPhone Security Features You Should Be Using

Wednesday April 16, 2025 4:15 pm PDT by
Apple has quite a few security features that it's added to iPhones, iPads, and Macs over the years. Now more than ever, it's important to make sure you're taking advantage of the built-in security tools that are available to keep yourself and your data safe, so we've rounded up a list of the most important options. If you don't already have these enabled, you might want to consider turning...
vision air cable

Images of Apple 'Vision Air' Power Cable Emerge Online

Thursday April 17, 2025 5:55 am PDT by
More images of a redesigned power cable allegedly for a future Apple "Vision Air" headset were today shared online by the prototype collector and leaker known as "Kosutami." Yesterday, the leaker explained that the Apple "Vision Air" will feature a thinner design and switch the battery enclosure and several of its internal structures to titanium to reduce the device's overall weight. Most of ...